Will The Story Of LV And Supreme Fall In Love?

According to the world clothing shoes and hats net, there are rumors in the market.

Tycoon LVMH intends to buy street corner Supreme for $500 million, leaving LV in Paris.

Zhou issued a series of cooperation with Supreme for less than 20 days.

In addition, Supreme brand director Angelo Baque announced her resignation, making this rumor more confusing.

Some analysts pointed out that if the acquisition rumors are true, it will become the most shocking deal this year.

Supreme has developed rapidly into a global fashion brand from a small shop in the 1994 when it was on the rise of street style.

LV, who was born and sold, bought a young street tide card. Whatever he saw was the first step in the luxury industry.

However, according to BusinessofFashion's subsequent supplementary report, LVMH stakeholders say that news is just a groundless rumor.

LVMH and Supreme only cooperated with Paris fashion week, and there was no intention to purchase.

To tell you the truth, see

When I denied the rumor, I was relieved.

If the acquisition is completed, LVMH and Supreme almost end their love in nearly twenty years. That's boring. I also want to move on the bench to go to the theater.

After all, the two brands that are so concerned about it must still be able to wipe out a lot of sparks.

In the story of Chao brand and luxury brand, there is only a gap between them.

Even the straight men in the universe know that LV is a world-class luxury brand. It was born in France, and many products are handed down to the world. They have an extraordinary position in the luxury industry.

Supreme is currently popular with young people. It was born in the emigrant area and black area of lower New York in 1994. It started at the beginning of the design skateboard, and its most famous design often mocked the big eight cards in the way of "imitation".

In Supreme products, it can be said that there is basically no original creation. Most samples that are successfully sampled are either sampling culture or sampling patterns, and even the version of Supreme is a brand with strong American culture sampled in Dickies, Cahartt, Ralph and Lauren.

Whether from the origin, the quality of the brand, the age group of the audience, neither of them has much to do with it, to some extent, they even have some mutual dislike.

However, it is the two brands that are so different from each other that they love and hate each other for nearly twenty years.

Behind these twenty years is the rise of tide cards and the epitome of luxury weakness.

At first, both of them could not bear with each other. They really got married in 2000.

In those days, Supreme extended her hand to the classic Monogram pattern of LV, and launched her own version of SupremexLV skateboard and hat products.

As soon as it was put on sale, a lot of people were in front of us. When everyone thought it was a strong alliance between Supreme and LV, it was actually a spoof by Supreme for LV, not the two.

Soon, LV took Supreme to court and thought Supreme copied its creativity, forcing Supreme to recall and destroy hundreds of skateboards after two weeks of listing.

Supreme was famous for being "irony" and "imitation" brand. It was the first time that the brand was brought to court.

Since then, LV and Supreme are rather old and dead.

This is also a microcosm of the 2000 -2010 tide brand and the luxury brand "irreconcilable".

After 2010, the environment of the retail department store is changing.

Tide card has gradually established its position, no longer confined to the small circle of extreme culture, but rather the "uninhibited" attitude towards life, the culture of being independent and defiant of others has become the mainstream.

Many Hollywood stars began to wear these fashionable costumes. SSUR, the famous brand of famous paintings such as Chanel and other famous paintings such as Monalisa, was instantly promoted by GD in Korea.

At this time, the big players could not easily accuse these cards as they did ten years ago.

After all, these tide cards have become a climate, and become smarter. The way of taunting and spoof is more advanced. The Logo and patterns are slightly modified, and the odds of litigation are greatly reduced.

In addition, luxury brands have also found that tide brand spoof will bring a certain topic to the brand, which is not necessarily a bad thing.

During this period, news about LV's cooperation with Supreme continued to spread, but all of them were told by LV Gao Leng that there was no cooperation plan.

But as more and more people on the Instagram come to P to cooperate with each other, the relationship between the two people is beginning to ease.

Tide brands and luxury brands really broke the ice last year. Those who once had been abandoned by luxury circles like the tide cards of their shoes unexpectedly crossed the barriers set by the luxury industry one day, competing with luxury goods.

As a "visiting member", fashion trend VETEMENTS participated in the fashion week of May last year. It was famous for its VETEMENTS yellow sweater of DHL courier and the two pilot oversize jacket.

Luxury goods find that their audiences are getting younger and younger, and they are more and more fond of those personalities. In order to win over the new consumer groups, luxury brands have to reexamine the tide cards, put down their arrogant attitude, and study them seriously and humbly. Why the tide cards will be advancing rapidly in just a decade or more, and at the same time, lay down their personalities and consider cooperating with them.

This also contributed to the icebreaking of LV and Supreme. In the fashion week of Paris this year, both of them shook hands at the end of the year.

LV laid down her body and took the initiative to cooperate. Supreme also showed up and gave up the right to design and was directly responsible to LV.

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The accessories of the series are Supreme red as the main color. Besides the ready-made garments, the products range from key chain, mobile phone shell, skateboard, hat, scarf and handbag to a series of popular products.

Soon after the product was unveiled, LVxSupreme became popular in social networking.

In this marketing, LV has benefited greatly. By Supreme, LV has created a batch of products suitable for the millennial flavor, opened the door of the youth world, and won numerous attention and exposure.

Tide brand took more than ten years, suddenly burst red, what is the advantage behind?

Just like what the famous model HeidiKlum said, "Asinthe fashion industry, one day you are in, and the and," the so-called "geomancy" is believing that in the future, there will be many luxury brands who want to take the tide brand express to attract young people's attention.

Why in less than twenty years, the tide card like Supreme burst red, attracting more "rival" luxury brands to take the initiative?

First of all, we owe the social media and celebrity effect to street culture from the small crowd to the mainstream.

In 90s, street culture in the United States was also popular in small circles, including street dance, DJ, singing and painting, and graffiti.

As more and more young people pursue treason, they always like to go shopping with an anti commercial attitude. The idea of street culture is compatible with this demand.

With the rise of social media, street culture has entered more and more people's attention and maintained its influence.

On Twitter and Facebook, American hip hop stars such as Rihanna and KanyeWest can often see all kinds of tide cards and detonate social media.

The social media marketing of these red stars has increasingly influenced the trend of fashion.

Secondly, Chao card is especially good at making desires, and through various cooperation, self hype.

At the very beginning, fame began with big speculation and the heat of big cards.

When there is a certain popularity, began to cooperate with some sports brands to sell joint funds.

For example, Supreme can always launch a single product with some unexpected brands, attracting a large number of consumers.

In the US version of Vogue, Supreme is compared to Chanel in street brands.

Over the years, Supreme has always been like Chanel, making endless desires.

Supreme will cooperate with Vans, The North Face, Timberland, Levi's, Nike and so on every year.

Now there are some luxury brands that are exhausted. Instead, they need to rely on tide cards.

Tide card is also a good player to play hunger marketing and maintain a sense of mystery.

The number of Supreme products has been maintained at a stable figure, and it is no longer produced after sale.

On Taobao, there are many out of print products, the price has doubled several times.

And the Supreme shop is very demanding. It only opens in the big cities of the world, Losangeles, New York, Tokyo, Paris and London. Behind this is the restraint and abstinence of Supreme.

These tide cards perfectly blend the current street culture and rebellious trend, forming a phenomenal Street trend.

The unique way of operation and promotion has made these brands in a short span of 20 years from being disliked to become an important support for the fashion industry.

Many factors are worth learning from old and arrogant luxury goods.

I believe that the story of killing LV and Supreme will continue. I am looking forward to how the story will be written in the next twenty years.

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