Customized Clothing Will Become The Largest Blue Ocean Market In Garment Industry

And tradition

Different ways of production and sales, Ma Yun this year proposed new retail, new manufacturing, on-demand customization more consistent with the future consumer behavior point of view, suggesting that the new market situation is quietly changing.

The analysis and investment potential report of China's textile and garment industry in the past 2016-2021 years shows that four factors drive the demand for private custom garments to usher in an inflection point:

1) from the middle class, consumption escalation is irresistible.

In 2020, the number of middle-class and wealthy families in China is expected to double to 100 million, contributing 150 million dollars in consumption increments and customization.

High-end consumption will be welcomed.

2) after 80/ 90, consumers are gradually rising. In 2020, the proportion of consumption will reach 53%. It has the characteristics of individuation and fashion, and the demand for customized garments is more intense.

3) consumer demands change from pursuing brand to pursuing cost performance.

It is expected to become the next consumer price point.

4) the proportion of Chinese obesity has increased, and the demand for more tailored customized garments has increased.

And clothing and traditional customization

In contrast, the overall advantages of private customization are obvious. The potential market space for domestic private custom clothes is 102 billion 200 million yuan, and it is expected to reach more than 200 billion yuan by 2020.

In foreign countries, customization

Shopping and consumption patterns have been in vogue for a long time. Astor and Black is one of the representative companies that successfully run the mode.

In 2005, Astor and Black, a custom tailored suit company, had sales of US $562 thousand.

Its sales last year were US $20 million 500 thousand. A&B's sales strategy is to sell high-quality customized garments at discounted prices and provide convenient delivery services.

The strategy has been successful and not just attracting.

Young people with limited spending power.

In the past 6 years, the annual revenue of Astor Black Inc has increased to US $21 million.

All the designers, through the Internet, O2O online and offline integration of the new retail mode, customer real-time online booking, choose the appropriate style, suitable price, volume division service, according to consumer preferences, habits, physical characteristics, give the clothing solution; the factory 1 people 1 edition, tailoring production so that everyone can have their own unique charm of products, farewell to the traditional large-scale production of fast food products.

FREEDOM JOY

The Internet plus route taken by the brand makes full use of the online and offline traffic entry. Agents can rely on the headquarters brand to promote resources and seize the psychological recognition of consumers.

Not only is the product differentiated from other men's clothing, the customer is highly sticky to the product, but the customer's tailored size information collection facilitates customer repurchase and forms the habit of buying back.

The localized mode of agency operation gives businessmen and customers a sense of cordial and trustworthy feeling and resonance.

Life will no longer be troubled by this worry: the clothes purchased are not close to the body, the effect is not smooth, and the texture is poor; a shop style is limited, the replacement of shops will increase the time cost of communication and the unhappiness caused by running in; the shops are far away from traffic and traffic jams, and this precious idle time can not accompany the family.

All the Internet plus custom has been stationed in Beijing, Harbin, Shijiazhuang, Hubei - Jingzhou, Chongqing - Jiangjin, Shandong - Rizhao, Shandong - Dezhou, Fujian Putian, Jiangxi Putian and other places.

299 custom shirts, 1980 experience price pure wool suits, tailored pure cashmere sweater, and autumn winter coat custom launch, attracted the attention and recognition of consumers.

In the future, the tailor will bring more customized services to more areas.

Grafting high quality resources and consumer demand

FREEDOM JOY has always been committed to exploring the main body at the two ends of high-end apparel chains.

On the one hand, FREEDOM JOY constantly updates the international high-end brands.

Supplier database, the latest research and development of high-end fabrics into the domestic market, and the industry sophisticated manufacturers to reach a strategic cooperation, fabric library and style updated for the first time, docking the international fashion scene, will eventually bring together a hundred processes, details to show the exquisite costumes present to consumers.

On the other hand, FREEDOM JOY records and analyzes every user's information through order system.

Combined with the user's body characteristics and passion for fashion brands, the customized items of related products are launched to enable customers to enjoy a one-stop custom consumption experience.

The era of big data has arrived. FREEDOM JOY will play the role of a central data processing center. We will combine upstream and downstream fabric producers, accessories suppliers, product design teams, volume customization service teams and perfect after-sale processing systems to build high ends.

The fashion kingdom.

Next, FREEDOM JOY will launch 3D stereoscopic imaging software at the terminal, 360 degrees viewing different top-level material ready-made garments, providing the most intuitive basis for consumer decision-making.