Invitation Letter For Shanghai International Fashion Custom Exhibition 2017

Time: -22 April 20, 2017

Venue: Shanghai Expo exhibition hall

I. curatorial background

Enter 2016.

Put forward

From the traditional mode to the integrated customization development, the pformation of garment industry will be an irresistible trend of development in the future. It is also an important goal for enterprises to break through the bottleneck of development and actively tap new market channels.

Internet +

Rising, the contention of industry chain mode and the change of channel.

The pformation of traditional garment industry to private customization requires changing the traditional production mode, from the traditional mass production line production to the Internet plus private ordering system, which seamlessly connects the personal data of consumers with the professional parameterized garment customization enterprises, and realizes intelligent design and industrial chain processing and manufacturing. This is the most advanced mode for enterprises to seize and develop new markets.

The change of the pattern will certainly lead to a major change in the market channel. The advantage brought by the rise of the private custom of clothing is not only the increase of efficiency, but also the operation mode of "on-demand production and zero inventory". The order is made first, then made, and there is no backlog of capital and goods to make the operation of the enterprise simpler.

[personalization, opening of the era of full customization]

With the continuous improvement of consumption ability, the diversification of consumption demand, the private customization of clothing will diversify the sales channels of enterprises, and the sales channels of enterprises can be expanded from direct stores, agency stores, brand shops and other entities to catalog shopping guides, websites, micro businesses, and even global personal channels.

How to integrate clothing design, manufacture and sales together, so that consumers can directly communicate with garment manufacturers and eliminate all kinds of intermediate links, then we can open the era of personalized customization of clothing. This is also a channel change, and is also required by the times.

Breaking through tradition, "CITC" is coming into being.

To promote the integration and upgrading of garment industry in China, promote the exchange and technological progress in the field of international customized clothing, and fill the gap of the professional exhibition in the domestic high-end apparel industry chain, a costume custom industry event - Shanghai international clothing custom Exhibition (CITC) will be held in Shanghai on 20-22 April 2017.

Relying on the strong list of garment enterprises, which has been accumulated for many years by the Shanghai international professional wear exhibition, and the data of 300 professional audiences accumulated by the ten years' exhibition organized by the Ling Shuo group, more than 140 industry media resources, "CITC", will become an international business and exhibition platform for dedicated service industry chain integration and customization.

[first domestic garment integrated customization, exchange and paction integrated service platform]

As the first integrated apparel and customization exchange trading platform in China, the "CITC" helps garment enterprises to break down the current downturn of the industry and take the lead in helping enterprises to develop new market development channels. The new development supply mode is put forward for the purpose of the exhibition, so that designers, brand dealers, factories, fabric dealers, individual sellers, consumers and other industrial chain participants can gather together to achieve effective linkage of the new industrial mode, forming an organic ecosystem of the garment customization industry, helping enterprises find the most accurate sales channels faster and more comprehensively, and enable more enterprises to benefit from the successful CITC organization.

Two. Exhibition theme

Promoting customized industry upgrading and business model innovation in China's garment industry

Three, exhibition advantages

1, integrate with the international market, develop multi-channel users and understand the new business mode of the industry.

2, docking with the upstream and downstream industries of garment industry to enhance industrial adhesion.

3, release your latest products and comprehensive solutions to professional buyers.

4, interact with the expert forum and participate in the development direction of the industry.

5, increase industry exposure and enhance brand influence.

Four. Organization

Organizer: National Federation of textile and garment industry, Ling Shuo Group Holdings Limited

Shanghai proud exhibition and Exhibition Service Co., Ltd., Shanghai Ling Shuo Exhibition Service Co., Ltd.

Co organizer: Shanghai Textile Association Shanghai Garment Industry Association

Shanghai textile business association Shenzhen uniform industry association

Guangdong Textile Association Sichuan Garment Industry Association

Jiangsu Federation of industry and Commerce garment industry association Beijing garment and Textile Industry Association

Chongqing garment industry association Hunan Garment Industry Association

Five, display content

1. simplified Customization: standard number production;

2. semi custom: a simple set of code in the quasi Edition (also called set number or package).

3. full customization: according to the requirements of customers or customers independently designed, size size for customers, matching exclusive edition, with exclusive process, single piece production, including manual full customization and industrial full customization;

4. new clothing custom experience shop: Internet + mode experience, C2B customization mode and other innovative business models;

5. clothing global customization system to build all technology solutions.

Six. Participation process

Submit the exhibition application form to the exhibition booth, sign the exhibition contract, pay the booth deposit, pay the booths according to the contract, send the exhibitors manual to the booth, submit the design drawings and the construction plan according to the manual, send samples to two days before the exhibition.

Seven, charging standard (corner booth plus 500 yuan)

Eight. Contemporaneous activities

1, clothing advanced customization - C2M discussion

2, clothing advanced customization technology forum

3, advanced custom fashion show / personality customization brand new conference

Nine, promotion and buyers invitation scheme

1. popularizing the exhibition information through the strong propaganda lineup of authoritative public magazines, newspapers, websites, television and advertising to achieve the aggregation and dissemination of information;

2. cooperate with mainstream media, fashion, finance and so on at home and abroad to help enterprises maximize exposure.

3., increase the scope and frequency of the comprehensive promotion through new media means such as WeChat and micro-blog, and achieve continuous communication between the exhibitors and the audience online and offline, so as to promote business cooperation.

4. close cooperation, interaction and interaction with high-end life and consumption clubs, luxury media and community organizations.

5. establish information cooperation channels with major associations at home and abroad and invite members to come.

6. through one to one telephone invitation, SMS, mail delivery, and more than 500 thousand exhibition publicity materials, one to one invite professional demand side to come.

7. during the same period, clothing related activities such as apparel customization were carried out through exhibition platform.

Ten. Organizing committee's contact method

Shanghai Ao Exhibition Service Co., Ltd. (Ling Shuo Group Holdings Limited, member enterprises)

Address: 19 floor, Nankai building, 1332 Lu Jia Bang Road, Huangpu District, Shanghai.