Why Is Amazon So Decisively Guilty Of "False" Pain?

If you think that the electricity supplier's counterfeit goods are rampant and the merchants praise the buyers are Chinese characteristics, then they are all wrong.

Or ebay, there have been countless sellers using incentives to induce buyers to evaluate things, and for fake goods, even Amazon, which has strong supply chain capabilities, is hard to do well.

According to the world clothing and shoe net, Amazon has made an important move recently: Amazon, the United States and Amazon will launch a large-scale counterfeiting campaign in 2017. It can be said that the global "rectification movement", the most stringent means in history, is about to begin. It will start soon.

So why is Amazon so determined to be "fake" and how does it do it?

Why is it a fake? If Li Kui is a fake Li Kui, Amazon will play with Amazon and decide to fight against it, mainly because a series of things that happened this year have caused Amazon to continue to be attacked for counterfeit goods.

The first thing is that Amazon wants to sell products on its own platform at the beginning of this year, but the other side thinks Amazon has no control over counterfeit goods and says nothing about it.

The major league baseball said: "we have a responsibility to ensure that our fans buy official licensed products.

In view of the current frenzy of fake electricity suppliers, our policy must be rigorously scrutinise the reliability of every sales channel.

In response to this rumour, Amazon specifically stated in a statement: "we have zero tolerance for fake goods on the website."

In this regard, the major league baseball has not commented.

It is reported that many of the counterfeit goods sold by third party sellers are from China and are becoming an increasingly serious problem for Amazon.

Amazon has been attracting more recently, the report said.

The presence of merchants brings more counterfeit products to its platform.

Because of this, some sellers are being affected, and trust is being lost on Amazon's platform, or even a drop in sales.

Among them, the most widely known is Apple's prosecution of Mobile Star and other trademark infringement incidents in October.

Apple said in its complaint that these businesses sell counterfeit Apple chargers, cables and other products on Amazon, Groupon and other websites, and accuse Apple parts products purchased on Amazon for nearly 90% of the counterfeit products.

Coincidentally, Amazon's Forearm Forklift declined its annual revenue ratio by 30% this year due to counterfeit products.

Another merchant representative of the fake product damage on Amazon platform is Randy Hetrick, the boss of the TRX elastic training zone.

He has been selling TRX elastic training tape in Amazon since 2008, and since 2013 he found that his cheap TRX imitation tape was sold openly on Amazon.

He then searched the Amazon with his employees to find out the replicas and request the website to drop it off.

However, the speed of Amazon's deletion is not up to the speed of counterfeit shelves. Hetrick said that the rampant fakes caused him to lose $100 million a year, two times the normal annual sales.

The problem of counterfeit goods has made real Li Kui do nothing but fake Li Kui, which has no impact on Amazon's money making and ecological prosperity, but everything has two sides.

The accuracy of decision making is the key to Amazon's maintenance of genuine businesses. If we lose these genuine businesses, Amazon's attractiveness to users will be rapidly lost.

Therefore, Amazon is serious.

But the problem is that counterfeiting can be regarded as one of the world-class problems of the electronic business platform.

It is said that Alibaba has invested $160 million in order to solve the problem of counterfeit goods.

In a letter to the US Trade Representative Office (USTR) in October 7th, Ali said that in the past 12 months as of August, 380 million product pages had been removed, 180 thousand Taobao stores were shut down, and 675 operators of production, storage or sale of counterfeit goods had been closed, but even so, Alibaba was still criticized by people for doing nothing about fake goods and fraud. Some people speculated that Ali was afraid to "do too well" in order to maintain Taobao merchants' stickiness.

Some sellers even joked that Taobao did not praise the cash back, but those who had done too much praise.

What are the tricks for Amazon to solve the problem of investment but no effect?

How to fake: prosecute! System! And technology!

First, it is legal sanctions.

In November of this year, Amazon sent 2 platform sellers to court for the sale of counterfeit goods, and the defendants were the two highly damaged fake suppliers: one was to sell the counterfeit Forearm Forklift belt ToysNet on Amazon, the other was to sell the Joana Ferreira of the counterfeit TRX suspension training zone.

This is the first time since the establishment of Amazon. According to the Costa Rica, it is the first example of the electronic business platform to put the business on the court because of the problem of counterfeit goods, especially in the Chinese electricity business.

Because now Ali or Jingdong, in the punishment of fake businesses, the most stringent means is the title or increase the intensity of fines.

But for Amazon, this is far from enough. The real way to combat counterfeiting should be law.

As early as last year, when dealing with some columns of false reviews, Amazon has brought several lawsuits against businesses.

In April 2015, for example, Amazon prosecuted several websites such as buyamazonreviews.com on the grounds of selling false comments.

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In October 2015, 1114 network water forces, which provided the paid false comment service through the "5 yuan website", were brought to court.

In October, Amazon sued two American sellers and one European Union seller, Arobo Trade INC/Aumax Direct and Cyande Group.

Amazon believes that 50% of the sellers' products are false comments.

Prosecution! Prosecution! Prosecution! Important things say three times.

Yes, Amazon likes to appeal to the law. First, the action of prosecution is actually proving to the consumers and the water force that they are determined and capable of dealing with false comments or fakes, and can bring compensation.

The two reason is that there is a clear legal basis, for example, the existing laws in the United States prohibit the issue of commodity service commentary information on an independent consumer website.

Moreover, the United States is a typical case law country. The precedent has a direct impact on the latter case, and the court decision can be more powerful deterrent to the seller.

The law of the people's Republic of China can only solve specific compensation problems and bring about deterrence. Other problems should be solved by system and technology.

As an important part of Amazon's large-scale counterfeiting campaign in the US and Europe in 2017, Amazon plans to launch a joint registration system with major brands next year, even if they do not intend to sell on Amazon's shopping platform.

That is to say, next year, a large number of businesses will be affected by the system.

It is understood that those who want to sell large brands must produce evidence that they are legally authorized to launch sales abroad.

Although this system may make some independent businesses face a difficult start, especially after Amazon has raised some brand distribution fees in the first half of this year, it may effectively solve the problem of counterfeit goods.

Amazon claims to invest tens of millions of dollars a year to combat counterfeit and inferior products. It also arranges teams of software engineers, research scientists, program management managers and investigators to run anti counterfeiting procedures.

Recently, Amazon has developed a digital tool called Brand Central, which is currently being tested.

Amazon said the tool could help businesses curb other businesses' copycat and sell their products, and the new anti-counterfeiting tool will help businesses protect their products from trademark rights and ensure that the purchase channels are legal.

Stop the praise and induce Amazon to do well!

As for the issue of rewarding praise, Amazon has done its best in the system and algorithm: according to the data given by Amazon official, we can see that from October 3rd this year, the proportion of encouraging praise began to decrease.

From the beginning of 10 to the beginning of November, Amason deleted about 500000 commentaries altogether. For this reason, they even invited professional commentary analysis company ReviewMeta to analyze more than 32000 articles about 6500 tens of thousands of commentaries on the website.

Reviewmeta found that Amazon did delete a lot of rewarding reviews, 71% of which were rewarding, and it seemed that it was wrong to kill the good guys.

These comments are divided into 4.75 stars, obviously higher than the general comment.

Even some products have been deleted more than 9000 comments.

The key is not to recognize the algorithm of rewarding praise, but to delete a lot of comments, and Amazon's rating display bar does not seem to be affected.

In ReviewMet's view, a lot of reward acclaim does not occupy any weight in the Amazon scoring system.

This is probably because 95% of the premium reviews do not have a "certified buyer" label, which means that the buyer is buying goods directly from Amazon.

Non certified reviews will not be included in the scoring system unless a product has only such comments.

The Costa Rica just wanted to say that Ali learned a little. Amazon's handling is not a perfect solution, but it is true.

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