4 Key Marketing Points Of Clothing Store Lady

1. product classification is complete, price classification is more.

For some large shopping malls, facing different consumer groups, classifying products and saving the time cost of customer screening, as in this case,

In two levels, men's clothing is put on the two floor because of a habit of consumption for men: they do not like to stroll, but their goals are strong and they are taken away.

So the two floor will look a little cool, compared to the first floor lady.

For example, even if the woman does not buy, there will be a stroll around the idea, it is more lively, for shopping people, it will be attractive, the Chinese people have a characteristic, like to follow suit, see many people in shopping malls, subconscious will think that this house must be done wrong, since so many people come here to buy, I believe it will not be pit.

At the same time, there are many price classifications. There are brands and low price products that are used by any consumer. This market is that consumers choose sellers rather than sellers to choose consumers.

In the future, the author has recommended some customer information in the past, but I didn't get a thank you. Instead, I was told by the decoration boss: you don't know about the decoration industry. If you have time, you'd better learn more about decorating knowledge, and consult your customers without any harm. You should not directly give the customer information to me and then ignore it. You should at least ask the information about how large the apartment is, how much the budget is, where the address is, and what our company is. I remember once again, a Guiyang decoration boss plus Cen Huiyu's WeChat, said that I was free to help him to promote, how much commission a customer can earn.

If you want to make big projects, most of the customers you give will not earn much money, and the most of them will be 140 square meters.

At that time, the author suppressed my anger and squeezed out a few words: I will continue to work hard.

Of course, this is just a polite saying. If you don't get a penny, you will become a free employee.

Many business owners often want customers to adapt to products, rather than products to adapt to customer needs, resulting in hard work.

2. identity differentiation demand strategy

Just like the identity of VIP in the case, one of the factors to create differentiated identity and stimulate customer consumption is that, like mobile phones, the main function of mobile phones is to connect and entertain. Why are people keen to buy apple? The difference of identity is here. Whether it is the Internet promotion or offline promotion, does the seller set the threshold of differential identity? Does it show the difference of two identities to customers?

3. strategies to stimulate consumer spending again

Whether the customer can be patronized for a long time, then depends on whether customers have duplication of consumption of products, followed by customers' preference for sellers' value, and the biggest source of stimulating consumption is whether the users are cheap. We may as well integrate the products into a set of packages for sale, or how many tickets they give away, or what kind of discount the consumers will consume for the two time.

4. the power and value of consumers' two consumption

Why do consumers spend second times? Second times

Why should we choose you? Your product is good. Others are not good. In the shopping, quality is a key. When the quality is good, consumers will turn their attention to value, and spend the least amount of money to maximize the value. The purpose of this case for VIP card is not only to stimulate consumer spending, but also to increase the viscosity of consumer consumption, forcing consumers to think of a VIP card on their two consumption. There is a privilege, or waste, and so on. Users need to rely on strategy to catch, rather than promote.