Lady Fashion Fashion Brand, Self Channel Performance Stable

According to the world

Shoes and hat nets: Limited by Share Ltd (hereinafter referred to as "long Zi stock"), released the first quarter performance report in 2017 on April 27th night. During the reporting period, the company achieved operating income of 536 million 10 thousand yuan, an increase of 101.28% over the same period, 35 million 130 thousand yuan in net profit attributable to the parent company, an increase of 29.79% in the same ratio, and a basic earnings per share of 0.0878 yuan, up 29.69% over the same period last year.

Weighted return on equity 1.39%.

The net profit of the first half is 49 million 920 thousand yuan to 61 million 440 thousand yuan, compared with 38 million 400 thousand yuan in the same period last year, an increase of 30% to 60% over the same period last year.

The above prediction is based on the following reasons:

On the basis of this, we should actively expand the fashion related industries such as green baby, medical beauty and cosmetics. With the expansion of business scope, business revenue and business performance will gradually increase.

Li Jie, an analyst at Everbright Securities, believes that the women's clothing business of the group is stable, and is expected to benefit from the high-end consumer recovery. Analysis shows that since the three quarter of 2016, a number of international luxury brands reported that the income side had been warmer, while luxury sales warming mainly benefited from 3 aspects: the narrowing of domestic and international prices of luxury goods, the weakening of anti-corruption efforts and the impact of real estate on the overall consumption structure.

If the reason is established, the latter two factors are expected to gradually pmit along with the consumption stalls, and high-end clothing may take the lead.

　　在李婕看來，朗姿股份是國內3家高端女裝A股上市企業之一，近期銷售情況也呈現部分好轉跡象：1)、從業績端來看，公司主業高端女裝2014年以來持續調整，收入、凈利呈現下滑態勢，2016年女裝實現收入9.77億元、凈利潤接近1000萬元，全年收入降幅14.49%、較2016年上半年的16.98%已有所收窄;2)分終端銷售來看，2016年自營業務逐步趨于穩定、2016年4季度以來終端銷售同比增速達兩位數、2017年1-2月延續增長態勢、顯示復蘇態勢初現，經銷業務因調整存在滯后仍有所下滑;3)從產品結構來看，2015-2016年兩年去庫存工作推進力度較大、兩年內整體女裝存貨規模減少1.16億元、降低17.45%，過季庫存占比下降明顯，且公司在奧特萊斯渠道、線上渠道等開始積極投放新品，顯示去庫存壓力減輕、2017年輕裝出發，同時可優化產品結構、提高經營效益;4)從店效來看，2016年總體店效有所

Growth, major brands

In 2017, the strategic plan was to expand the Rhine brand which ranked second in the women's clothing market in 5, and to focus on the three or four line cities, widening the price band and opening up new markets.

On the whole, women's clothing is in the process of bottom building stabilization, which is expected to benefit from the pmission of luxury luxury. The overgrowth of major brands in 2017 has intensified. It is expected that the income and net profit will be greatly improved in 2017, and the gross margin rate will also rise as the end of stock work and the proportion of new products.

More fashion information, please pay attention to the world.

Shoes and hat nets.