Nike Releases The Good Intentions Of The Fathers.

Who says fathers have no trend?

According to the world clothing shoes and hats net,

The launch of Nike Air Monarch IV has always been a good idea for Dad. This product, which has never been released from the world, occupies Nike's bestseller list all the year round, but it has a groove, which is ugly.

Even its

All said, "from a design point of view, this shoe is not qualified."

On Nike's official website, the shoes of the designer Tucao are divided into three colors: black, silver and black and white. The price is priced at $65. The price is now on sale, and the price is lower than a pair.

It's cheaper.

Nike Air Monarch IV is just like any of your parents who wear jeans and Polo shirts when they relax on weekends.

Classic.

As a new generation of the Nike Air Monarch series, this shoe is almost completely different from its previous generations. In order to seize the training shoes market occupied by New Balance, Nike unveiled this amazing shoe, mainly sold in department stores and shopping malls, but unexpectedly became the most popular style.

American Complex magazine often selects Air Monarch as one of the most popular shoes in Nike products. In 2013, this "old shoes" became the annual sales champion.

In Complex's "ten reasons why you should have Monarch" article, "one can wear a month", "cheap", "joker", "even if 50 years old can wear", "hard to bury, do not feel bad" and other reasons for all the list, perhaps these are the pain points of dad grade consumers.

Even more strangely, this shoe has also won a number of magical followers. Instagram, a teammonarch account, began to record people wearing Air Monarch in life from 2013. Apart from the backs of their fathers, there are also young people with fashionable clothes. Hiphop singer Cousin Stizz also put it on the stage of the music festival, "everyone can live in a comfortable way", teammonarch wrote in the introduction of Instagram.

Teammonarch has been recording people living in Air Monarch since 2013.

Hiphop singer Cousin Stizz put Nike Air Monarch on the stage of the music festival.

In fact, the performance of dad's products is stronger than that of imagination. The two generation of low shoe shoes, which belong to the "old shoes" andandmar curry, accounted for 5% of the two generation sneakers product line after the introduction of 9 days, and also helped Andrew's sales of shoes in the first quarter increase by 58% over the same period last year.

The simple design of these sneakers can not only attract older consumers who feel comfortable, but also attract young consumers seeking to subvert the well-known fashion concept, "Business Insider, a well-known business website," commented on the charm of "old shoes".

But Dad's fashion tastes are also strengthening. In 2016, the Korean online shopping mall conducted a survey of the forty or fifty year old male group in South Korea. It was found that the highest amount of purchases for young fashion clothing items such as tights, jeans and boat socks was increased by more than 6 times than that of the same period in 2015.

In particular, the hole worn jeans, which were once regarded as young people's patents, increased by 351% over the same period last year.

Stubborn and can not help but wonder about the trend, some products like fathers, a kind of serious warmth, in fact, it is also very good.

More interesting reports, please pay attention to the world clothing shoes and hats net.