The Future Trend Of The New Retail Era: The Apparel Industry Will Be The Next Breakthrough.

At the 2012 CCTV economic year awards ceremony, Ma told Wang Jianlin: "good news. The electricity supplier can't completely replace the retail industry. It also tells you a bad news. It will basically replace you!"

At the prize presentation site, he made a famous 100 million gamble with Ma Yun: if China's e-commerce accounts for less than 50% of the retail sales in 2022, he will lose to Wang Jianlin 1 hundred million, whereas Wang Jianlin will lose to Ma Yun 1 hundred million.

Since 4 years ago, Ma Yun and Wang Jianlin's billion dollar gamble, the controversy between electricity providers and traditional retail has never stopped.

But the 10 year gambling period is not over half yet. Ma Yun and Wang Jianlin have shook hands and said:

At this year's cloud habitat conference, it is announced that Alibaba will no longer mention the word "electricity supplier".

"And Wanda has quietly launched its own e-commerce platform, Fei fan net.

Then, what is the status quo of the electricity supplier and entity?

The impact of the electricity supplier on the entity is huge, especially in the traditional clothing industry.

4 years ago, the volume of online shopping pactions in China was 1 trillion and 310 billion yuan, accounting for only 6.2% of the total retail sales of social consumer goods.

However, 4 years later, in the first half of the year, China

The trading volume reached 10 trillion and 500 billion yuan, up by 37.6% compared with the same period last year.

The development of online retail sales has been growing at a high speed and has been growing faster than the total retail sales of consumer goods.

With the rapid development of the electricity supplier, the development of the corresponding entity retail enterprises is rather severe.

In the year of 2015, the tide of shop closing is continuing. Data show that in the first half of the year, there were 121 large retail enterprises in China.

The traditional clothing industry has been hit most, and 10 brands have closed more than 10000 stores.

Although there are many years of closing shop tide, but from 2015's situation, the number of thousands of closed shop is still staggering.

According to the public information, the data of 10 brands of clothing industry in 2015 were sorted out. They closed nearly 10000 stores in 2015.

Among them, Bosideng 5053, Lining in the first half of 1200, BELLE 167, Anta 40 to 140.

Metersbonwe, a former Chinese clothing magnate, issued a shocking report: in the first half of this year, the net loss reached 60 million 190 thousand and 800 yuan, the annual loss exceeded one hundred million yuan, and over 1500 stores were closed in 3 years.

In 2009 and 2010, Zhou Chengjian also made two trips to the mainland's richest garment industry.

Offline encounter closed shop tide, online growth slowed down

The new retail era has come, online and offline integration is the future trend.

Although the development of online retail sales has been growing at a high speed, it is difficult to reverse the trend of slow growth.

According to the statistics of National Bureau of statistics, in the first half of 2016, China's online retail sales increased by 28.2% over the same period last year, which has slowed down significantly compared to the 2015 growth rate for the whole year. This is the first time that the growth rate of online retail has dropped below thirty percentage points in the past five years.

Both online and offline are experiencing growth bottlenecks. Integration is the trend of the future. The new retail era has arrived.

Ma Yun said that the era of pure electricity will soon be over. In the next ten or twenty years, there is no such thing as e-commerce.

That is to say, the combination of online and offline and logistics must be combined to produce the real "new retail". The enterprises under the line must go to the line. The online businesses must go to the line, and combine the modern logistics with the online and offline businesses, so as to truly create new retail outlets.

The direction of new and old retail is changing, and the combination of online and offline is irresistible.

But at the present stage, no brand has been completely integrated. Nowadays, more and more retail giants are still wandering, entangled and puzzled, so as to see such a phenomenon: one side is the traditional offline retail outlets, and the other is e-commerce.

Many traditional retail businesses have been greatly affected by the electricity supplier or the Internet because they have not grasped the future technology and did not see the future. They only saw yesterday how to adapt to the new technology, how to cooperate with Internet Co, how to cooperate with modern logistics, and how to make good use of big data.

In the future, there is no pure electric business company, and there is no entity company under pure line.

Offline experience + online platform is the core of new retail, so the garment industry will be the next breakthrough.

Finally, the evaluation of a retail mode is good or not. There are two criteria: one is cost efficiency, the other is shopping experience.

Therefore, the emergence and growth of new retail formats are based on these two points. The good mode is to satisfy user experience and enterprise efficiency at the same time.

Therefore, the new retail game must be offline experience shop, online platform.

In this regard, the home appliance industry has done more mature, such as Suning and Gome.

The mobile phone industry is also moving towards new retail outlets. HUAWEI, millet and others have begun to craze under the offline layout.

Moreover, household appliances and mobile phones have basically achieved the same price.

Where is the next breakthrough for new retail industry?

More than ten years after the vigorous development of the electricity supplier, in fact, they have been making standard parts, producing products of the same standard on a large scale, and then putting them on the Internet for a low price and a large number of sales.

In 2015, clothing sold 650 billion online, but the vast majority were low priced and partial standard clothes.

Nowadays, under the background of consumption upgrading, a larger market is a personalized market, and consumption will be upgraded from standardized demand to personalized demand.

And the most suitable for personalized is the clothing industry, which is between individuation and standardization, and the service and experience in the process of clothing consumption are very important.

Therefore, the clothing industry will be a new outlet for future online and offline integration. However, the pformation of the new garment industry is by no means the pformation of product styles of many styles and categories. This is a pformation of temporary solutions. This is also why the fashion giants such as the United States and Lining are facing difficulties in pformation. The pformation of the new garment industry is the pformation of business ideas and business models, which is a radical change in the form of retail.

In the future, there will be such a pattern in the clothing industry. Online brand collection platform and offline layout experience shop can be used to try out brand clothing on the line with VR and other high-tech means.

Sales will no longer be the most important function of offline stores. The offline stores will provide more space for display and experience, so offline stores do not need intensive layout or even need to prepare many goods.

Offline experience, online purchase, and online and offline to achieve the same price.

How does the industry bigwigs look at new retail?

Ma Yun: under the line and entity will continue to integrate, and the purpose of integration is to improve efficiency, whether it is the electricity supplier, or offline chain stores, retailers, in essence, to improve efficiency, only improve efficiency, Chinese products will become better and better, Chinese people's shopping demand will be greatly released.

Alibaba group CEO Zhang Yong: using the Internet's thinking and technology to comprehensively reform and upgrade the total volume of about 30 trillion of the total retail sales of society, the consumer demand of Chinese consumers can be effectively satisfied, making the whole process of commodity production, circulation and service more efficient because of the wide use of Internet and big data.

Lei Jun, founder of Xiaomi Technology: I think whether it is the electricity supplier, or the chain store and retail store under the line, in essence, it is necessary to improve efficiency. Only by improving efficiency can Chinese products become better and better, and the purchasing demand of the Chinese people will be greatly released.

Zhu Wei, President of Lok language communication: there are actually three key words in new retail: smarter, more original and more fun.

All the people have entered the spiritual consumption from the traditional material consumption era. Many commodities are no longer necessary, but playing will become the common pursuit of all of us.

Haier group CMO, Ceng Qingli: we hope that businesses and users can truly integrate to create the best user experience.

For users, mass customization solutions can truly achieve zero distance between users and enterprises.

For enterprises, to achieve the new mode of interconnection factories, we should subvert the manufacturing system of the existing (household electrical appliances) industry.

Red collar Zhang Yun LAN: as a traditional enterprise, in the Internet era, the traditional bureaucratic structure is actually not in line with the direction of enterprise development.

And Internet thinking people often come out to make explosive products. Actually fashion fashion itself pursues individuality. How do you use several explosive products to dominate the whole world? In fact, fashion fashion itself pursues individuality. Before you spend one thousand yuan on buying a suit, it may not fit.

Now you can buy a set of clothes for one thousand yuan.

Because we do C2M is such an ecosystem, that is, consumers put forward personalized needs at the terminal, omit the intermediate channel directly butt the M terminal, and the factory pformed by SDE can turn from the bottom of the original smile curve to high-end manufacturing.

Plus our strategic goal is to help tens of thousands of small and medium-sized enterprises to upgrade and create a new industrial civilization by creating C2M business ecosystem.

Tiger: in December 21st, the famous clothing brand Tiger (02399) announced the establishment of a joint venture with Shenzhou collector and Li Bingqi, focusing on the development of online fashion platform, becoming the leader of the new retail concept.

At the forefront of new retail sales, the tiger has also become the beneficiary of new retail sales, and its stock price has soared 30% on the two day.

To sum up, the combination of online and offline is the trend of the times. The new retail era has arrived.

In the past, the impact of e-commerce on traditional industries will be negated. E-commerce and offline entity businesses should start from independence, conflict, to blend and merge. Through precision and experience oriented mode, we can understand consumers, satisfy and guide consumer demand, and have reached the cost escalation.

For retailers, it can also control production to achieve retail upgrading by forecasting consumption data.

Garment industry is a breakthrough and new outlet for new retail industry, so it is imperative to reform.

The decline of us, Lining, BELLE, Anta and other clothing giants wake-up us. This is not the fall of individual enterprises, but the collective fall of the entire traditional clothing industry.

The decline of these brands can not be solved only by closing stores. Scenes are inevitable for the clothing industry to cater for consumption. Clothing can not be separated from experience, physical brands need to be disseminating, and brand names need to be landing. Online and offline integrated scene consumption enables consumers to enjoy the Internet's "good quality and low price" at the same time, and can see and feel the products they want.

In the new retail era, the apparel industry is calling for the emergence of a new clothing giant.

At present, the entire apparel industry is fragmented under the online and offline conditions, and the traditional costume giant ship is turning around hard. The physical store has become a burden on online pformation. The brand of e-commerce has eaten up the Internet dividend, and the growth rate is slowing down year by year, and the trend is irreversible.

There is an era of playing, the new retail era of clothing industry, can not linger under the line, not superstitious online, need to thoroughly integrate online and offline, 1+1>2.

More interesting reports, please pay attention to the world clothing shoes and hats net.