Who Is Willing To Go Shopping?

Instead of being driven by electric business to a desperate situation, a department store is rather driven by its own blindness.

In fact, except for shopping malls.

Demand is a way of life and social interaction, and it will not disappear in the short term.

You know, although fewer people are shopping in shopping malls, restaurants, cinemas, preschool and other industries that used to be "accessories" of shopping malls have not seen any recession.

And if department stores do not want to raise their hands to surrender, they must make changes.

The data show that the average shopping center in Japan and Korea is about 1 square meters, and that in Hongkong is about 1.5 square meters. However, the number of shopping centers in some two or three line cities in mainland China has reached or exceeded 2 square meters.

China accounted for 13 of the top 20 largest shopping centres in the world.

Among them, the shopping centers in Shanghai, Chengdu and Shenzhen are 3 million 300 thousand square meters, 3 million 200 thousand square meters and 2 million 600 thousand square meters, and are among the top three in the world.

Predictably, as the competition intensifies, the prospects of these shopping centres after opening up are not optimistic.

In Beijing, if you decide to spend a day shopping in the mall, from Xidan to Wangfujing to Chongwenmen, you may find that there are only stores, goods inside.

There is not much difference between the experience and the price.

The concentration and homogenization of business circles make it difficult for every store to win the praise of specific consumers.

The classic model of commercial real estate, which once opened in twenty-first Century, is still tirelessly repeated by cities at all levels.

But the eager traders may forget that the taste of the consumers has changed, and their main battlefield is quietly changing.

According to the statistics of China's general merchandise business association, the sales volume of 80 member enterprises increased by 9.3% in 2015, but the profit rate dropped by 19.53%.

Compared with the premium and rents of rapidly rising cities in the prime locations, it is no wonder that some businesses are already unable to make ends meet.

At present, the malpractice of the joint mode adopted by the department stores in China is multifaceted. On the one hand, the department stores are highly dependent on the international first-line brands. The more famous international brands are, the more the supply chain links are, the higher the paction cost is, and the gross profit gained by the 100 stores as a sales terminal is further compressed.

On the other hand, it is limited to joint ventures.

Commodity prices can not be controlled. In the face of high commodity prices, department stores have no right to intervene. In order to attract consumers, they can only implement a low price strategy in a disguised way by reducing prices, so as to impel the market price environment to be affected.

First of all, entities should speed up pformation, from pursuing sales to profits, changing the extensive mode of the past, and intensive operation, which can promote pactions through online pactions and WeChat.

The momentum can not be reversed. Instead of struggling against the wind, it is better to go with the flow. The entity store can make use of technology to provide convenient services and turn the impact into integration.

In addition, as a physical platform that allows consumers to see and feel, they should use their own advantages to change "sell goods" as "selling experience".

Many foreign department stores have their own buyers and designers, which can provide personalized goods and services according to the needs of consumers.

This is one of the important ways that they drag consumers back from the Internet to the landing channel.

Now, the shopping festival "double eleven", which was created by the Internet business people, will soon usher in the "eighth season". More and more e-commerce platforms are involved in it. Just after entering the October, the sales promotion war has already started, and the electricity suppliers have launched their "shopping strategy" through their own platforms and various advertising channels, trying every means to "open the consumer's wallet".

At the same time, the news of the past flagship department store in the ten mile Fort Hall came to the news of closing the shop.