Frog Prince Takes "Children'S Clothing Classics And Life Reappearance" As The Demand Point To Create The First Brand Of Chinese Children Sportswear And Leisure Wear.
"Frog Prince" brand is
Foshan City
Frog Prince Clothing Co., Ltd. was founded in 1992. It is located in Chancheng, Foshan, the core of Guangfo economic circle. It has many famous brands including office, production workshop, employees' living quarters and entertainment facilities, 38000 square meters of "Frog Prince Industrial Park" and "Frog Prince". It is a large international famous children's clothing enterprise with more than 2000 employees and product research and development, production and sales.
It was registered in mainland China in 1996.
The products are exported to over 30 countries and regions such as Russia, Singapore, Vietnam, India, the United States, South Korea and Japan.
International Children's wear brand
。
Designed by Deng Qingyun, the first top ten Designer (children's wear) designer in China, who enjoys the reputation of Chinese children's wear.
The brand of the Frog Prince extends to the famous fairy tale: a handsome prince turned into a frog by a wizard. Only when he falls in love with him can he turn back to the prince.
The Frog Prince did not give in to the wizard. Instead, he made a strong effort to make a beautiful princess really love herself and turn him into a prince through his own efforts. This story reveals that only love, perseverance and confidence, creativity and vitality can change the life and finally achieve success.
Therefore, since its entry into the market, the brand of "frog dress classic" and "life reappearance" have become the brand appeal points to create "China".
Sportswear for children
The first brand is aimed at clearly positioning the market in China's middle-income families.
Frog Prince Corporation has been making efforts to improve its brand value while participating in national events.
Frog Prince products have obvious advantages.
The new generation of products, changing the previous concept of "fruit Department", directly aims at children's skin structure and children's personal care needs, from the perspective of humanization and so on, gives more consideration to the complementarity between products and the subdivision of consumers' demands. The cartoon castle of Foshan children's frogs, the simple design, vividly depicts an imaginative fairy tale world.
In front of a window, the Frog Prince looked up to the sky. The small window seemed to follow the two different worlds, calling sincerely, boundless imagination, as if walking into another magical world.
Lovely image features convey a caring brand culture; sincere cartoon expression reveals the infinite curiosity and imagination of children's world; the composition of visual tension expresses the brand spirit of the flying group's commitment to the healthy growth of Chinese children; the children's cartoon handwritten fonts, with children's world's pleasures, pleasures, freedom and imagination, reflect the brand's quality and the belief in the pursuit of perfect products, and care for the responsibility and confidence of dreams.
The Frog Prince of Foshan children's clothing is full of vibrant colors, mainly in blue, with seven colors as auxiliary colors, symbolizing the colorful childhood, symbolizing wisdom and imagination, symbolizing the perfect integration of brand spirit and brand concept. In order to satisfy the aesthetic views of parents and target consumers, we combine health and imagination, unite graphics and bottle style, and humanize the texture and details.
The brand combines the dual psychological needs and motives of parents and children, extends the figurative cartoon, and expands the rich imagination space.
Re positioning products, re planning the brand, accurately convey the vivid, lively and high-grade image needs, successfully broke through the low-end cartoon products of traditional children's products.
More about the Frog Prince's wonderful report, please pay attention to the world clothing shoes and hats net.
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