"Internet + Manufacturing" Booming Market Presents Six Highlights.

Since the first half of 2015, the state and local governments have intensified the promotion of Intelligent Manufacturing in terms of policy measures and major projects, and promoted the mass entrepreneurship and innovation of the manufacturing industry.

Traditional industry management mode is not compatible with the new mode of "Internet + manufacturing".

"Internet + manufacturing" is not just a matter of the Ministry of industry, it is a large article of highly coordinated and co-ordinate planning by all government departments.

At present, the government information push department is still subordinate to the whole government system in terms of technology and tools, and lacks the capability of cross sectoral and cross industry leading the whole world. This will lead to the formation of information isolated islands between departments and be difficult to adapt to the trend of big changes in the industry of "Internet + manufacturing".

Looking forward to the second half of 2015, the development path of intelligent manufacturing will be gradually clear. Mergers and acquisitions will accelerate the process of Internet manufacturing and accelerate China's landing intelligent manufacturing.

First, intelligent manufacturing has become the main direction of building a strong manufacturing nation.

In the first half of the year, national policies strongly supported intelligent manufacturing.

In May 19th, the State Council issued "made in China 2025", and made clear that intelligent manufacturing is the main direction of building a strong manufacturing country. It is proposed to promote the integration of informatization and industrialization as the main line, focus on the development of intelligent equipment and intelligent products, promote the intelligent production process, cultivate new production methods, and comprehensively enhance the level of intelligence in R & D, production, management and service of enterprises, and deploy the major projects of intelligent manufacturing.

In March 9th, the Ministry of industry and Commerce issued the notice on launching the special pilot project of Intelligent Manufacturing in 2015, and implemented the pilot demonstration from 6 aspects, namely, process manufacturing, discrete manufacturing and intelligent equipment, so as to promote industrial pformation and upgrading and speed up the construction process of manufacturing power.

In March 31st, the Ministry of industry and information issued the notice on continuing the pilot project of Internet and industrial integration and innovation, and proposed to continue to carry out pilot and demonstration work in the field of Internet and industrial integration and innovation, foster Internet innovation mode, and provide important support for promoting the integration and innovation of Internet and industry.

At the same time, intensive production support measures are being issued everywhere.

Tianjin, Yunnan, Qingdao and other provinces and municipalities have formulated the implementation plan of intelligent manufacturing pilot demonstration.

Second, the "Internet + manufacturing" fever is high.

At present,

With the accelerated pace of innovation and integration in all walks of life, the chemical reaction and magnification effect has constantly changed the R & D, production and marketing service mode, and has become a new engine for the pformation and upgrading of manufacturing industry.

Automobiles, home appliances, consumer goods and other industries are accelerating the embrace of the Internet. Crowdsourcing, R & D, mass customization and other "Internet +" and manufacturing integration and innovation and application models are emerging.

In March 12th, Shanghai Automotive Group and Alibaba signed the strategic cooperation framework agreement on Internet vehicles to jointly build SAIC Ali Internet automotive product design crowdsourcing platform to promote the online clustering of Internet vehicle personalized design and creativity.

In May 16th, Qingdao Haier group, based on highly interconnected intelligent factories such as production lines, machines, products, workers, and so on, launched the on-demand color, material, function and other elements. It has the intelligent washing machine production mode of fabric color intelligent recognition, body induction and automatic opening.

In June 10th, AOKANG, the leading shoe maker of the domestic footwear industry and AOKANG, set up cooperation with the electronic commerce company. Relying on the more than 200 Party's online sales resources, the company integrated and optimized online and offline resources, expanded the sales channels of shoes products, and accelerated the pformation of traditional marketing service mode.

Third, the emergence of a number of typical cross-border electricity supplier applications.

Manufacturers have been using cross-border electricity suppliers to undertake overseas orders, expand exports, build their own brands, and enhance their sales and service capabilities.

Shenyang equipment manufacturing enterprises use the largest cross-border e-commerce platform in China, such as Dalong network, to publish product information and negotiate business online, to enjoy integrated customs declaration services such as customs clearance, tax rebate, and comprehensive value-added services such as supply chain finance, tax rebate and financial services, so as to realize the pformation and upgrading of equipment manufacturing products' external value chain.

Relying on highly interconnected intelligent factories such as production lines, machines, products and workers, Guangdong EAST power Limited by Share Ltd has worked with the well-known B2B e-commerce platform Mercantile in Latin America to open up new cross-border e-commerce channel for overseas business customers, with a view to realizing the expansion of power and new energy products to Latin American countries such as Chile and Mexico.

Fourth, the ecosystem of cloud computing has initially taken shape.

Cloud computing ecosystem is accelerated by cloud design, cloud production, cloud management, cloud testing, cloud analysis and cloud services.

In the public integrated cloud service platform, the Foshan home industry has officially launched the cloud manufacturing public service platform.

The platform uses cloud computing, big data and other new generation of information technology to deeply integrate and configure online and offline resources, and create a cloud collaboration system for production, design, sales, logistics and other aspects of the home industry chain upstream and downstream enterprises.

At present, more than 130 leading enterprises have entered the platform and have attracted more than 20 thousand enterprises to gather.

Aerospace Science and technology group, based on its abundant manufacturing resources and capabilities, has launched an integrated service platform integrating the industrial Internet platform, the open business platform and the producer service platform.

Dongguan and the Chinese Academy of Sciences work together to build an intelligent manufacturing cloud service platform, and use the new generation of information technology, such as the Internet and cloud computing, to promote the opening and sharing of manufacturing resources such as R & D, data management and engineering services.

In the professional subdivision of cloud service platform, China's first industrial SaaS cloud - Beijing's "cloud chain" industrial SaaS cloud platform is formally launched.

Sany group is actively building an online diagnostic cloud platform, real-time and remote monitoring of the operation status of construction machinery, digging deep equipment to run big data, and timely and effective arrangement of equipment inspection and maintenance.

Yuanda Group collects the user data into the product cloud detection pool through round the clock scanning of the air-conditioning products continuously, and builds and analyzes the collected data, obtains the operation status of the unit and forecasts the future trend.

Fifth, the O2O business model has become the highlight of application.

Many industries speed up the layout of O2O, and a large number of manufacturing enterprises go through the O2O integration line and resources, innovate business models, and explore new ways of production such as personalized customization and on-demand manufacturing.

In the home decoration industry, Shang Cai home allocation actively builds the O2O closed loop ecosystem with the online booking and offline design experience as the core.

Consumers can make a free online booking designer through the Shang pin home new residential network. After the designer comes down online, the furniture design and decoration draft will be drawn according to the needs of consumers.

After the online discussion and modification of the online store, the two sides will form the final blueprint, and then make the customized production for the factory.

In the household electrical appliance industry, Qingdao Haier puts forward the O2O creation mode of "enterprise platform, employee creation and user personalization". It breaks up the organizational structure of the enterprise into a quantized platform and forms an open and integrated platform community. Each employee interacts with users on the Internet, docking needs, and creates small and micro invasive enterprises online, realizing the incubation of innovative ideas and products, and providing customized products and services for users.

In the robotics industry, the new robot set up O2O robot sales platform for end users to provide products, system integration and service resources, and build a service system based on offline experience and online ordering to set up customer centered decision-making, procurement and extension services.

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Sixth, the financial crowd to promote the manufacturing industry.

And innovation.

In the first half of the year, the financial crowd raising business mode built up the entrepreneurial innovation incubating ecological environment for manufacturing enterprises in parallel product development, capital acquisition and Value Mining with its characteristics of Inclusive Finance and direct consumers.

Through the two-way interaction between the public finance platform and potential users, the majority of entrepreneurs can achieve timely adjustment of product design with user feedback to improve market matching rate.

Financial crowd raising, with its low financing threshold, flexible financing methods, and rapid iterative innovation platform positioning, will promote small and medium-sized start-ups to accumulate venture capital quickly and in low cost and high efficiency.

The financial crowd raising platform has increasingly become an incubator for entrepreneurial innovation projects, which will lead to public entrepreneurship and innovation.

At present, Taobao has launched more than 1300 projects, involving more than 2 million people and accumulating more than 300 million yuan.

Among them, there are 44 million level projects and 4 million level projects, and the maximum amount of single projects is over 21 million yuan.

The total number of science and technology projects based on intelligent hardware and software accounts for 90% of all projects.

First of all, the standard system of intelligent manufacturing is still not perfect.

The imperfection of the standard system of Intelligent Manufacturing in China is mainly reflected in two aspects.

One is the lack of top level reference frame for intelligent manufacturing.

Our country has not yet established a top level reference frame for intelligent manufacturing, and the progressive progressive relationship of intelligent manufacturing framework is not clear.

At present, the German electrical and electronic industry association has released the industrial 4 reference frame (RAMI4.0) and defined the industrial 4 components, laying the foundation for enterprises to develop future intelligent products and business models.

At the same time, the US industrial Internet Alliance, led by ATT, CISCO, general motors, IBM, Intel and other companies, has constructed the industrial Internet reference frame from seven aspects: physical system, sensors and actuators, equipment management, data management, analysis services, application and integration, and business systems.

Two, the key technology standards for intelligent manufacturing are not uniform.

The specific development paths such as Internet of things, intelligent equipment and robots, big data, cloud computing, software and other key technologies related to intelligent manufacturing are not clear enough, and the corresponding standards and specifications have not yet been unified, resulting in poor compatibility among different manufacturers and high difficulty of integration.

Secondly,

The architecture needs to be cracked.

The industrial Internet is a centralized network of heterogeneous networks that interconnect equipment, products and people. It is the network of the network.

The heterogeneous network in industrial Internet includes RFID, Bluetooth, Zigbee, WiFi, cellular network and other wireless communication networks which are suitable for different communication distances and different communication protocols. It also includes wired networks such as internet protocol and private protocol LAN based on TCP/IP protocol.

There are great differences between different heterogeneous networks in terms of network architecture, reference frame, data structure, response mechanism, addressing mode and other communication protocols.

If the problem of integration between heterogeneous networks can not be solved, the interaction, storage and mining of industrial big data will be restricted. The value-added services of the product lifecycle will also be affected.

Therefore, it is necessary to define the mechanism of the gateway between heterogeneous networks and establish a unified industrial Internet architecture that can fuse different heterogeneous networks.

Finally, the institutional mechanism and management mode in the industrial age are not compatible with the new mode of "Internet + manufacturing", which is mainly embodied in three aspects.

First, the relationship between traditional production relations and emerging production is not suitable.

The vigorous development of new things will bring impact to the existing rules.

The government has insufficient response to the "Internet + manufacturing" innovation and development trend, and lacks long-term strategic thinking and effective management mode.

The current policy of manufacturing industry is still inherited from the old idea of industrialization, which may impede the development of "Internet + manufacturing" in terms of regulatory scale and administrative examination and approval.

Two, it is not suitable for the industry to accelerate cross-border integration and fragmentation management system.

The three is that the growth of basic information resources sharing is not compatible with business synergy needs and regulatory methods.

At present, China has not yet established a business synergy protection mechanism and supervision mode that can cope with the basic information resources sharing in the industry, which seriously restricts the opening and sharing of information resources in the upstream and downstream industries of the industrial chain.