New Business Trial Of "Double Eleven" Will Synchronize Online And Offline For The First Time

Internet brand

Recently announced that it will detonate "double eleven" ahead of schedule in November 1st. On the same day, 111 stores in the country purchased 11.1 yuan of goods under any restriction.

This will be the first start of the "double eleven" synchronization and the new attempt to explore the "new retail" business ecosystem.

"Internet brands will not have a future within five years without being offline."

Fang Jianhua, chairman and CEO of the Hui Mei Group and founder of the Yin man brand, has repeatedly released tough words. In the future, many brands of Yin man and Hui Mei Group will not only do well on line, but also do well in line and make full channels.

Under the demand of consumption upgrading, Yin man in the "double eleven" new method, online shopping carnival, at the same time, offline shop in advance for the "double eleven" preheating, the purpose is to attract consumers who are not accustomed to online shopping, sharing "double eleven" shopping atmosphere, to give consumers a better experience, which also reveals the new understanding of "double eleven".

Unlike some of the Internet fashion brands who only do online and offline strategies, Yin man has already begun to explore diversified channels.

Last July, the O2O project of "Yin man + thousand city stores" launched a new business model in the industry. As of the end of September this year, the O2O line of "Yin man + thousand city stores" has occupied 144 cities in 23 provinces, and the sales volume has exceeded 1 hundred million.

Fang Jianhua's "two legs walking on line and under the line" still has many doubts.

However, the online and offline integration experience is just one of the new directions of Ali's "double eleven" this year.

At the launching ceremony of the 2016 Tmall double 11 Carnival this year, Alibaba group CEO Zhang Yong referred to the future of "new retail". It turned out that the e-business under the online and offline business will disappear. The new business mode is based on a system integration, online and offline can be used to serve consumers: "we hope that consumers will be able to have a three-dimensional double 11 in the shopping mall, no matter online or on the street, so that they can truly realize the barrier free and integrated experience of online and offline businesses."

Fang Jianhua's confidence and firmness in the integration of the whole channel can be seen from the new strategy of "double eleven" worshipped by IMMAn. This year, "double eleven", Fang Jianhua delineated the 111 "Yan man +" offline experience shop, which will be launched in a limited time in November 1st. The online and offline synchronization will start this year's "double eleven" preheating war.

"Yin man dares to be the first crab eating O2O in the Internet brand.

There is no future online and offline.

Where should we go to serve consumers? "

In the past few years,

Under the carnival atmosphere of shopping for all, the offline channels have also joined in the promotion war, and the department stores and brands have also been greatly discounted, hoping to compete with the momentum on the line.

However, the "Yin man +" experience store takes the strategy of the same price on line and line. In the "double eleven" period, we hope to invite fans to feel the growth of the brand together and feel better and more diversified consumption experience.