Everlane Open International Orders To Support Distribution In 42 Countries.

American brand

It will open international orders between 1 and November 1st this year, and support distribution to 42 countries and regions including China.

Everlane also opened a vote for this time limited distribution: before October, 31 days ago, users could vote for their countries in related pages. The countries with the highest number of votes may support permanent international distribution in the future.

At the same time, Everlane will also reward consumers who vote: if more people can be invited to vote, the inviter will get cash coupons.

Shopping bags and other gifts.

This is not the first time Everlane has made international distribution.

Almost last November, the company also opened international distribution.

According to the information of ELLE Malaysia edition, there were more than 50 countries and regions in the international distribution destination at that time. Everlane also said at that time that it would decide whether to support international distribution permanently based on the feedback from various markets.

Everlane was founded in 2011, and characterized by "price pparency".

On the product page of this website, users can not only see the basic information of the product.

We can also see the factory and factory introduction of the product.

For example, the location of the factory, the number of employees, the year of establishment, the picture of the factory site, etc.

According to research firm Privco estimates, Everlane's sales in 2015 amounted to $35 million.

Everlane's start is largely due to its "pparent marketing", which we have analyzed in an article.

In addition to being pparent in price, it also catches young consumers' demands for protecting the natural environment and safeguarding the rights and interests of workers.

The brand has also done some other marketing with other topics, such as opening a flash shop that requires shoes to be removed (and then wearing Everlane new products) to allow customers to decide how much money they want to pay.

Judging from the current voting results, the mainland of China ranked first in more than 8830 votes, exceeding Australia (2165 votes), the United Kingdom (1977 votes), Singapore (787 votes) and Hongkong, China (725 votes).