Double Eleven Attracts Great Popularity.

Since the "online Carnival" has developed, "

"Has long been a national Carnival sweeping online and offline.

Yintai group's "double eleven" has become extremely hot, such as "50 percent off promotion" has already become the "basic configuration" of many entity businesses, not only the intensity of discount is not lost.

All kinds of thematic interactive activities are extraordinarily rich.

The flagship "online and offline prices", the online store platform has also been launched.

"Compared with last year, the passenger traffic volume of group buying this year increased by about 70%."

Sun Jianfeng, director of business group planning department, revealed.

In the past four days, the celebration of the first anniversary of the celebration of the festival has opened the curtain of Yintai 18th anniversary celebration. The "China Shopping Festival" will push the celebration of this year's event to its climax.

Sun Jianfeng told reporters that during the Chinese Shopping Festival this year, the price of Yintai store will fall to the lowest level in the whole year, and at the same time, it will upgrade "three capricious" and create a new retail scene shopping experience.

"Capricious" is to ask customers to find price. If the price of goods purchased during shopping festival is higher than that of Tmall flagship store, we will pay the difference.

"Willful retreat" means creating the longest return time for all channels, extending the time limit for no reason to 60 days.

"Capricious postal" is to let customers experience zero burden shopping, and Shun Feng jointly push entity store mail.

Sun Jianfeng explained.

From the day before yesterday, Hangzhou Tower has also launched an electronic red envelope ranging from 1000 yuan to 3000 yuan in every VIP account, setting off the "double eleven" promotional activities of the city's trend clothing 5 folding and selecting a limited amount of money.

"Supermarkets launched the first 11 promotional activities such as supermarket snack online spike, and 5 snack snacks.

On the three day of the weekend, 11 yuan special dishes will be launched in the city's cuisine, such as the bullfrog's crab meat pot, the extremely fried fried Pleurotus abalone, chicken leg meat, the three serving signboards, Eel Sushi and so on.

"Double eleven" on the same day, the mall household appliances will be the same price as the official Tmall flagship store, big appliances, household products, beauty, gold jewelry, watches and so on will also launch a big discount.

Hangzhou Tower planning department staff revealed.

The same big intensity discount also appeared in Yintai, which has always been popular in lakeside. For example, ETUDEHOUSE double eleven bought some gifts on one day, 1 at Forever21, 6 in cotton.

Not only is it a physical store, but all kinds of online platforms launched by "touches" have also been added to this round of "double eleven" wars in recent years.

Yintai's global boutique store platform "West" will join the "double eleven" Carnival for the first time this year, bringing together many foreign department stores, Oteri J and designer brand resources. Through this platform, APP domestic consumers can buy foreign products directly, and 5-10 days will be able to arrive at door to door.

In addition, Yintai on Tmall's intime department store flagship store, Yintai department store overseas flagship store, Yintai Italian flagship store has also stocked more than 200 million yuan, will release the annual minimum discount on November 11th, such as GUCCI, Armani, Fendi2 fold up, Kenzo, Maxmara, SalvatoreFerragamo3 folding and so on.

Sun Jianfeng revealed.

AR shopping, shopping parade, Monroe special exhibition... To attract popularity, the shopping mall has every trick.

Instead of attracting consumers with big discounts, fun and fun activities have become the focus of this weekend's shopping malls.

Ali has been pushing the AR shopping, and this Saturday, everyone can actually experience one at Yintai Wulin store.

Sun Jianfeng told reporters that from 61 to November 16th this week, consumers would be able to get gold coins if they opened Tmall APP in Wulin store and then walked along the route that was covered with gold coins in the game interface. These coins could become coupons or red packets.

Along the route into the counter, there is still a chance to meet the treasure chest and open the treasure box with more gifts.

In this way, consumers can not only shop directly in the counters, but also choose to place orders in Tmall, and conveniently push their favorite items to friends.

The "Hangzhou Grand Tour" which has lasted for two years will also enter the third session this year.

Yintai said that the Hangzhou grand tour starts at ten a.m. this Saturday, from the south of Yanan Road Stadium South to Fengjie Road, North Zhongshan Road, with a total length of 1.1 kilometers and a total duration of 2 hours.

This year's grand tour will not only be a bigger scale, but also emphasize the combination of Chinese style and internationalization, the combination of art and technology, and the team of directors of this year's summit gala will be invited to come to the "sword". At that time, we will have the opportunity to enjoy the wonderful performances of Chinese drum, Hangzhou fan, European ballet, Brazil samba, mysterious star wars and super sprouting little monster.

Besides the popularity of delicious food, the new Hangzhou Tower 501 is also one of the most interesting activities this weekend. It is like the "three games two winning and winning awards" launched by the "three face two win" award, the ILIKEMORE&HEYDAY shoe show, the Chai Tian West Point "Miranda" Dai Yan award, the pororo& tide boy star Hangzhou International Fashion Week model interview screening meeting.

In the two phase of starlight Road, which is always playing the "art" brand, a distinctive "meet the 90th anniversary special exhibition of Monroe Monroe's birthday" will be officially launched tomorrow, so as to attract people's popularity.