More Than 40 Wenzhou Leading Apparel Entrepreneurs Gather Together To Explore Personalized Customization

Recently, more than 40 leaders of Wenzhou leading clothing enterprises gathered together to hold a seminar on "Wenzhou clothing regional brand construction and personalized customization", hoping to build a customized garment base and help Wenzhou's clothing regional brand development.

At the seminar, Yang Jinchun, the vice president of the China clothing association and director of the China Fashion customization Committee, said that Chinese clothing has been looking forward to the rise of Wenzhou clothing again. This gathering has once again seen the strength of Wenzhou's dress unity.

He said that customization is another bonus growth point for the development of garment industry in the current economic pition period.

Clothing has started sharing the bonus.

It is reported that with the city's wedding birds, France, Jordan, Xia Meng and a large number of clothing brand enterprises personalized customization business is becoming more and more prosperous, each enterprise is exploring its own loyal fans.

Chi Huijie, President of Wenzhou clothing trade association, said that the brand effect of agglomeration could promote regional development at this time.

At the meeting, people speak actively, fiercely, and continue to have a point of view. To do a good job of "product" and "service" is still the most common understanding.

Many garment enterprises executives said that for customization, the most important thing at present is to integrate supply chain resources and introduce corresponding "industry standards".

We look forward to Wenzhou fashion.

The future will form a gathering effect, which will add a lot of color to the regional construction of Wenzhou's clothing.

I'm glad that Wenzhou clothing can share the customized bonus.

Yang Jinchun, vice president of China Fashion Association, director of China Fashion customization Committee

Every enterprise has its own way of existence. The mode is good or bad by the market.

However, it is the acuity of every good company to apply policy guidance to the extreme and share dividends.

We should pay attention to the policy orientation in the current period of national economic pformation and find out the dividends that we want to combine with our own characteristics.

I am glad that Wenzhou clothing has already shared the customized new dividend in this round of pformation.

At today's meeting, I once again saw the appearance of Wenzhou's clothing gathering and solidarity. I believe we will see the new situation of Wenzhou's clothing bloom again.

Personalized customization requires soft power

Lin Ouwen (vice president of Wenzhou quality and technology supervision and Inspection Institute)

At present, there is no problem with the personalized promotion of clothing on the hardware. Many companies have already tried the water and done well, but the software needs to be strengthened.

With the development of standardization reform, product standards can show the advanced nature of products and even the characteristics of products.

Therefore, the establishment of group standards is very important.

Encourage scale effect customization

Not long ago, I just returned from Hangzhou. In the province's personalized customization pilot enterprises, Wenzhou enterprises accounted for 6 seats: Xia Meng, good bird, Zhuang Ji, red dragonfly, Kangnai, and giant one. This is a matter to celebrate.

At present, what we call personalized customization should be separated from the past small workshops and small and small customization.

Like our 6 pilot enterprises, they are custom-made enterprises with scale effect.

Because mass customization can form industry and form a market.

We need to build a good platform, develop industries together, and guide consumption and cultivate consumer market.

We are on the way to the future.

Chi Huijie (president of Wenzhou clothing trade association)

Customization is the future, and the future is yet to come.

At this point, the question of torture is on the way to the future. How should we lay out? At present, we are still in the incubation stage, intelligent manufacturing is just a supplement, not our equipment competition, and the key to our efforts is to study products and make products well.

Many of our enterprises are on the road of customized layout. At present, the most important thing for customization is the contradiction between inventory cost and customization cost.

There must be a unified standard.

Chen Min (Wenzhou clothing trade association policy consultant)

At present, what we call customization is not complete, unlimited and personalized customization, but in a limited range of personalization.

Therefore, our customization basically belongs to industrial customization, and with the help of modern information technology, the scattered orders will be concentrated in large-scale enterprises.

Therefore, we must have a unified "standard" and have a standard to make the customized road go further and more smoothly.

We can undertake customized orders in the future.

Qiu Chengkui (vice president of reporting bird group)

Personalized customization is a small business, and intelligent bird customization is to explore the integration of personalization and scale.

Through years of efforts, the enterprise finally through the "cloud wing interconnection" project construction, will shorten the whole category clothing customization time to 7 working days, and become the national Ministry of industry intelligent manufacturing pilot demonstration project in 2016.

Next, we must create a closed loop of commercial operation in all channels, open up the upstream and downstream industries, build a new eco industrial chain, and realize the pformation of the mode of "selling products by production".

At that time, the news birds can take orders from their peers.

With "standard", it is easier to promote.

Zheng Chenai (Wenzhou clothing trade association policy consultant)

In order to meet the personalized needs of consumers, Wenzhou clothing has already seen the space of customized market.

The clothing trade association of Wenzhou announced five or six years ago at the Beijing Clothing Fair forum, and a large number of enterprises in Wenzhou launched the custom business first.

Customization is an appointment based consumption, which is environmentally friendly and can reduce the consumption of inventory. It is a manifestation of the consumption upgrading of the garment industry, and the "standard" is the premise for this business to be better promoted.

For more information, please pay attention to the world clothing shoes and hats net report.