Apparel Listed Companies Continue To Exert Their Efforts In Online Sales

According to the data released by China Textile Corporation, 2016

The total retail sales of the industry reached 854 billion yuan, up 18.09% over the same period last year.

Thanks to the pformation to network sales in recent years, online retailing of many garment listed companies has been improving.

At the same time, the relevant listed companies continue to exert their efforts in online sales through mergers and acquisitions of electronic business assets, broadening marketing methods and improving logistics efficiency.

Electricity supplier sales data better

In 2016, the sales performance of several garment listed companies increased rapidly, and the revenue share and profit contribution were all improved.

The annual report of costumes shows that in 2016, the electricity business of the company continued to develop rapidly. The retail sales of e-commerce reached over 3 billion 200 million yuan, an increase of more than 80% over the same period last year.

In 2016, the company achieved a total revenue of about 10 billion 667 million yuan, and retail sales accounted for about 30% of total revenue.

The annual report shows that in 2016, the company's online channels continued to maintain a relatively high growth rate, operating income of about 900 million yuan, an increase of more than 30% over the same period last year.

Among them, the sales income of needle spinning series products is about 400 million yuan, up by more than 50% over the same period last year.

The annual report shows that the business income of the company's electricity business in 2016 was 208 million yuan, up 28.81% over the same period last year.

According to the analysis of Everbright Securities, textile and apparel products are still the most active trading category of e-commerce platforms in 2016, and e-commerce has become an important means to promote the pformation and upgrading of the industry.

From the overall situation of apparel online retailing, the clothing network market is positive.

Development, the famous clothing brand has become the absolute main force of the network clothing sale.

According to statistics, in the 2016 Tmall "double eleven" sales rankings, the top 10 men are all well-known domestic traditional brands, women's top 10 top 9 are well-known traditional brands.

Data show that during the "double eleven" period in 2016, the sales data of Tmall flagship stores of many listed companies were unusually hot.

According to the world clothing shoes and hats net, the sales figures of Tmall in the "double eleven" month of 2016, including the Pathfinder, the seven wolves, the news birds, the YOUNGOR and so on, account for more than 40% of the Tmall sales figures throughout the year.

Semir clothing year reported that in 2016, "double eleven" promotional activities, the company's sales volume of about 650 million yuan, Semir brand ranked second Tmall men's clothing category.

According to the analysis of the industry, due to the increasing allocation of resources in the channel allocation, staffing, inventory management and logistics construction in recent years, the apparel listed companies have attached more importance to online retailing, and consumers have attached more importance to the brand effect in online shopping behavior.

Rich layout means

The online retail data is good, and it also promotes the relevant listed companies to actively layout the relevant links of the electricity supplier industrial chain.

Mergers and acquisitions of electricity supplier assets, the use of net sales and construction of the logistics industry park has become an important measure for relevant listed companies to continue to break through in online retailing.

Take Langer's shares as an example. In December 2016, the company launched a single product children's bib with the use of the beauty screen red "Xiao Man" and the related activities. The product sold 6300 times during the activity period, and its sales volume was 420 thousand yuan.

In 2016, the company reported that it has made initial success with the promotion of Internet red people, providing experience for the launch of multi style single products in the future.

In addition to promoting the construction of electricity providers through direct marketing and crowd raising, the company has also arranged the chain of e-commerce through the acquisition of related assets.

In June 1, 2015, nine year old king reported that in June 1, 2015, the company's wholly-owned subsidiary, Tibet industrial and Commercial Development Co., Ltd., the nine Sheng investment limited liability company, and the Jing Hui investment management center of Guangdong Province, launched the 2016 Internet fashion industry fund to invest in Internet lifestyle related projects.

As of the 2016 reporting period, the fund invested a total of 135 million yuan in Shandong Han Du Yi she Electric Group Co., Ltd. (referred to as "Han Du electricity supplier"), holding 8.0892% stake in the other side.

According to the world clothing shoes and hats net, Han Du electricity supplier was listed on the new third board in December 28, 2016.

According to the annual report of the company, its operating income in 2016 was 1 billion 432 million yuan, an increase of 13.67% over the same period last year. Net profit attributable to listed company shareholders was 88 million 338 thousand and 900 yuan, an increase of 160.96% over the same period last year.

In 2014, the Korean electricity supplier lost 37 million 537 thousand and 600 yuan.

2016 purchased the electronic business platform and realized its profit increase.

In 2016, the company reported that during the reporting period, the company has completed the acquisition of the shoe platform of the electronic business platform, and has a 51% stake in the famous shoe store.

Since November 1, 2016, the company has incorporated the shoe store into the consolidated statement. From the beginning of the table to the end of the term, the shoe store has achieved 109 million yuan of business revenue and a net profit of 16 million 575 thousand and 700 yuan.

In view of the important role of logistics in e-commerce sales, some companies are promoting the development of e-commerce sales through the construction of logistics projects.

Semir clothing reported in 2016, the company plans to promote Semir e-commerce (Hangzhou) Industrial Park, Semir (Jiaxing) logistics storage base, Wenzhou Semir park two phase of construction projects, through the integration of upstream and downstream supply chain resources, and rapidly enhance the company's e-commerce supply chain operation efficiency and ability.

Semir apparel said that the company attaches great importance to logistics efficiency in the layout of the electricity supplier, so as to achieve quick response to orders and timely delivery.

During the "double eleven" peak period, the industry record of 3 million 500 thousand orders will be created for 6 days.

More interesting reports, please pay attention to the world clothing shoes and hats net.