WAL-MART Also Started Selling Luxury Goods, Ignited Enthusiasm For High-End Goods.

The pformation of Amazon has not been successful yet, but this has not hurt the enthusiasm of the competitors to sell high-end goods. What is the reason for this? The plate of luxury goods belongs to WAL-MART.

"The third party companies currently stationed here need to be screened and invited by WAL-MART to control the quality.

The criteria for choosing a business are basically what consumers want, such as what keywords they like to input in the search box.

Whether in China or in the US market, it is believed that most people regard WAL-MART as a cheap supermarket that supplies such products as daily necessities such as rice, oil, salt, vinegar, tea and so on.

Recently, however, people saw the C e line handbag on the WAL-MART AOL store platform. The most expensive one was priced at $3450 (about 23 thousand and 800 yuan), and it was sold out.

If you search again, you will find that the products of Cartire, Miu Miu and other brands, though they are mostly accessories of sunglasses, will inevitably make people wonder if WAL-MART wants to change their stores to sell luxury goods, just like Amazon that has been trying hard to get a share of the fashion business in recent years.

It is reported that this may not be a joke.

According to WAL-MART spokesman Ravi Jariwala, the bag of C e line is sold by an independent seller.

The seller is called Stile, not WAL-MART's immediate employee or supplier, but the third party seller on the platform.

The emergence of luxury goods belongs to the plate.

In the "Marketplace" area, the third party companies currently stationed here need to be screened and invited by WAL-MART to control the quality.

The criteria for choosing a business are basically what consumers want, such as what keywords they like to input in the search box.

The answer is that C line is one of the brands that people like to search. Besides, there are Ray-Ban, Miu Miu and so on, so sellers who hold these brand marketing channels are now able to enter Marketplace.

But I wonder if WAL-MART has assessed the intentions of these users.

Like Amazon, although people often search for a variety of luxury goods, but the real rate of purchase is high or sanitary paper and other living supplies.

Another problem is that the introduction of the third party sellers may also lead to adulteration of fake goods. In the domestic market, such as Jingdong, the electricity supplier has already made similar attempts, but the result is not satisfactory.

"Consumers can also buy high-end products at WAL-MART now.

And these third party sellers need to be responsible for product prices, sales services and other links.

Jariwala said.

It seems that WAL-MART is involved in luxury sales, and is merely providing a pond platform. As for the fish who came to fish, they need to solve it themselves.

Although it has not been easy to enter the fashion circle in the past two years without being optimistic about Amazon, it can be seen that it is actively pforming.

All of these forced WAL-MART to make a monopoly. Perhaps buying and selling luxury goods is the most conducive way to enhance brand image. Even if the actual sales volume is not good, and even take risks, it can also be regarded as a marketing operation.

But it is not difficult to understand WAL-MART's approach.

In February, WAL-MART reported its worst performance in 35 years, earning 0.7% in the last fiscal year, and 7.9% in net profit in the fourth quarter to $4 billion 570 million.

Among them, an important factor to drag it down is that its e-commerce has been strongly impacted by Amazon. Compared to the 26% increase in Amazon revenue, WAL-MART's poor performance is attributable to the fact that China, Brazil and the United Kingdom are not doing well in business.

For more information, please pay attention to the world clothing shoes and hats net report.