CHIC Men'S Clothing: Customization Is One Of The Ways For Men'S Clothing Enterprises To Pform.

Homegrown men's leading listed company, red bean industrial Limited by Share Ltd

"Issued a notice of continued suspension: the sale of real estate business, to create men's wear plate.

According to the adjustment, the proportion of red bean men's wear plate will be bigger and bigger.

"This is mainly due to red beans are very optimistic about the main garment industry, in the future to make it bigger and stronger, committed to building a large pattern of men's wear.

This is the development plan of the red bean, and also meets the requirements of the SFC.

Zhou Hongjiang, chairman of Hong Kong Industrial Corporation, told reporters.

There is no doubt that in the men's clothing area, red beans need a big future.

Throughout 2016, affected by the overall economic downturn and the upgrading of consumption, the men's clothing industry has been experiencing a severe test in a depressed market.

Revenue slump, takeover bankruptcy, inventory backlog, capital diversification......

But the pformation of enterprises is also accelerating. There are also many new models and new paths such as red collar, news bird, Hai Lan home and so on.

As Chen Dapeng, vice president of China Textile Industry Federation and executive vice president of China Apparel Association, said recently: in 2016, the whole industry started a good start with the high spirit of "13th Five-Year" for the construction of a strong garment country, and the spirit and attitude of pragmatic adjustment and steadfast innovation of Chinese clothing people left a deep mark on 2016.

That is one of the ways for men's clothing enterprises to pform.

For personalized customization, Nike CEO Mark Parker once said: "in the next 10 years, the most likely industry innovation will be personalized products.

Not only do you make changes and innovations in terms of function and aesthetics, but also include new ways of production that we can't do today.

This statement is also deeply recognized by men's clothing enterprises.

The 22 year old red collar has come out of a new realm in the field of customization.

Recently, the red collar Group officially changed its name to Cotte.

According to Zhang Daili, chairman of the red collar company, "cool" represents the current era. "Special" represents innovation and innovation, with cool as a custom platform and clothing brand logo, which shows the determination of red collar's continuous innovation and renamed it.

In fact, the red collar customization has been going on for 14 years. Since 2003, the red collar has sounded the war drum from the garment production to the personalized customization pformation.

During this period, it experienced many subversive Subversion: pformation from mass manufacturing to mass customization and output of traditional products to output of platforms and ideas.

Today's results are also gratifying: in the global background of the clothing industry generally entering the cold winter, red collar in 2012 to 2016, the output value of enterprises has increased by more than 100% for five consecutive years, and the profit rate has reached more than 25%.

Most of the people's impression is that they are traditional.

Enterprise.

But when you walk into its private custom workshop and see the human-machine collaborative production mode based on big data, you will see another good news bird.

Here, online orders from all over the country will be decomposed into several processes by one system.

Take a custom suit, for example, when customers enter the website or WeChat public address, you can get your favorite online DIY online.

Subsequently, the system will be measured according to geographical distribution and measured by customers within 72 hours of local or nearby stores.

When the order is sent to the factory, the system will automatically be decomposed into 398 production processes. Meanwhile, according to the classification of proficiency and job freedom, the most suitable workers will be matched in the database, and the production instructions will be sent to the PAD on the front of each worker's workstation.

Workers can operate according to instructions.

Zhou Xinzhong, general manager of the wedding bird, told reporters that the private custom business is growing at an annual rate of over 50%. Last year, the output value was 500 million yuan, equivalent to 30% of the total output value.

This figure will be even higher in the future.

The market attractiveness of personalized customization will also be reflected in the upcoming 2017CHIC spring exhibition. In addition to the intelligent production mode of the birds, the red collar group will present the lifestyle customization in a large volume booth. In addition to the custom-made suits and magic factories that have been detonated at the previous stage, the exhibition will also bring custom tailor and custom dress for women. Hunan Di Kai will advocate a more flexible way of retail customization cooperation. In the CHIC2016 (spring) exhibition, the creation of Dasheng creation, which is mainly made up of high-end customized services, will also bring surprises.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.