Valuation 1 Billion 500 Million! Shandong Ruyi'S Fashion Company SMCP Or Listed In Paris.

France has three luxury brands: Maje, Sandro and Claudie Pierlot.

SMCP SAS announced on Wednesday that it plans to go public in Euronext Paris Paris Euronext.

The group did not give a timetable, saying only that trading depends on market conditions.

SMCP SAS also points out that IPO will win the strategic support of Shandong Ruyi wool textile Limited by Share Ltd (002193.SZ), which will continue to maintain its controlling shareholder status.

In April 2016,

The acquisition of SMCP SAS 80% from the global private equity giant KKR & Co. LP (NYSE:KKR) has continued the overseas takeover of Chinese capital. KKR & Co. LP has reduced the shareholding ratio from 69.75% to 10%, while SMCP founder and management have also retained 10% of the shares, which is reported to be 1 billion 300 million euros (including debt).

In March of this year, Shandong Ruyi bought the windbreaker Aquascutum Ltd. for $117 million.

KKR & Co. LP declined to comment on whether the remaining shares would be sold.

WWD quoted people familiar with the matter as saying that SMCP SAS's presence in the market has been strong and good momentum. Now it is a good time to list, and the group has always been aiming at becoming a public company, and is also confident that it can attract interest from French and international investors.

The group had been selling and preparing for IPO double track operation in 2015, and submitted an initial public offering registration document in March 2016 by AMF, the French financial market regulator.

Data showed that the growth of SMCP SAS slowed further in the second half of last year, making the annual revenue growth rate down from 19.2% in the first half to 16.4%, far lower than 33% in 2015. However, Daniel Lalonde, group president and CEO, said that the performance of last year's performance has been very strong. After all, the performance in 2015 was very strong, and last year's data exceeded the five year plan.

He still expects the fast fashion supply chain to support 150-250 euros of light luxury clothing business practices that will enable the group to break through 1 billion euros in revenue before 2019.

In 2016, revenues rose from 675 million euros in 2015 to 787 million euros, and nearly doubled in the past three years.

The core profit, EBITDA, also increased from 107 million euros to 130 million euros, an increase of 22%, but only half of the previous year's 44% and EBITDA's profit margin of 16.5%.

Same store sales growth also dropped to a single digit, narrowing from 11% in 2015 to 7.1%.

Last year, the international market accounted for 54% of SMCP SAS's global sales, and its revenue increased by 24% year-on-year. Asia's annual growth rate was 45%. Europe and the Americas recorded 20% and 13% gains respectively. The French domestic market also achieved an impressive 9% growth.

Daniel Lalonde pointed out that Paris fashion style of group brand is very popular in China, which is one of the reasons why SMCP SAS can continue to record high growth.

Maje, Sandro and Claudie Pierlot also continue to accelerate the layout of the Chinese market. As of the end of last year, the three brands have 67 stores in China, and Maje and Sandro have landed in Tmall in the first half of the year.

Daniel Lalonde revealed that the Independent E-commerce website of Maje and Sandro will also be launched in China this year, which is very important for brand image and customer experience. He also stressed that Tmall has a significant role in promoting passenger flow and will remain the main force of domestic online sales in the future.

In 2016, the growth rate of e-commerce reached 80%, contributing 10% of the revenue to the group, representing a significant increase of 6.2% compared to 2015. Daniel Lalonde expects to further increase this figure to 15%.

Last year, SMCP SAS opened 105 new stores, with 80-100 original plans. By the end of the year, the group had 1223 sales outlets in 36 countries and regions.

This year's global expansion will be more radical, with 100-125 new stores expected to be added to major cities.

Daniel Lalonde points out that the growth potential of the group is great, but they are very cautious and selective about investment.

Evelyne Ch trite and Judith Milgrom sisters founded Sandro and Maje in 1984 and 1998. They purchased the brand name Claudie Claudie, which was founded in 1984 in 2009, and formed SMCP SAS in 2010.

LVMH Mo t Hennessy Louis Vuitton SE (LVMH.PA) at that time, the investment institutions L Capital Capital and Florac jointly purchased and divided the shares of Capital 51% in November of the same year.

According to IPO tracking company Renaissance Capital data, the global IPO fund-raising increased by 151.8% to 24 billion 100 million dollars in the first quarter of 2017, compared with only 9 billion 600 million US dollars in the same period last year.

During the period, the number of initial public offerings increased from 29 in the same period last year to 70, with an average IPO of 197 million US dollars. The best performance was consumer, technology and capital goods industries.

As for fashion and

The most notable IPO of the industry this year is Canada's top down clothing brand Canada Goose Holdings Inc. (TSE:GOOS, NYSE:GOOS), Canada goose, which was listed in Toronto and New York in March 16th this year, at a price of $17 per share, equivalent to US $12.78, and it soared to the highest level of 41.1% to 23.98 Canadian dollars in Toronto in the same day, with an increase of 26.6% throughout the day.

Canada Goose Holdings Inc. (TSE:GOOS) in June 7th hit a record high of 32.80 Canadian dollars. On Wednesday, 21, it closed up 7.6%, at 29.74 Canadian dollars, which has risen 74.9% since listing.

The other side, Italy

Group Valentino Fashion Group SpA Valentino believes that market conditions are unfavorable and the listing plan has been shelved repeatedly.

Group chief executive Stefano Sassi said in March that it did not plan to go public in the year. It will wait for the change of the environment to reassess IPO, but there is no discussion inside, and in 2018 it depends on the situation.

For more information, please pay attention to the world clothing shoe and hat net information report.