The Demand For Promotional Items In East China Market Is The Highest In The Country. 2017 Shanghai Gift Show Offers You Thousands Of Innovative Promotional Items.

Promotional products have great potential, and independent innovation wins the market.

The fierce competition in the traditional business environment promotes the promotion of promotional products as an important part of advertising public relations campaigns. The industry believes that the use of promotional products to achieve sales is a conventional means. It should complement the main products, add flowers to the market rather than gild the lily, and play a customized advantage to become a window for brand communication.

Therefore, promotions must be constantly improved in terms of innovation and function.

Generally speaking, most of the buyers of promotional products are strong foreign enterprises or large and medium-sized well-known brand enterprises. They hope to choose promotional products matching their brands, and have high requirements for suppliers and brand quality of promotional products.

It is the Flagship Exhibition of gifts, promotional items and household goods in East China. It provides an efficient platform for gift suppliers and buyers to lock gifts market in East China.

Are you still worried about choosing what promotional products to send? Don't worry. Welfare is coming to Shanghai gift show, China's largest promotional product purchase platform.

Shanghai, the Oriental Pearl of the world, is the largest economic, cultural and financial center in China. It is also an internationally famous fashion capital. It has an extremely important position in China's economic development. The successful convening of the 2010 year World Expo and the establishment of the free trade pilot area in 2013 have brought Shanghai's economy, culture and technology to a higher level.

Under the environment of joint development of Shanghai international financial center and Shanghai free trade pilot area, the Yangtze River Delta region centered on Shanghai is the central development area of China's economy. The gift market in this area contains enormous business opportunities and limitless development prospects.

The Yangtze River Delta is China's fastest growing economy with the largest economic volume and the most potential development area. China's largest economic zone, an important international gateway in the Asia Pacific region and an important global advanced manufacturing base, has gathered nearly 100 industrial parks with an industrial output value of more than 10 billion yuan in the Yangtze River Delta economic circle. Nearly more than 400 of the world's top 500 enterprises have settled here, and the total value of utilizing foreign capital exceeds US $150 billion, of which more than 200 are invested in Shanghai and 81 are invested in Suzhou.

The Yangtze River Delta includes Shanghai, Jiangsu and Zhejiang. The Yangtze River Delta economic circle is the largest economic circle in the country. Its total economic volume is equivalent to 20% of GDP in the whole country, and the annual growth rate is far higher than the national average level.

Look at trends, find new products, find business opportunities, and meet business people.

Welcome to the 2017 fifteenth Shanghai international gifts, gifts and Houseware Fair (Shanghai Gift Show), Shanghai gift show.

We should integrate the superior resources and dig the market demand, and successfully create the most professional, authoritative and most valuable gift exhibition in East China.

2017 the Shanghai gift show will bring together suppliers and manufacturers of gifts, promotional items, conference gifts, welfare and business gifts, handicrafts, household goods, etc., to provide nearly 60000 professional viewers and buyers from the eastern provinces of China from gift companies, wholesalers and retailers to provide a platform for viewing samples and discussing cooperation.

The exhibition will provide wholesalers, distributors, traditional retailers, network distributors and business customers from all walks of life in Jiangsu, Zhejiang, Shanghai and surrounding areas to provide products and brands from all over the country, and overseas, and through the market. It will effectively help buyers catch the trend of the trend, draw inspiration, plan the product line, search for excellent brands, creative designs, strength factories and high-quality suppliers, and establish contacts, develop cooperation and customize procurement.

A gift, a fulcrum, and a promotional gift to help you make a big market.

A sales promotion gift with expressive or persuasive power can fully and accurately display the brand idea of an enterprise. Besides, promotional gifts in the market also need to be recognized by target consumers and favored by potential consumers. It is best to be novel and extraordinary, and has strong consistency with the overall promotion of enterprises.

In short, an innovative marketing promotional gift can show new culture and open new business opportunities at any time. Xiaobian recommends the following four classic marketing promotional gift schemes, hoping to play a certain reference role for you to start the market in an all-round way.

[grasp five characteristics, do advertising promotion gift planning]

Promotion plan (hereinafter referred to as advertising gift planning) plays an active role in accelerating commodity circulation, disseminating information, guiding consumption and promoting enterprise competition.

It is an activity that the advertising and gift management units are entrusted by advertisers to carry out the overall planning and planning for the promotional strategies and Strategies of advertising gifts.

Generally speaking, corporate advertising gift planning has the following characteristics.

Goal oriented

When advertising gifts are planned, we should first make clear what the purpose of promotional activities should be.

Is it aimed at expanding influence, increasing popularity, creating famous brand enterprises, pursuing social benefits? Or in order to cooperate with marketing strategy, seize market or promote product sales and pursue economic benefits?

Systematicness

Advertising gift planning is the planning for the promotion of advertising gifts. Therefore, a systematic advertising gift planning is an organic system consisting of several interrelated and interacting elements.

Advertising gift planning is a plan for the promotion of advertising gifts. It is a step by step, focused and phased approach.

Creativity

Advertising gift planning activity is a creative thinking activity. A successful advertising gift planning is based on the creative ability and creative imagination of the planners.

Creativity is the key and guarantee of advertising gift planning.

Flexibility

Flexibility refers to the flexibility of tactical planning.

If the strategic planning of advertising gift planning must have relative stability and unity, then the tactical planning is exactly the opposite. Advertising gift promotion tactics must have very strong adaptability and flexibility.

[proficient in 3R principles of promotional gifts to make sales more powerful]

Promotional gifts can usually be classified into four categories.

Advertising products: advertising products are complimentary, mostly for key chain, pen, desk calendar, calendars, T-shirts and so on, which contain advertisers' names, trademarks, addresses and telephone numbers.

Commercial gifts: commercial gifts are usually more valuable than advertising products. The purpose of the gift is to develop and maintain friendly relations with important customers.

Most of these gifts are engraved with the names of the recipient.

Commemorative prizes: Commemorative prizes are used to commemorate the recipients' contributions, experiences or business activities. Most of them are clocks, paper, trophies or medals with the names of the recipients.

Commemorative prizes are also commonly used in public relations activities inside enterprises.

Some large companies usually give employees five or ten years of service medals.

(4) concession: preference goods are often given free or sold at low prices to customers who have purchased or expressed willingness to buy certain products.

Unlike the general practice, customers who receive preferential products do not undertake the obligation to purchase such products.

The first "R" is Relevance. The promotional items and terms used must be closely related to the promotion of products or services.

The second "R" is repeatability (Repetition). Only by allowing consumers to see the promotional items and the advertising words frequently, can the impression be deepened.

Therefore, when choosing promotional items, we should take into account how consumers will use them.

The higher the frequency of use or contact, the greater the effect of "Repetition".

The third "R" is a sense of benefit (Reward). Customers always feel that it is a reward because of promotional items or free or low-priced sales.

But if you can choose the most suitable items for the customers' characteristics, the sense of profit may be strengthened.

In short, promotional items have become an important part of today's advertising public relations campaign.

For business owners, the problem is not only whether they are adopted, but also how to choose promotional products to achieve the effect of "getting twice the result with half the effort".

A gift that can lift consumers' appetite is a good gift.

Even if the consumer market is sluggish, enterprises should also reduce advertising and promotional capital.

Obviously, the era of throwing money is over, and advertising and promotion are more rational. How can we grasp the promotion of gifts as an important part of promotion? Generally speaking, promotional gifts can be divided into two categories: one is to induce customers to repeat purchases, the other is to cater to customers' habit of greedy and petty cheap to stimulate their buying impulse.

[selection of points gifts for promotion 5 win rule]

A successful integral marketing activity = attractive gift points + perfect and meticulous service + customer's active participation + customer's good feeling.

That is to say, in any of these four, either side will drop the chain, which will make it difficult to say that the integral marketing campaign is successful.

Among them, whether the choice of integral gift is reasonable or not determines the success rate of one integral activity.

So what elements should we pay attention to when choosing integral gifts?

1. enhance gift differentiation.

"Integral fatigue" is manifested by consumers' "fatigue of integral gifts" to some extent.

Taking credit card score as an example, the bank's credit card's integral feedback cost ratio is the same, so the selectivity in the same integral stall is basically the same.

Because of the control of purchase cost, it is impossible for banks to choose gift types without restriction. This generally leads to the high similarity of gifts.

The main choice of gifts ranges from 8 broad categories: fancy mileage, colorful coupons, practical home, home digital, sports outdoor, fashion boutique, children's fun and personality era.

2. the suitability of gift exchange threshold setting.

With the implementation of the "integral long term effective" policy and the improvement of "credit card efficiency", the credit card ability and courtesy habits of the middle and low level cardholders have been different from those of the past.

Apart from the increase in credit card fees, they are no longer eager to cash in their points and are more accustomed to accumulating points.

In addition, the distribution of gifts has the cost of distribution, the traditional 5000 points of the gift distribution costs and gift purchase costs are basically 1:1, which is obviously unreasonable.

If we say that in the past few years, the bank set up the participation threshold for 5000 points in order to cultivate the cardholder's habit of using cards. With the gradual maturity of the habit of using cards, banks should upgrade the original "5000 points" to "2~3 million points" in the setting of integral gift exchange threshold.

In the design of integral integral gear, we can refer to the current integral distribution data of the credit card (the corresponding number and corresponding product fraction), and then design the reasonable distribution of the integral position of the whole activity according to the activity participation rate in previous years.

3. the material of gift should be easy to pport, so as to reduce the loss of logistics.

When choosing gift points, banks value the individuality, attractiveness and purchase price of gifts. They often neglect the influence of the gift materials on pport safety, and then lose seriously in the pportation process. They increase the distribution cost and reduce customer satisfaction.

Such as "fragile vases, porcelain, and changeable metal cookers" and so on.

4. consider the weight of the gift and control the pportation cost.

When choosing the integral gift, operators often tend to ignore the weight of the gift itself, and choose some gifts which are heavier in weight and difficult to distribute or distribute, which increases the difficulty of delivery and the cost of distribution.

Such as "folding bicycles, refrigerators, color TV products".

5. stability of gift supply.

From the beginning of the purchase selection to the end of the activity, the integration ceremony should be selected for some products that are faster and faster. Because such products are not yet over, the manufacturers will not produce the product. They will eventually be dissatisfied with the cardholders because of the shortage.

Therefore, when choosing gifts, we should give full consideration to the stability of product supply, and make measures such as limitation, time limit, and replacement of product models at the same price.

[do a good job of sales promotion innovation, start market competition.]

Promotional products and giveaways play an important role in corporate propaganda. From the budgetary estimates of annual publicity of major enterprises, we can see that most enterprises have less than one million promotional items, and more than ten million. In such a material with huge budget expenditure, they have not received the attention of the vast majority of promotional products manufacturers.

If you want to really occupy the entire promotional gift market, you must first grasp the above several innovative strategies, so as to have the ultimate competitiveness, so as to achieve the full battle of the promotion market.

What are you waiting for? Come and sign up!

The East China gift shopping gala will also continue the characteristics of the past exhibitions. Through the form of group buyers and invited buyers, the buyers of gift companies, government purchasers, various government purchasers, electrical appliances city, large supermarkets, and domestic and foreign business groups will be invited to purchase and order at the scene. At the same time, buses will shuttle to Shanghai, Zhejiang and Jiangsu to provide free pick-up service for the buyers.

2017 Shanghai gift show is the best choice for you to purchase gifts, customize personalized gifts and appreciate the new style of gifts.

Shanghai gift exhibition, please consult.

Mr. Jiang Tao (Mr.Jiang)

Mobile phone: 13681869879 (and WeChat)

If you still feel that you have not chosen a satisfactory gift, don't worry.

On the 8-10 th of June 2017, the 2017 fifteenth Shanghai international gifts, gifts and household goods exhibition (Shanghai Gift Show) will meet with you in Shanghai World Trade mall.

The top gifts and household products in China are the hot season for purchasing gold in spring this year. It has many varieties, high quality and high performance price ratio. It will provide you with rich choices and look forward to your coming.

Immediately landing the official website, pre registration visits, there will be good gifts at the scene!

Keep abreast of the latest exhibition information, industry information, first exhibition, and exhibitors take the lead.

Detailed site activity schedule and introduction, easy to arrange your viewing tour.

WeChat pre registration exclusive scan code approach, brand new experience, efficient and convenient, participate in sweepstakes gift giving activities

More interesting reports, please pay attention to the world clothing shoes and hats net.