Famous Domestic Enterprises Are Actively Investing In The Development Of Intelligent Shoes.

Compared with the situation in 2015 (the smart Footwear Industry Research Report) in 2015, the enterprises involved in the field of smart shoes have increased significantly. According to incomplete statistics, more than 50 enterprises in China already have or are about to launch their own smart shoes products. The famous sports brands in China, such as XTEP, Anta and 361 degrees, have launched their own smart running shoes to compete with Lining.

The competition for smart children's shoes market is equally fierce. In addition to the original Alice magic orange, double Chi and cloud, many enterprises such as Tencent, Andouble star, Baba and so on will also launch an impact on the market of smart children's shoes.

After the rapid development in 2015, more and more well-known domestic enterprises, such as Tencent, Lenovo and so on, have invested in the development of intelligent shoes, and most of them have launched their own products.

In addition to these new entrants, there are also some "old brand" smart shoes, such as Shuang Chi and so on, have also launched their own new products.

The market for smart shoes presents a contention of a hundred schools of thought.

But with joy and worry, clouds and cloth shoes, which originally focused on children's smart shoes, and some other smart shoe companies gradually fade out of the smart shoe market.

This report will analyze and interpret the domestic smart footwear industry according to the research and investigation of the smart footwear industry in 2016.

This year's smart shoe market is much more exciting than in previous years. Here are some of the major events in this year's smart shoe industry.

In January, TSE QQ and Lining, Daphne and ABC Kids jointly released QQ IOT children's intelligent positioning shoes.

In February, Samsung displayed IOFIT smart sneakers on MWC 2016.

In June, Lenovo released an intelligent running shoe designed and made with the famous brand Vibram of Italy at the Tech World conference.

And Foxconn to launch smart running shoes.

German industrial design red dot award, China intelligent shoes for the first time won the "Best of the Best" award.

361 degrees announced that Ning Zetao exclusively creates intelligent running shoes.

In August, the smart running shoes, designed for the global popularity of Pok mon Go, were released.

In October, Shuang Chi exhibited two new products including dozens of smart shoes, including "smart football shoes" and "smart pressure shoe insole" at the Putian footwear Summit Forum.

Nike released Air Mag smart shoes as the prototype of the movie "back to the future 2" smart shoes.

In November, Tian Chong fashion launched smart women's shoes.

In December, Andrew released three smart running shoes.

Nike releases Nike HyperAdapt 1, which can automatically tie shoelaces.

The sales channels of smart shoes are still concentrated in the four channels, namely, the official website, the official flagship store, the authorized agent and the public chips. Among them, the official flagship store and the public chip are still the two largest channels, accounting for more than 80% of the total channel sales.

From Taobao, Tmall, Jingdong, Suning, Taobao public chips, Jingdong public chips, Suning crowd and other open data, the most popular smart shoe in the market is smart running shoes, and sales in 2016 have exceeded 100 million yuan.

Lining's total sales volume of intelligent running shoes has broken through 700 thousand pairs at the end of April this year. Anta intelligent running shoes have sold thousands of pairs in half a year, especially when compared to 2015's "double eleven". In 2016, the "double eleven" sales of intelligent running shoes exceeded 10000 pairs.

Against this background, the sales of smart children's shoes and smart maternity shoes are very few, and the annual sales volume is less than 1000 pairs.

Although the number of companies involved in the field of smart shoes has increased considerably in comparison with last year, there has not been a major breakthrough in the function of smart shoes. As shown in the table, the main function of smart shoes in the market is still the pace and positioning. Although Lining introduced a new series of intelligent running shoes this year, it has no difference in function compared with last year. Even the main function of intelligent maternity shoes with physical health as its theme is still motion detection, that is, step by step.

It is worth mentioning that, although the market is still on the market shoes and positioning shoes "home", but also some enterprises have begun to research and develop new functions of smart shoes, Lenovo announced that the intelligent running shoes will have the function of health monitoring and hand travel control, and its body heavy body fat smart shoes can also carry out health monitoring. This year, the double Chi exhibited various smart shoes products including body sense game shoes, intelligent football shoes, VR smart shoes.

However, before these new smart shoes come into the market, it is not yet known whether they can really perform the function of publicity.

This year, domestic smart chip shipments have increased substantially compared with the past.

According to statistics, the total volume of domestic smart shoe chips is around 4 million 500 thousand this year.

At present, the main manufacturers of smart shoe chips in China are Hua Mei, QQ and Foxconn.

Among them, Hua Mei shipped the largest volume, about 1 million 500 thousand.

QQ's shipments are around 800 thousand, and Foxconn's shipments are around 500 thousand, while one of the main manufacturers of smart shoe chips is now looking for technology to switch from the supply of smart shoe chips to other areas. This year's shipments are only 20 thousand.

According to the current situation, it is expected that in 2017, domestic smart shoes

The shipment will reach 6 million.

In 2016, the situation of Internet Co was still poor. It continued the collapse of last year. According to statistics, up to November this year, as many as thousands of Internet Co have declared bankruptcy and bankruptcy.

Many Internet Co in China have begun to turn to intelligent hardware in search of a way out. As consumers' enthusiasm for intelligent hardware gradually subsided, smart shoes have become a new goal.

In addition to the Tencent, millet, Lenovo and so on, there are more than 10 Internet companies joining the R & D ranks of smart shoes and related accessories.

However, because of its lack of expertise, Internet Co simply relies on its own power to get its own living space in the smart shoe market. In 2015, some of the more intelligent shoe companies, such as cloud, cloth, and little love, were quietly gone this year. Some smart shoe companies, such as min fox, which were still active in early 2016, had their smart running shoes under the Jingdong mall.

At the same time, shoes manufacturers and brand players with shoes manufacturing background have begun to set foot in the field of intelligent shoes under the background of the 4 industry and the "China made 2025". Apart from the sports brands mentioned above, many famous brands such as "noble bird", "Tian Chong fashion" and other famous brands have begun to test the water smart shoes industry.

As a result, the big scheme business with strong technical strength and the cooperation of shoes enterprises with abundant resources have become the mainstream of the current intelligent shoe industry.

The technical support is provided by the scheme providers, and the brand manufacturers are made to manufacture them.

As mentioned earlier, the cooperation between branding Lining and program merchant is this mode. Others include cooperation between Anta and Foxconn, cooperation between QQ and Daphne, Lining and ABC Kids, cooperation with Baidu 361, XTEP and Gudong cooperation, etc.

For small and medium-sized brands and program providers, more cooperation is achieved through the help of public service platforms, such as the dual smart shoe industry public service platform, relying on its own rich industry resources and the footwear industry intelligent manufacturing industry base jointly built with the red collar group to help small and medium-sized brands and programs to complete docking.

Because we can not feel the sense of technology, more and more consumers are beginning to think that smart shoes, like many other intelligent wearable devices in many markets, are more gimmicks for businesses to hype.

According to the survey, 72% of consumers say that buying smart shoes with the attitude of tasting is not really necessary, while less than 10% of consumers say that the function of smart shoes is helpful to them.

At present, most of the intelligent shoes on the market stay in the "intelligent concept", and there are various problems in the products, such as the duration of life, the matching of intelligent hardware and shoemaking, comfort and appearance.

What consumers expect is not only the basic elements of footwear, such as comfort, beauty and fashion, but also the ability to take steps, positioning, health, entertainment, and even more abundant and powerful ancillary functions.

The future smart shoes will pay more attention to the two aspects of functional practicality and appearance design.

In terms of function, simple positioning and step counting are difficult to meet the needs of consumers. According to statistics, at this stage, consumers hope that the functions of smart wearable devices are mainly two aspects of health and sports. In terms of health, the current sports vest has been able to monitor heart rate changes, endurance, fatigue load and other physical health related data. In the future, these functions implanted in smart shoes are not impossible, and the intelligent physical therapy shoes with massage and physiotherapy functions are successfully completed in the Jingdong.

Sports, according to the double speed

The concept of intelligent football shoes displayed by the industry public service platform at the Putian footwear Summit Forum shows that at present, intelligent football shoes have been able to record movement trajectory, moving distance, pace and stride rate, sprint times, and mobile distance at high intensity level.

In the aspect of appearance design, when the consumer's enthusiasm for smart shoes gradually subsided, the appearance and comfort of the smart shoes became the main concern when purchasing. Therefore, it is particularly important to let the shoes play their proper functions without affecting the beauty and comfort of the shoes. The pair of children's smart shoes won the award of the red dot award "Best of the Best" this year by virtue of the beautiful shape.

In general, 2016 the domestic smart shoe industry is gradually maturing. Smart shoes have become a force that can not be ignored in intelligent wearable devices. It has great help to enhance the added value of products. The early layout of enterprises in the field of intelligent shoes is conducive to enhancing the competitiveness of enterprises.

As more and more enterprises join the smart shoes industry and more and more smart shoes with different functions are launched, the smart shoe industry will have further development in 2017.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.