Loro Piana Promotes Green Fabric Processing Technology

Italy luxurious cashmere, according to the world's clothing shoes and hats net

Will be held in Milan, Italy recently.

Show its latest Green Storm System processing technology on Milano Unica.

Green Storm System is an environmental upgrade based on the existing Storm System processing technology.

Since 1994, the company has applied Storm System to the treatment of natural fabrics, thus creating waterproof and windproof fabrics.

The new treatment technology includes hydrophilic permeable membrane for the back of fabric, including 50% renewable plant resources and special polyurethane made from castor oil.

This ultra light breathable film provides additional stretch and softness for Storm System treated fabrics.

Green Storm System also includes Rain System processing technology.

Rain System was launched in 2 last year, through the formation of an invisible barrier around the fiber to prevent dust, dirt and liquid stains, thereby enhancing the Storm System's waterproofing efficiency.

Rain System processing technology is also environmentally friendly, and 60% of the components are all made of renewable energy.

In addition to Green Storm System, Loro Piana will also launch a new ad for its iconic fabric Tasmanian.

In 60s, Loro Piana introduced the high-end wool fabric Tasmanian, weighing only 250 grams / meter, and the average diameter of the fiber was only 16 microns.

Tasmanian's air permeability, heat insulation, durability and comfort make it one of the main fabrics of Loro Piana.

The company also introduced a new fabric version, Natural Stretch:Loro Piana, to enhance the inherent properties of wool fibers (which can be restored to original shape after movement and distortion) and develop a special production process to enhance elasticity and toughness.

The new advertisement is directed by Albert Moya, and male model Robertas Aukstuolis deduces.

The advertisement describes this scenario: in the wind power plant, the main character wears a double breasted knitted suit made of Loro Piana Tasmanian fabric and falls to the ground by parachute.

The ad will be broadcast from 11 July and video ads will also be displayed on the company's website and social media platform.

About Loro Piana

In the early nineteenth Century, the Loro Piana family began trading wool and fine textiles in Trivero in northern Italy.

In 1924, Pietro Loro Piana founded a wool factory in Quarona, Italy.

In the mid 40s, Franco Loro Piana began exporting luxurious textiles outside Italy.

In 70s, the sons of Franco Loro Piana and Sergio Pier Luigi took charge of the company, and expanded the retail business of luxury goods, providing men's and women's cashmere knitwear, custom made garments, jackets and casual wear to further develop their father's luxury textile business.

In 2013, LVMH Group acquired a majority stake in the company.

More interesting reports, please pay attention to the world clothing shoes and hats net.