The Attack On "New Retail" Has Made A Heavy Bomb.

Since

Announcing Ali's cancellation from next year "

Under the new retail market competition mode, consumers' consumption choices will be more abundant, and the trend of mutual influence and infiltration between offline channels and online channels will be more profound.

The diversification of new retail channels means that different channels such as offline stores, self run stores and mobile terminals can be provided.

The one-stop experience caters to the new changes in the consumer and business markets.

Fast fashion in China

Industry, in order to adapt to this change, Zhuo as early as 2014 put forward the O2O development strategy plan, pioneered the channel diversification revolution.

Under the premise of maintaining the advantage of offline stores, the e-business mode is an effective supplement to the existing entity store sales mode.

New retail: brand services return to consumers

Under the "new retail" craze, Zhuo has actively embraced the Internet thinking and upgraded online channels. Through the continuous integration mode of online and offline, it has opened the all channel strategy of "Zhuo Chang experience shop + shop + WeChat + official website + online shop".

Based on the upgrading of online channels, Zhuo will organize and analyze the changes and trends of consumers through customer management system and big data technology, so as to quickly integrate and distribute orders, logistics and capital flows, so as to optimize and fully integrate online and offline businesses.

The O2O strategy of Zhuo and Zhuo is the same as the new retail mode. It is not limited to "product service providers" at the same time, but to return to consumers in an all-round way, improve the efficiency of information dissemination, reduce the cost of intermediaries and brand operation, and facilitate the sale terminals and consumers.

At the same time, we should popularize the "shopping guide" mode among consumers and make use of the advantage of consumers' human resources to introduce the profit sharing system so that consumers can get economic returns in the process of sharing.

Integrating online and offline resources: meeting consumer needs

In Zhuo's appearance, the abolition of the electricity supplier's name does not mean giving up the electricity supplier in an all-round way.

According to the National Bureau of statistics, in 2015, the total retail sales of social consumption exceeded 30 trillion, and online retail sales amounted to 3 trillion and 877 billion, that is to say, the proportion of online retail sales to total retail sales was 12.92%.

Among them, the growth of optional consumer goods, including clothing, has been strong. In recent years, the annual compound growth rate has remained above 20%. Last year, clothing online sales accounted for nearly 20% of total clothing sales.

It can be seen that the clothing brand operators can further expand the scale of e-commerce sales and occupy a broader market space if they insist on the sales mode of the entity store as the main body.

In this regard, Zhuo and related responsible person said: "the new retail mode, its multi-channel sales characteristics will appear, in order to comply with the needs of consumers, online and offline two-way development, online and offline to find a balance point, for all kinds of resources integration, this will become our long-term adherence strategy.

We diversify channels and segment the market, maintain brand characteristics, expand product lines, precision marketing, enhance user experience and respond to consumer needs in a timely manner.

Zhuo Tsun: to satisfy the consumers' pursuit of quality products with the spirit of craftsman

Having a channel does not mean having no worries. Products may be the most important chain in market competition.

Wu Xiaoling, a steering director, said: "we believe that high quality personalized products can achieve bigger market cake and meet the needs of female customers in the new era."

In the changing channels, the brilliant new retail revolution is continuing, constantly optimizing channels and terminals to enhance online shopping and offline shopping experience.

In order to live up to consumers' trust in Zhuo's brand, he firmly believes that insisting on exporting high quality and personalized clothing products is the best return for consumers and the best weapon for fast fashion women's clothing market.