2017 China Clothing Forum: Exploring The Uncertain Value
For the clothing industry, "this is the worst era": demand differentiation, flow attenuation, potential energy decline, and growth fatigue.
But it is also a better era: consumption upgrading, spatial and temporal dimensions, gene evolution, and cognitive iteration.
2017 China Fashion Forum was held in Beijing.
At the forum, President of China Textile Industry Federation, Sun Ruizhe, President of China Garment Association, vice president of China Textile Industry Federation.
China Apparel Association
Chen Dapeng, executive vice president, Jiao Pei, Secretary General of China Fashion Association, Feng Dehu, President of China Textile Construction Planning Institute, Yang Jinchun, vice president of China Fashion Association, vice president of Monday, vice chairman of China clothing association, Chen Guoqiang, director of the Institute of industrial economics, and other leaders and guests, as well as hundreds of experts and excellent clothing entrepreneurs.
Sun Ruizhe, President of China Textile Industry Federation and President of China Garment Association, said that China's textile and garment industry should develop comprehensively in virtue, wisdom, physique and beauty.
"Virtue" represents the green industry of achievement oriented responsibility. "Wisdom" is embodied in the creation of an innovation driven technology industry. "Body" means shaping a technology intensive manufacturing industry, and "beauty" is a fashion industry with cultural lead.
Zhao Junhao, founder of chain chain and CEO, pointed out that in a market, era and changing consumer behavior, the garment industry is moving from a massive market to a personalized market and a disorderly market.
In the two kinds of innovative development of upgrading and subversion, subversive innovation has broken away from the original foundation and opened up a new path.
The founder's cognitive boundaries are the real boundaries of the firm.
Only by changing thinking and cognition can we really change this industry.
Zheng Anzheng, chairman of the China Fashion Forum and chairman of Limited by Share Ltd, the chairman of the fashion group, introduces the rise of the main force of the new generation of consumers, and the trend of consumers' age free.
We should attach importance to the new generation of consumer groups. They are the most viable groups in the future.
In the Internet era, enterprises should embrace the Internet and take consumers as the center.
In the internal development of enterprises, we should also strengthen internal technical management and system management to drive their own development.
Zhu Baoliang, director of the Economic Forecasting Department of the state information center, pointed out in his speech that the industrial structure has been improved.
The added value of the third industry accounts for 51.6% of GDP, which is 1.4 percentage points higher than that of the same period last year.
Demand structure improved, consumption contribution increased and consumption structure upgraded.
Investment in high technology and service industries increased rapidly.
The problems currently facing are mainly manifested as
Structural contradictions
It is still grim; there is no effective solution to the real estate problem; the enterprises are in financial difficulties; the risk in the financial field is increasing.
In the long run, GDP is expected to be around 6.5% in 2017, and the cyclical performance of the real economy is stable.
Qiu Zeqi, director of the China society and development research center of Peking University, emphasizes that human freedom comes from the growth of tools.
When tools grow, one wants to release one.
In the Internet era, individuals keep their bodies in the local space and let their hearts soar on the Internet.
This is a homogenous society, the homogeneity of free will.
Chen Shaofeng, Professor of philosophy and vice president of Culture Industry Research Institute of Peking University, believes that in the new commercial era, excellent cultural and creative industries should be combined with the Internet platform, capital operation and light assets operation.
Clothing design
And Wen Chuang can explore new directions from the aspects of creative design, copyright, content implantation, cultural business, Chinese cultural elements, industrial pformation and upgrading.
Duan Yongzhao, chief strategist of the financial media group and general advisor of Internet Chi Chi, pointed out that the Internet is profoundly changing our view of history.
The old conception of history is a preference for certainty, a worship of "fixed number", and a new conception of history is embracing uncertainty.
The way to produce the Internet is to consume at the edge of production, and the Internet makes us return to the "nomadic era".
We are coming to a world of paradoxical rebirth.
Meaning is no longer an established content, meaning is a symbiotic state.
Ye Guofu, global co-founder and chief executive of the famous and creative products, said in his speech that the core content of physical retailing is to control prices and quality.
We want to provide consumers with the ultimate product design (sense of continuity, simplicity and Gao Yanzhi); extremely high cost performance (explosive strategy, scale procurement, shortening channels); excellent shopping experience (no service, no promotion, no pressure).
Chen Guoqiang, vice president of the China clothing association and director of the Institute of industrial economics, said that we need to solve the problems in the process and solve the problems. First of all, we should solve them from the internal system of enterprises, and solve them from the concept, system and process.
Of course, in the production process, it is more important to provide consumers with sustainable products, including management, business models, and how to build an invincible position in the global development process.
Feng Jie Lu, vice president of vip.com, revealed that vip.com used to represent a low price. Smart consumption means that I spent money on the value of money and changed from a hard mathematical calculation to a value embodiment.
In fact, whether vip.com or brand, how to create value for consumers, as long as we win the hearts of consumers is the best embodiment of smart consumption.
For more information, please pay attention to the world clothing shoes and hats net report.
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