Brand Value About 38000000000! Red Bean Is On The List Of The 500 Most Valuable Brands In China 84.

In June 22nd, it was sponsored by World Brand Lab, an international brand accreditation body.

At the opening ceremony of Beijing long, we released the analysis report of China's 500 most valuable brand in 2017.

In this annual report based on the analysis of financial data, brand strength and consumer behavior, the "red bean" brand continued to perform strongly, leapt to the top 500 brand names, and increased its brand value to 38 billion 25 million yuan, up nearly 7 billion from last year's year. With the strong brands of the State Grid, Tencent, Haier and other brands, the company moved to the top 100 brands of China's most valuable brands.

Brand value is the most special part of enterprise assets.

The red bean group is becoming more and more aware that the brand value of enterprises is the core that enterprises can have long-term market dominance.

Concept.

Zhou Haijiang, chairman of the board of Hong Kong Group, believes that the market is divided by brands. The international market is the division of international brands, and the domestic market is divided by domestic brands and international brands.

To participate in the international market division, Chinese enterprises must have a large number of independent brands.

At present, under the "red bean" brand, there are "red bean men's clothing", "red bean home", "red bean home textile", "small red bean children's clothing", "yew", "red bean Wan Hua City" and other chain brands, and the red bean self brand tree is booming.

The red bean group has been insisting on building China's own clothing brand for many years. Red bean men's clothing has been pformed and upgraded since 2008. For this reason, red bean men's wear has introduced an international first-class design team and commodity planning team, enhanced independent research and development ability, and developed innovative products such as shirts, suits and colorful series that meet the needs of individual consumption.

At this world brand conference,

The 300 suits of the sponsorship are exceptionally bright.

On the stand, red bean men's clothing "everyone has a white shirt" also shows red bean men's fashion declaration this summer.

Increasing youth and fashion are more and more consumers' feelings about red bean clothing.

Closer to modern fashion design, plus plain, peaceful, civilian, parity values, let the red bean men's wear market wider and wider.

It is understood that the World Brand Lab is the winner of the 1999 Nobel prize in economics, the father of the euro, and Professor Robert Mundell of Columbia University. Its experts and advisers are from the Harvard University, Yale University, Massachusetts Institute of Technology, Massachusetts Institute of Technology, and the world's top institutions. Its research results have become an important basis for many enterprises to assess intangible assets.

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