Clothing Retailer'S Doubts: What Exactly Is The Retail Reform?

In recent years, "the impact of electricity providers on the entity is quite large" has been firmly occupied by people's minds.

However, this year's Jingdong's 2016 China consumer behavior report predicts that e-commerce pactions will exceed 20 trillion yuan, accounting for about 10% of the total retail sales of consumer goods, which indicates that the flow and consumption under the line still occupy the main body. The National Bureau of statistics data show that the sales growth rate of electric business is slowing down year by year. In the first half of 2016, net retail sales increased by 28.2% compared with the same period last year, and the growth rate of online retail has fallen below thirty percentage points for the first time in five years.

Electricity supplier growth slowed down, Jingdong joint Yonghui and Ali stake in Ningdu, said the electricity supplier began to empathize line, the unique scene experience under the line is driving the restructuring of the electricity supplier.

At the same time, under the strong impact of the electricity supplier, especially in last year's clothing industry, it began to think about the upgrading of consumers' experience and the problem of retail pformation. What's the change of traditional offline retail reform? Enterprises have turned their attention to new retail: reverse production driven by data, and create a new retail form through upgrading user experience and new technology input.

First, enhance consumer shopping experience: consumer data is becoming more and more important.

Young people have become the mainstream consumer groups, they have exceeded the price of shopping experience and personalized demand. Clothing retailers need to start from the consumer demand of this group to create a new consumer experience to better meet their personalized needs, that is, to optimize services and goods.

High quality services rely on advanced intelligent equipment upgrading and detail processing. High quality goods rely on consumer demand for big data information, such as consumers' preferences for style, style and color. This consumer oriented backstepping is more beneficial to product marketing.

Take Flandre clothing stores in Japan as an example, stores can recommend new clothes according to the information stored in customers' past shopping records, such as customers' stature, color preferences and collocation styles.

The fitting room of Flandre store is different from the four side glass curtain wall. When the customer enters the fitting room, the electronic screen will display a virtual designer. According to the characteristics of the customer's figure, skin color and temperament, he will recommend the clothing that matches the selected clothes for the customers. For example, the customer takes a jacket and recommends trousers, skirts and shoes for them. After selecting, the electronic screen will show the overall image of the customers after these clothes are matched, and can feel the upper body effect without wearing a strip.

If you are not satisfied with the style or size of the clothes, you can search the appropriate style, size or stock information through the smart display screen in the fitting room, communicate with the clerk, improve the shopping efficiency and customer satisfaction.

Flandre stores such shopping experience benefits from the RFID solution, the fitting room reads the clothing with RFID tags through the RFID reading device, and then starts corresponding with other devices. After purchasing, the information is stored in real time, which provides consumers with big data for businesses, as well as the recommended reference for the next consumer shopping.

Major domestic clothing brands are also gradually introducing RFID solutions to try to apply new technologies to improve customer shopping experience.

In March this year, the women's wear brand Telena rate led the new retail RFID solution of RFID, a leading enterprise in the Internet of things, to create the first intelligent fashion store in China. It used RFID electronic tags, smart clothes hangers, smart fitting rooms and intelligent cash register system. The selection, try and wear, and payment of clothing accessories greatly improved the customer experience. At the same time, the intelligent platform to collect consumer demand through data pmission is conducive to the new quarter product design.

Two, optimize cost efficiency: supply chain management improvement is imperative.

In traditional clothing supply chain, a garment will take about 6~9 months to customize, design, process, make clothes, pport and sell to the counter, while fashion trends are changing rapidly and consumer demand is not static.

At first, it was a burst of money. After a few months, it became a ubiquitous Street garment. It was abandoned by consumers, resulting in backlog of products, resulting in high inventory.

On this issue, we can refer to the practice of fast fashion brand ZARA. The success of ZARA lies in "fast", that is to create a sensitive supply chain system: the shortest is only 7 days, usually 12 days.

When the competition is fierce, the efficient people get the world. The result of optimizing supply chain management is that the efficiency is greatly improved.

Improving supply chain management, intelligent application is the key, especially the new applications represented by new retail RFID technology. Many garment enterprises (Telena, Decathlon, La Natsu Bell, Hai Lan House, etc.) have begun to introduce and practice them.

RFID technology plays a major role in apparel supply chain management.

1. The position management and the tracking of WIP in the production process of RFID clothing: the tag is tied to the clothes in the form of a tag. Because of its ultra high frequency characteristics, it can be read in a long distance and batch, and can understand the product information in real time with intelligent systems or devices, such as handsets and tunnel machines.

2, the logistics and warehousing link clothing outgoing and warehousing management and store inventory management: Warehousing link collection, delivery, inventory and other links, low manual efficiency, prone to errors, using RFID technology without opening the box can achieve accurate identification speed of 6 seconds per box, bulk goods, return sorting to 2 seconds per item; store staff use smart devices such as handsets can quickly inventory goods;

3, anti-counterfeiting and guarding against theft: the RFID tag on clothing is the only identity information, which is helpful for anti-counterfeiting and guarding against theft. It also avoids the behavior of unscrupulous dealers selling at a low price to earn the difference.

If clothing retailers use RFID tags on every piece of clothing, they will be able to trace the single product from production, warehousing, logistics to store management, and the business efficiency will be greatly improved.

Through RFID tags, the data flow in all links will be more timely. The rapid collection of data in each link can also provide a reference for decision analysis of apparel retailers. The supply chain reaction will also be more agile, and the supply chain cycle will be greatly reduced.

It can be seen that traditional clothing

Reform, whether it is to enhance the consumer shopping experience, or optimize supply chain management, can be assisted by the Internet of things RFID technology.

The label products of the famous Internet RFID technology company long Hope Valley have been successfully applied to

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Retail enterprises such as Telena and LIAN, China's first RFID intelligent fashion store, have opened up the curtain for upgrading traditional stores of clothing retailing.

A fashion retailer, who is in the middle of the retail revolution, may try to build a RFID solution for the new retail business. It will be a perfect pformation and upgrading in the wave of the Internet of things changing the world.