Men's High-End Custom Platform Clothing People In The City To Carry Out The "Internet + Clothing Custom" Layout
It is learned that professional
Men's wear
High-end custom business platform - Yi Bang people formally settled in November 26th
Spring city Ji'nan
。
The opening of Ji'nan outlets also marks the leader of the clothing industry as the leading supplier of the clothing custom business. In Shandong, a garment manufacturing province in North China, the layout of the "Internet + clothing customization" market is officially launched.
Adhering to the idea of "high-end customization, within reach", since March 2015, ybong has opened 20 outlets across the whole country, covering the north, the upper, the broad, the deep and the provincial capitals and other tier cities. The dress consultant's free door-to-door volume service covers 146 cities in the country, with a total service of nearly 100 thousand users, and the rate of repeat purchase is as high as 30%.
Below, follow the world clothing shoes and hat net Xiaobian to find out the details.
Yi Bang dress consultant as model volume
There are many famous people in Ji'nan.
Ji'nan is the capital of Shandong, a cultural province. Custom made clothes became popular among gentlemen in Ji'nan as early as late Qing Dynasty.
The "jade Qipao shop" from the Tongzhi period in the Qing Dynasty and the custom-made old brand "Rui Xiang Xiang silk shop" in Ji'nan showed the deep history of Ji'nan's clothing custom market. At the same time, Shandong's garment manufacturing industry has a strong foundation. As a high-end custom business platform for men's clothing coming out of Hangzhou, how did it open the market in Ji'nan?
Internet thinking leads the market of clothing customization
It is understood that originated in the Internet City of Hangzhou, Yi Bang people from the market to develop process management, with a clear Internet thinking color.
Yi Bang people adopt the C2M mode of online marketing + door-to-door volume + industry 4 factory store instead of the traditional store operation mode, so that customers can experience the free door-to-door clothing consultant without leaving home. This is very novel for Ji'nan's clothing customization market, replacing the offline promotion with network marketing, reducing the promotion cost; the dress consultant free door-to-door volume, while providing professional.
Dress matching
And dress etiquette suggestions, not only the volume, but also the customer's image design consultant; the technical team independently developed ERP, APP and 3D intelligent volume engine, etc., so that customer order data and industrial 4 factories seamlessly butt, greatly reduce unnecessary intermediate links, achieve customization, accurate and fast.
Optimization of service process and upgrading of service capability
It is reported that in the clothes made by Yi Bang people, every customer will carry out one to one services from our professional advisors, including telephone booking, on-site measurement, fabric introduction, style selection, collocation proposal, after-sale return visit and a series of service links.
After the second quarter adjustment period, Yi Bang people set up call center to upload all after-sales service and call records to the backstage.
The improvement of call center has greatly improved the communication efficiency of all links.
The customized requirements of customers from all over the country, from the APP appointment to the volume list, and the selected fabrics from the factory, eventually become a decent garment on the body, and the whole process takes only 7 to 10 days.
Yi Bang exhibition hall
It is understood that in September 8th, Yi Bang announced that the A round of financing was successful and the amount of financing amounted to tens of millions of yuan.
With the injection of funds, the ybong will increase investment in the service system, user experience and information management, optimize the related processes, and make the ybon people become the preferred platform for "Internet + clothing customization" in China.
More interesting reports, please pay attention to the world clothing shoes and hats net.
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