Crowd Raising And Asking 2018 Trend Of Chinese Textile Fabrics In Spring And Summer

November 28th -29, CO sponsored by China Textile Information Center and national textile product development center

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Songjiang Guang Fu Lin ruins park.

Across the industry chain, the trend research results of cross border fashion brands and professional trend research institutes have deeply covered four sections, namely lifestyle, consumer market, color trend and fabric foresight, with professional core as the core, cross boundary as the path, and product as the return. The popular map of China's textile fashion trend in the spring and summer of 2018 shows.

Below, let's take you to know the details of the world clothing shoes and hat net.

Crowd raising and discovery of Day1's original voice playback trend

China Textile Information Center and national textile product development center jointly promote the 2018 spring and summer textile fashion trend proposal jointly sponsored by the China textile product trend research and release alliance enterprise. For the first time, the idea of "trend crowd raising" is opened. The intention is to make the trend analysis under different perspectives, and to be able to converge and converge into the most credible and influential fashion trend forecast, so as to guide the enterprises to carry out the next quarter product development more accurately.

According to the organizers, the so-called "trend crowd raising" is based on the big data framework of fabric product development, combined with the quantitative trend analysis of the professional trend prediction Agency (China Textile Information Center fashion trend Department), and the trend of China's textile fabric fashion research, and the diversified trend of the textile industry alliance and the cross border pioneer lifestyle brand, a systematic, open, rich and three-dimensional trend forecasting system is constructed, so that the future trend proposal will become a "fashion public opinion" converging into a river.

According to the understanding of the world clothing and shoes and hat net, there will be 2018 spring and summer textile fashion trends research and release alliance fashion salon held in the spring and summer. In the next 1 months, there will be a return visit to the research and development of fashion salon, and the latest trend of textile products in spring and summer next year, so as to highlight the "integration" pattern of the research and dissemination of China's textile fashion trends.

Asking "lifestyle": cultural values in cross boundary prediction

First of all, Ms. Li Xiaofei, director of Design Department of China Textile Information Center, shared the fruits of "2018 spring and summer Lifestyle Research", and analyzed China's current life from 8 aspects, namely, China's new middle class, reading beauty, art popularization, modern practice, from blank to nothingness, focusing on the body itself, social circles extreme personality, and two dimensional economy.

Li Xiaofei, design director of fashion trend Department of China Textile Information Center

Proposal guests Li Xiaofei's PPT sharing

She put forward several key words: "focus on the body itself, modern practice, index survival, two dimensional economy, pause and illusion, magic reality, new middle class, art popularization (art becoming a new fashion), circle culture, asexual economy, concern for the story behind the brand and respect for nature", laying the foundation for discussion of the proposal.

Proposal guest room CEO

This coincides with the theme shared by Ms. CEO Zhang Pei, a Cci Capital Ltd in Shanghai Huajian Tang. "Things are not meant to be arranged and everything is affectionate."

Zhang Bei introduced Huajian Tang from doing a private residence to doing beautiful lodging is not a simple process from shallow to deep, from the pursuit of "beauty, beauty, beauty" to strive to "inject more personality into the hotel", the flower room under the impetus of science and technology, so that "accommodation" is also a new personification, in the face of "new social species", "new consumption aesthetics", and strive to practice "swim in art, do whatever you want."

Proposal guest Zhang Pei's PPT sharing

To explore the way of life for new people, Ms. Li Wanping, co-founder of the Chinese youth growing community action group, introduced the way of post-90s and even younger generation.

Proposal guest Action Coalition founder Li Wanping

After 90, there is no spending power? They may have an Apple phone, they pay more attention to the value of the product than the post-80s, and the pursuit of "face value" may also exceed your expectations.

Speaking with big data, Li Wanping said that the future popularity may be brought forward by the community experts.

Ask "consumer market": effective demand analysis under data view

Proposal guest: American cotton Asia customer manager Zhang Ligang

Mr. Zhang Ligang, senior customer manager of the Asia supply chain of Cotton Corp, shared the "consumer impression" from the data point of view.

PPT share of the proposal guest Zhang Li Gang

"In 2030, China's economy could grow by 147 trillion, and clothing spending could increase by 3 trillion and 900 billion."

He talked about the consumer market from data.

What opportunities are there in the market? Under what circumstances are people willing to buy sports brands? It is clear from the data, and there are also opportunities for "cotton" in China.

Chairman of the proposal, hang Liang, chairman of Hong Kong

"Color knitted Cowboy" is the first term mentioned by Mr. Hong Liang, chairman of Jiangyin Hengliang Textile Co., Ltd. who shares the "2018 spring and summer cowboy market trend". Combined with the market practice and development process of Hengliang textile, it talks about the latest development of products and processes, and also makes an intuitive presentation of the "market reaction of denim" and "the application prospect of laser technology on the washing of jeans".

PPT distinguished guests

Proposal guest Capsule mobile social networking business and attitude network Red Alliance sponsors Yan Jun

What opportunities does the new way of life bring to the world? Mr. Yan Jun, the founder of Capsule mobile social business and attitude network, points out that the great potential of China's sports industry has made the "fashion movement" a new market opportunity.

Yan Jun system stated that the integration of sports elements and fashion elements can create more possibilities and opportunities. He said that more innovation is to return to the lifestyle of users, and the advent of mobile Internet era has established a new cooperation mode for textile and garment industry.

PPT share of Yan Jun's proposal guest

Mr. Xu Weidong, President of Shanghai polar Packaging Technology Co., Ltd., on this proposal, said, "for the first time, the textile enterprises of the trend alliance and face-to-face exchanges with experts in various fields representing China's lifestyle and social groups can have a good imagination."

Xu Weidong, President of science and technology

His keynote speech is "the dark high-tech movement, the great invasion of the two century". It is related to many aspects of society. It talks about fitness for science and technology, talking about "everything is simple" and "two dimensional unbounded". Many key words clearly and clearly reveal the development trend of leisure sports fabrics.

Proposal guests Xu Weidong's PPT sharing

Asking color trends: key color password deciphering

Proposal guest: Lin Dan, trend researcher of China Textile Information Center

Proposal guest, code long technology Liu Jingzhen

AI can also be used for color analysis.

Lin Dan, a trend researcher of China Textile Information Center, and Liu Jing Zhen of the code long technology jointly introduced the "cross-border cooperation" between technology and art.

Lin Dan systematically analyzed the development trend of popular colors, while the code technology introduced in detail from the technical point of view how to accurately analyze the color distribution in character profiles through computer vision and deep learning technology, and identify the color corresponding to any color system, so as to help industry experts to screen effective information more comprehensively and systematically, and greatly improve the efficiency and accuracy of fashion trend research.

Proposal guests Lin Dan's ppt sharing

Proposal guests Liu Jingzhen's ppt sharing

Mr. Sun Hongyu, a HOSA FAFA designer, introduced their new ideas of clothing with the latest trend research results.

HOSA FAFA designer Sun Hongyu

Mark Ed Faye's Executive Director / Director of design, Mr. Li Mingliang, was the last speaker in the first day of the trend proposal. As the last speaker, he described the core of "popular trend" from a cultural point of view. Both ancient and modern, Chinese and foreign, astronomical geography all have a place in his trend analysis, talking about the trend of the Chinese textile fabric, his views on the "unity of heaven and man", the color of the reminiscence of Dunhuang culture, and so on.

Proposal guest Mark Ed Faye Executive Director / design director Li Mingliang

Proposal guests Li Mingliang's PPT sharing

Scene silhouette

At the same time, in view of different trend proposals, we designed the interactive voting links of the trend keywords, and the on-site audiences jointly voted the different trend keywords with the highest degree of approval. Thus, a "trend mosaic" was formed at the scene.

More interesting reports, please pay attention to the world clothing shoes and hats net.