"New Consumption Era, New Brand Strategy" As The Theme Of The Clothing Forum Held In Changshu

During the 2017 international fashion week and the eighteenth Changshu costumes fair, the 2017 China Fashion growth brand conference and China fashion brand new growth forum will be held in Changshu.

According to the introduction, this forum takes the theme of "new consumption era and new brand strategy" as the theme, and will deeply explore the growth brand of Chinese clothing.

The growth and change of excellent channel players under the background of the times.

Meet challenges and explore new models of brand development

At present, China is entering the era of "spiritual consumption" from "material consumption". Against the background of new retail and new consumption, how to create new value points for effective connection with consumers and how to make more precise docking and service with consumers will be a new exploration point for the future development of brand business in brand enterprises.

In the field of clothing, for the small and medium sized brands with a large quantity, the most economical and convenient way to innovate and develop is to combine with clusters, link upstream and downstream resources, and strengthen the links of all links in the supply chain.

Among them, governments at all levels attach importance to innovation and entrepreneurship, providing excellent policies and market environment for the healthy development of brands.

It is worth noting that the theme of "new consumption era and new brand strategy" is to emphasize pragmatism and efficiency.

With the gradual development of the "three products" strategy, the new ideas of brand development are turning to creativity and quality, green and environmental protection around the change of consumption demand and consumption grade.

Among them, the business model of the global designer direct purchase platform T-STAGE is worth paying attention to. This marketing platform based on "T +showroom", combined with C2M's stylish custom tailored service, has created a one-stop design and direct purchase platform with a sense of celebrity, such as water collection bar, salon, photography, flower art and so on. It can be called the first fashion democratization designer's direct purchase lifestyle composite store.

The T-STAGE platform not only lets customers face designers and factories, but also speeds up the integration process between online and offline, integrates fragmented resources, makes marketing more comprehensive and makes docking more convenient.

In terms of channels, many changes have taken place.

To operate in an integrated mode that is more resistant to risks.

For example, the red cotton international fashion city, which is located in the golden section of Guangzhou Liuhua business circle, established the HIVE+ international buying platform in 2014, and built the HIVE showroom project, which is more than 300 square meters, which is a year-round entity Showroom Located in the center of Guangzhou. It not only provides venue support for fashion activities such as brand show and new product launch, but also repeatedly leads the brand to participate in fashion week, and realizes face-to-face communication with high-end buyers all over the world, providing a one-stop precise and directional communication platform for buyers, dealers, agents, designers and brands.

The EASTIME and Changshu's Tianhong clothing city's brand collection shops and other creative platforms and physical shops also help to maximize the rapid growth of small and medium garment brands.

To this end, the new forum for the development of China's new fashion brands will focus on the new ideas and new models at the moment, and invite scholars from the industry to gather together to launch a brainstorming.

Remarkable results are achieved when brand growth is going on.

In the new era, China's clothing brand is striving to break its cocoon and pform its brand development path through the innovation of its own appearance, following the consumer market, changing its cultural connotation and life philosophy, and making wings with the technology manufacturing to move towards the intelligent fashion industry.

As the highlight of this event, the 2017 China clothing growth brand conference will be held jointly by the Circulation Association of China Textile Industry Federation and China Apparel Association.

At that time, the new growth brand has surfaced with 78 independent clothing brands and 27 brand agents.

In 2017, it was the eighth year of China's clothing growth brand evaluation.

According to the briefing, up to now, 627 independent clothing brands have been awarded the title of "Chinese clothing growth brand", and 226 brand agents have been awarded the title of "excellent channel brand of Chinese clothing brand".

Over the past eight years, as an industry focus, China's apparel growth brand evaluation has been continuously accumulated, constantly improved and constantly plentiful. It has been paying close attention to the development of small and medium garment brands in the industry, and has made fruitful efforts in supporting and building the brand foundation, and has built a hatching platform to help grow brand growth and development.

The strength of the example is endless. According to the introduction, the purpose of the selection is to look for small and medium-sized clothing brands.

We should give full play to their leading role and take the new ideas, new models and new paths of the first try to become the direction for more brands to explore.

The China Textile Association also hopes to explore more brands in the development of the demand, pragmatic help to grow.

The forum will focus on the new business environment. In the face of the current big changes, the circulation branch hopes to make use of its platform capabilities and resources capabilities to provide more practical channels for the development of more brands, such as market channels, brand incubation, buyers' resources, e-commerce, design, finance and so on.

It is undeniable that under the current business environment, a series of crises and variables facing China's garment manufacturing industry and circulation industry are catalyzing a new change in China's consumption pattern.

The arrival of the new consumption era drives the whole industry to think about how to make use of new formats, new models and new thinking to push forward the pformation of traditional industries' production, management and marketing mode.

From the development experience of growth brand, we can see that through the pformation and upgrading of the industry, we can enhance the product end, upgrade the retail end and create the brand end through the pformation and upgrading of the industry, so as to promote the overall pformation and upgrading of the real economy through the integration of resources, and integrate the existing brand new Chinese clothing brand resources and channel resources, and jointly promote the construction of our country's basic brand. This is an important thinking for the development of clothing growth brand.

It is commendable that the circulation branch has achieved a large number of independent clothing brands in the course of continuous incubation and incubation service for growing brands, and has gathered hundreds of excellent channel managers who are brave in developing and good at business.

Focusing on Changshu, branding is developing rapidly and efficiently.

As the venue of this event, Changshu garment city is one of the most representative textile and garment industrial clusters in China. It is also one of the representative Chinese garment brand incubation bases. It has gathered many well-known textile and garment enterprises at home and abroad and a large number of vigorous small and medium-sized enterprises.

In recent years, the brand development of Changshu garment city has developed rapidly and efficiently.

The 2017 Jiangnan international fashion week and the eighteenth Changshu clothing and fashion fair, which will be unveiled in Changshu this year, will focus on the "Oriental fast fashion and new industrial landmark". We will focus on the "leading industry", and will be presented through competitions, forums and fashion trends. We will invite renowned scholars, experts and elites from all over the world to focus on the industrial trends, industry hotspots, Internet business providers and domestic and foreign trade development.

At the same time, China (Changshu) leisure wear design elite Grand Prix and Changshu autumn and winter fashion show will continue to serve as a platform for Changshu fashion city enterprises to understand fashion trends and promote the charm of local fashion brands.

In the hot period of this industry, Changshu garment city will take advantage of the close cooperation of resources such as associations and brands to actively promote the development of the upstream and downstream industries of Changshu garment industry chain, strengthen the sense of innovation, promote the optimization and upgrading of industrial structure, foster new economic growth points, boost the incubation and growth of brands, create an oriental fast fashion industrial base, train and support a number of representative personages and brands, and strive to create Changshu's fast fashion new landmark.

At the same time, take this opportunity to make the "Oriental fast fashion center" become the most recognizable and recognizable DNA of Changshu fashion city.

Jiangnan international fashion week and the 2017 China Fashion growth brand conference held in the same period and the new brand growth forum of Chinese clothing will help Changshu fashion city actively promote the brand incubation and promotion of garment city through market work and brand building, and systematically sort out and publicize the development ideas and achievements of the garment city.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.