Semir Will Add New Shopping Center Stores Based On Public Development

Zhejiang

Apparel Limited by Share Ltd (hereinafter referred to as "Semir apparel") ushered in the golden period of rapid development of its business.

The industry believes that, after long-term development, the public

The market brand layout and channel penetration have been perfected, and the industry has entered the stage of stock competition. Semir apparel is based on the mass consumption field, including the adult casual wear Semir.

"Balbala" as the representative of multi brand clusters, various businesses are in a period of rapid growth.

According to the world clothing and shoe net, as a leading local clothing enterprise, the rapid development of Semir apparel has been widely concerned by institutional investors in the capital market.

According to statistics, as of the 52 weeks ending February 22, 2017, Semir clothing has received more than 30 institutional investors' research. The intensity of the visit is only behind the clothing brand "tidal front" parent company in the Shanghai and Shenzhen two cities.

According to the world clothing and shoe net, Semir apparel has revealed that in the process of adjusting the domestic leisure apparel industry, the company has been in the opposite direction, and its comprehensive competitiveness has been continuously improved.

In recent years, Semir apparel has provided a strong guarantee for long-term growth in the following performance through supply chain integration (procurement to large suppliers), commodity pformation (gradual decline to shorter cycle products), and organizational restructuring.

Semir apparel said that by reducing the futures ratio and raising the spot ratio, the company can meet the increasing demand of the younger consumer groups, and improve the product pertinence and speed up product turnover through the terminal high-frequency feedback.

As far as children's clothing business is concerned, it will also rely on multiple brands to further enhance the market share.

The two major brand new channels will continue to shift to the shopping center, enhance and enhance the competitiveness of the main consumer channels through product strength and scale effect.

The Barbara terminal store has recently been highly concerned by various institutional investors. It is understood that the Semir stores in Jiangqiao Wanda Plaza have an area of 1256 square meters, the spring and autumn season has 1100 SKU, and the goods are newly added to the 16 quarter (every two weeks). It is expected that in 2018, it will reach the 24 quarter, increasing the online cooperative design products, and the futures spot ratio is 70:30. At present, the overall sales rate is 80%-90%; while the balbala Jiangqiao shop is Shanghai first level service provider, the store area reaches 198 square meters, and the futures spot goods account for 70:30. According to the world clothing shoes and hats net, Semir and Semir Wanda Plaza, Jiading District, Shanghai.

Semir apparel executives revealed that the core work in 2017 was mode conversion. First, in the supply chain, the long single to short form reform, the product design cycle changed from the original 8-10 months to 2 months, increased the spot ratio, and gradually changed to the 50% spot +50% futures mode (the main part of the foundation is the futures mode, and the fashion model adopts the spot mode).

The adjustment of business mode will reduce the proportion of orders and speed up the turnover of goods, which will help to better satisfy the fashion demand of consumers. Secondly, in terms of channels, the relationship between Semir clothing and agents will gradually shift to the direct mode of operation. Meanwhile, the offline consumption is being standardized. In the future, the format of shopping centers will be formed. In order to conform to the trend of development and increase the spot proportion, the problem of insufficient product strength can be effectively solved, and the competitiveness of products will be enhanced. In 2017, Semir brand will pay more attention to the expansion of shopping center channels. At present, it has reached 200 or so, and in 2017, it plans to set up 60 standard shopping mall stores.

Shi Hongmei, an Orient Securities analyst, said Semir clothing's huge traffic advantages in the apparel Internet industry deserve attention.

The sustained and rapid growth of the electricity supplier business has accumulated huge low-cost traffic advantages for the company in the field of apparel Internet business.

In addition, Semir's current apparel net cash is abundant, the company's future investment direction will be more pragmatic and more targeted. It is estimated that relying on the company's nearly 4 billion yuan of book funds, there will still be more room for extension and merger in the future.

Shi Hongmei believes that in the next 3 years, the rapid growth of Semir apparel online sales and the fast growth of children's clothing will drive the company's performance to maintain a relatively fast growth rate. While the strong brand of the popular brands will also promote the market share of Semir's two major business segments, it will continue to improve.

More interesting reports, please pay attention to the world clothing shoes and hats net.