How Does Z Generation Attract The 95 Group?

According to the world clothing and shoe net, the Z generation (born after 1995) is the largest age group in the United States, accounting for 25.9% of the total population, contributing 44 billion dollars to the US economy.

By 2020, the Z generation will account for 1/3 of the American population. If retailers want to win this crowd, they can not fail to understand their behavior and preferences.

Bamboo Rose, a product lifecycle management company, collaborate with 150 thousand retailers in the industry to explore the latest developments.

Trends and products, help

Conduct early product development with retailers.

CEO Sue Welch of the company said retailers and brands need to confirm whether their products have some core characteristics before launching new products.

Sue Welch believes that the characteristics of Z generation consumers are similar to those of the millennial generation (born after 1980), but appear more extreme.

The 13-21 generation Z generation grew up with the Internet and was well versed in electronic products.

What they want will be available immediately through the Internet.

Z generation can't stand useless things, and their attention span is very short, so retailers can hardly establish contact with them.

But if you do the following things, it will not be difficult to attract their attention.

Z generation is not only proficient in the Internet, but also better than other age groups in identifying false marketing solutions.

They know what the individual really wants and do not waste time on products that are not interested.

No matter how great advertising is, if Z generation is not interested in the product itself, they will not see it.

A survey by advertising and branding agencies Kantar Millward Brown showed that Z generation had the lowest tolerance to online advertising, while only 27% of participants showed that they could accept mobile advertising videos, while 43% said they would skip advertisements such as YouTube and Vimeo.

In order to win consumers, retailers should be as knowledgeable as their Z generation customers and make full use of all human resources in the way of social networking - suppliers.

Manufacturers and agents mobilize the wisdom of the industry and create products that Z generation can hardly refuse.

Advertisements must show the value of products to keep customers' attention.

The Z generation cares about "I want it right away".

They grew up with mobile phones, iPad, App and social networking, and quickly searched, looked, evaluated and consumed through smart phones. The whole shopping process was very short.

To meet the Z generation, retailers not only need to provide high quality products, but also provide a simple and fast way to buy, and distribute to the force, so that customers do not have any opportunity to complain.

To achieve this, retailers should speed up product development process and intensify cooperation with suppliers.

Knowing the products that Z generation wants, suppliers can help select the right materials to make products available faster.

The Z generation has strong access to information, and they acquire information through various channels.

Z generation will actively explore brands and products in social media, and buy products around the world through various channels.

On consumption, friends' opinions are more influential than stars.

HRC Retail Advisory, an American consulting firm, surveyed 3100 young people from Z and their parents in the United States and Canada. It found that 62% of the Z generation believed that friends could affect their purchase decisions most, and that the proportion of players affected could be 14%, and that the bloggers and video bloggers could affect 13% of the purchase decisions. Celebrities and singers could only affect 6% and 7% people.

Z generation's favorite social media is YouTube, which is significantly different from the millennial favorite Facebook.

Retailers can learn the information search ability of Z generation, contact their partners in the background, make use of their expertise, and get information and marketing on social platforms.

Only in this way can they understand the needs and expectations of the Z generation and effectively cater for the needs of this group.

Just as consumers use Internet technology and digital media to buy things, retailers should use network technology and digital media to enhance their operation experience.

In addition to the above points, Sue Welch adds that most Z generations use mobile phones to shop more than computers.

So retailers should give priority to mobile terminals.

In order to establish and maintain the loyalty of Z generation customers, the ultimate goal is only high quality, low price and fashionable products.

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