Zhao Yingguang, Founder Of Han Du Yi House: Sorry To Be Used To Life.

A friend circle of Zhao Yingguang, founder of Han Du she's house: "we need not worry too much. Now it's not just that you feel sad, but almost everyone feels sad. The simplest way to solve this problem is to get used to it."

How do you do if the traffic is too expensive? Is the panel system suitable for you? Han Du Yi she What is the basic principle of team management? Why does Han Du Yi house do not make a line shop? The following is a forum to share the contents of the record. Maybe the answer of Zhao Yingguang, founder of Han Du Yi house, can enlighten you.

Q: what do you plan to do every day at work? Especially busy, will you hand over some of the things to the assistant?

Zhao Yingguang: work is the same as employee. I have no assistants, and the organization of Korea's clothing house is relatively flat.

Q: Online retailers Is it getting heavier and heavier? Many e-commerce brands are starting to invite traditional 4A companies to serve them.

Zhao Yingguang: Yes. Electricity providers now need two levels of ecological support. As the front end, the professional service system is the back end. Otherwise, it will become heavier and heavier, and the cost will be too high.

Q: what is the core secret of the success of Han Du Yi she?

Zhao Yingguang: the secret of the core is no secret. We caught up with the rapid development of the electricity supplier. And innovation management system, more suitable for electricity providers. At the same time, the product is quite right.

Q: I would like to ask you about your views on the future development of the electricity supplier industry. What are the layout of the future electricity providers?

Zhao Yingguang: in the future, we are branding providers + service providers. To support future development with practical experience and ecosystem.

Q: in your opinion, what are the basic principles of team management?

Zhao Yingguang: regarding management, I think it is to find a mechanism that enables everyone to work on their own initiative. The group system was invented by us. Responsibilities and rights are unified. The most important thing is whether you dare to delegate power.

Q: how can the company support the newly established group? If the new team can survive,

Zhao Yingguang: several brands have used the group system, and their profits have doubled. New brand and new group will have protection period. Generally, the length of protection is determined according to the speed of brand development.

Q: how long is the protection period?

Zhao Yingguang: gradual spanition to bonus based on group performance. We have one year and half a year, mainly looking at brand growth. The new brand of the old brand is usually shorter.

Q: what are the key elements in the choice of cooperative customers and projects?

Zhao Yingguang: we do service providers, choose a few principles of customers: first, we must have brand awareness; two, we must have a market base, such as sales over 600 to 10 million; three is the boss, has the electricity supplier thought, understands the Internet.

It is understood that South Korea Clothing tide card Zishen has reached a cooperation with Korea's clothing house. In the future, Zishen flagship store will enter Tmall, while Han Du Yi house is responsible for the operation of the store.

In view of the cooperation between Korean and Korean brands, brands can directly contact Korean clubs in Seoul and Inchon, sign contracts, and then deal with the specific needs of brands by Korean power. At present, the "two level ecology" of the brand of Korea's clothing house has been built, and it serves all the global brands including Italy, France and Korea through Han Du power.

Q: where is the way out for some of the best designer brands of non net red? The product line is small but the quality is excellent, and it is in line with high quality products. Besides, we can not burn the money to win the sales. What else can we help these designers?

Zhao Yingguang: non net red is also the same brand. Our experience is that content driven, live broadcast, micro-blog, community, and fans constantly interact with customers. Now is the era of large flow of traffic.

The personalization of brand is inevitable. Personalization needs content support, and this investment is relatively low. But creativity is the test and the training of people.

Q: can you make a line?

Zhao Yingguang: not for long time. The reason is that online survival is the future trend. Our genes and advantages are online. In the face of offline brand attacks, we should continue to foster strengths and circumvent weaknesses. If the soldiers are divided into two channels, the Internet brands that have accumulated less experience will be too few to compete with them.

Q: Recently, the outside world has been discussing that traffic is too expensive to afford, and the electricity supplier is struggling. How does Han Du Yi house look at this problem?

Zhao Yingguang: the flow is expensive, the essence is dispersed, we also feel. In fact, the electricity supplier is constantly upgrading and the ecosystem is evolving. At present, it has entered the era of content marketing. If it can not keep pace with it, it will be very difficult. Our internal adjustment has already begun. The age of electricity supplier is the era of upgrading iteration.

A long time ago, Han Du she set up a content business group to upgrade. It is recommended that you study more about the new trend of Internet marketing.