Seeing The Trend And Trap Of 2016, Where Is The Opportunity For 2017?

By the end of the year, Internet start-ups will not be calm in the past 2016.

According to the world clothing and shoe net, the number of start-ups in the Internet industry in 2016 was 2677, down 77% compared to the same period last year. The number of Internet companies with investment was 5644, down 26% from the same period last year.

"China Mobile Internet market trend forecast" released by the 2016 Internet is summarized as ten key words: "sharp decline in the company, slow capital, weak exit", "comprehensive intervention in policies, two-way regulation of the market", "user pay consciousness to pluralism, from consumer material to consumer spirit".

The Internet market trend forecast also accurately summarized the "ice" and "fire" of Internet start-ups.

To make these macroscopical trends materialized, the author summed up the six key points of Internet entrepreneurship in 2016.

Seeing the trend and pitfalls of 2016, we will probably understand where the opportunities are in 2017.

Keywords 1: death O2O

On behalf of the company: drug to power, Bo Pai car, master's taste

In the summer of 2015, in the summer of 2015, the entrepreneurial street in Zhongguancun, where the author company was busy, was as busy as the market. The company from south to North sweeping yards was densely packed with fresh O2O, medicine O2O, car wash O2O, supermarket O2O...

As long as you think of it, someone has done it.

But even when O2O is in full swing, there are questions about whether the demand created by burning subsidies is genuine or false. For example, the supermarket O2O is placing orders on the relevant App, because the subsidy is actually lower than the amount purchased by the supermarket itself. Users will certainly use App to place the order, but the question is when there is no money to burn.

From the second half of 2015, the days of O2O gradually became difficult.

With the capital closing, the O2O enterprises, which have been relying on burning money, have not been promoted by real gold and silver, and are beginning to fall into the dilemma of "clever women can't make bricks without straw".

The O2O death list has reached a climax in the first half of this year. According to incomplete statistics, more than 30 O2O enterprises have gone bankrupt this year, involving many areas such as local life service, medical treatment, automobile pportation and so on. Even if they survive, they should tighten their belts for the winter.

In the second half of this year, there are few O2O start-ups active in the media.

People in the industry even said that 90% of China's O2O is open to question.

The main problems of O2O lie in two main aspects. On the one hand, most of the demand is pseudo demand, such as supermarket O2O, chefs O2O, and so on, and it does not subvert any industry and there is no sustainable business mode. On the other hand, O2O enterprises are more radical in the early stage of development, in order to fight for users to cram money, and even to give investors more beautiful data, they do not hesitate to make fraudulent practices, resulting in false prosperity of the industry.

Keywords two: live broadcast and net red

Representing company (personas): Ying Ke, Zanthoxylum bungeanum, and live broadcast.

In 2016, it was called the live year of live, and the value of the net red was also rising rapidly with the live fire.

AI media advisory data show that as of the end of September this year, China's online live platform number of more than 200, the increasingly mature network live market scale of about 9 billion yuan.

Although it has become the new "outlet" of the Internet, the problems still exist.

Like O2O, the live broadcasting industry is also in the stage of large-scale money burning.

The industry has long been circulating an account with a minimum rate of 800K. A video broadcast platform with millions of users online at the same time costs up to more than 30 million yuan per month.

In addition, the cost of head anchors is another big cost that the live broadcasting platform needs to bear.

For example, before the League of heroes, professional players, the commentator of the game commentary, if the signing fee of the wind is as high as 20 million yuan a year.

After the live broadcast, let's talk about net red.

Although net red is always closely related to live broadcast, the net red Papi sauce, the 2016 most influential, is not much related to live broadcast.

In March of this year, the Papi sauce that had just exploded won 12 million yuan of investment from the real fund and Luo's thinking, and its team valued 100 million yuan.

In April, the first advertisement of Papi sauce made a high price of 22 million yuan.

But six months later, Papi sauce has been hard to hide.

According to the Baidu index, the search volume of Papi sauce began to rise in February, reaching its peak in mid April (coincided with the time of tendering). After July, the search index plummeted, and the current search index was close to its previous explosion.

Prior to the Papi sauce high profile show of love, Luo Ji thinking also announced its breakup.

Although Papi sauce has become a hot topic in the net red economy, some analysts pointed out that it is difficult to produce Papi sauce in the future.

Keywords three: cold and hot VR

Representative company: Storm mirror

For the "VR will be the next draught" argument, whether it is hardware manufacturers or Internet practitioners are deeply convinced.

However, compared with the VR's "capital fever", which was launched in early 2016, the "draught" of VR is a cold wind blowing in the second half.

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Even the star companies in the VR industry haven't had a good time in the storm mirror.

In October of this year, the storm mirror began to lay off workers. Media reports said that the proportion of layoffs in the storm mirror reached 40%-50%, although the figure was not officially confirmed, but an internal staff member disclosed that "the 17 floor of the whole building is nearly half empty."

The experience of the storm mirror is a microcosm of the entire VR industry.

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The Research Report on film and television industry shows that from the beginning of 2015, the number of enterprises in the VR industry has broken from more than 200 to more than 1600.

According to the data of Qing Dynasty private placement, over the past year, there are not less than 145 investment cases involving VR industry in China, involving an amount of 4 billion 434 million yuan.

But the VR business team's dilemma is that many teams choose to make VR helmets, but the VR market is not fully open.

Most of the high-end VR devices are used in the commercial market, and most of the ordinary customers try to buy less than 100 yuan.

This dilemma also allows capital to take a wait-and-see attitude towards the industry, and the entrepreneurial team without financial support can only choose to pform or abandon.

According to insiders, 90% of VR start-ups are now closed.

Key words four: supervised network car

Representative company: Didi, Yi Dao, Shenzhou special car

This year's net car industry can be described with "fear".

The regulatory policy is from scratch, and the laughter and pain experienced by the practitioners of the Internet related car may be their own.

In July 27th, 7 ministries and commissions such as the Ministry of pport and the Ministry of industry and Commerce jointly issued the Interim Measures for the management of network booking taxi service. The new deal has been standardized from the aspects of the nature of the net car, the access conditions of the drivers involved in the network, the conditions and procedures for the pformation of private cars into the network.

Judging from the new policies of the 7 ministries, policy regulation seems to have little impact on the net.

However, the detailed rules of the network issued by the local authorities have made the industry face unprecedented challenges.

In particular, Beijing, Shanghai and other cities with large network size require local license plates and local household registration, and make clear stipulates on the displacement and wheelbase of vehicles. It is foreseeable that the number of net vehicles in these first tier cities will plummet after the pition period.

From the response of each network platform to Beijing Shanghai network about the detailed rules of the car, various families are actively responding to the changes and challenges brought by the new deal.

However, it is undeniable that the net car market has undergone tremendous changes compared with one or two years ago. Next year, the industry may usher in a new shuffling period.

Keywords five: knowledge realization

Representative company: answer, value, red bean Live

You can earn your income by moving your fingers and answering questions.

This year, the mode of knowledge realisation, represented by the answer of "shell" and "live", has become popular.

The rules of the game are very simple. The user introduces the field that he is good at, and sets the price of the pay question and answer, between 1 yuan and 500 yuan, and other users can pay to ask questions if they are interested. The answer must be voice, and the time limit is within 60 seconds.

If someone is interested in the answer to this question, they can pay 1 yuan to choose to eavesdrop, and the questioner and the respondent can get 0.5 yuan, that is, the questioner can make money.

Although there has been a 47 day suspension after the fire, it is undeniable that knowledge realisation has opened up a new business model for the Internet.

After answering the questions, the red bean Live, which is the main voice broadcast and knowledge sharing, has made the broadcast world more clear.

Whether Shi Hang, the playwright, answered more than 1000 questions in the sub reply, earning more than 50 thousand yuan, or micro-blog CEO goofy spent half an hour on the red bean Live to analyze micro-blog's earnings for thousands of yuan, and the realization of knowledge is essentially IP.

The author or anchor relies on his professional ability to attract a large number of fans into a huge traffic entrance.

If the users' paying habits can be cultivated in this way, should Internet practitioners be grateful for the answers?

Keywords six: shared bicycle

Representing the company: ofo, obeisance

The net car subsidy war ended, a few dollars or even free taxi from home to the welfare of the subway station has become the past form, the bicycle will "take advantage of it" and become a new "Darling" on the short journey.

At present, Beijing, Shanghai and other cities have been occupying the streets and lanes of the city. Ofo, general manager of the former Uber Shanghai, founded the Shanghai, and invested in ofo. The more and more beautiful bicycles are, the more practical they are, and the more favourable they are.

With the addition of new capital and entrepreneurial teams, the sharing of bicycle wars may start next year.

Zheng Chao, co-founder of the Silicon Valley network, points out that whether it is ofo or even other participants who are likely to appear, there are three major problems that need to be solved. One is the test of people's moral civilization under the mobile Internet scenario; the two is the comparison between sharing bicycles and self owned bicycles; what's more, the value sharing experience of the former is worth choosing; the three is true sharing false sharing, and it will continue in the field of sharing bicycles.

Although the road ahead is bumpy, but the demand is huge, the micro short distance travel market may need more play and input to cultivate user habits and innovative business models, thus playing an important role in the pformation of people's lifestyle.

In addition to the above six "focus" keywords, artificial intelligence (representing companies: Face++, go out to ask, cloud know sound), big data and cloud computing (representing companies: TalkingData, UCloud, seven Niu Yun), consumption upgrading (representing companies: NetEase koala, honey bud), technology finance (representing company: Zhong An insurance) four fields also experienced rapid development in 2016, confined to space, and no longer started to repeat.

One sentence summed up: 2016 of the Internet is wonderful, 2017 is worth looking forward to.

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