UNIQLO Xj.W. Anderson Exposure

According to the world clothing and shoe net, London is the most representative of the new Jin Dynasty.

The British designer Jonathan Anderson's brand name, J.W. Anderson, is bold, colorful and humorous: he will let boys wear a skirt with lotus leaves (also leading the first wave of "no gender"), and also be good at deconstructing the classic British and knitted sweater with an avant-garde single product.

And this time

At the beginning of the cooperation, Anderson promised to design a series inspired by the British classics.

It turned out that he did.

This time you will see colorful stripes, lotus leaves, cowboys, and endless grids.

At the conference held at the Tate Gallery in Britain, a practical down jacket, suit is displayed on the grid.

Striped lotus leaf skirt, and a brand logo backpack and shoulder bag.

The new series of 33 single items will be sold on Friday, September 22nd, at some stores and official flagship stores in UNIQLO, ranging in price from 99 yuan to 1299 yuan.

In the past, Anderson collaborated with Topshop for a successful joint series in 2012. This commercialized series has made more people aware of the brand's "anchor" logo and also made Anderson a fashion designer for young people.

Interestingly, this collaboration with UNIQLO is probably the closest to his own wardrobe.

Anderson usually "uniform" is a black UNIQLO knitted jacket, a Levi "s" jeans, and a pair of Converse or Nike shoes.

"I wear uniforms every day, so this cooperation is a very personal thing for me, and it makes me more excited."

Anderson said.

"For me, the starting point of the collaborative series is because I believe in the popularity of fashion and hope that people of any age group can find what they want in this series.

So cooperation with UNIQLO will be very interesting, which means you can create a series of clothes that suit everyone and personality.

"Anderson supplement.

The personalized design of the masses he identifies is the idea of seeking simplicity and simplicity in Japanese culture represented by UNIQLO.

"The main idea is to create greater effects through subtraction."

Anderson said.

The designer's cooperation project started in 2007. It soon became an effective way to attract young consumers to break through the European and American markets.

In addition to Anderson, previously, UNIQLO has also launched a series of cooperation with Italy fashion designer Jil Sander, France network red editor Carine Roitfeld, French designer Christophe Lemaire, and so on. Similarly, it is also mainly based on simple and simple basic funds.

Like Anderson, the biggest challenge for every collaborator is how to design products that meet the needs of the masses and retain the designer's personality.

Although the star designer cooperation series, but these cooperation is still dominated by UNIQLO.

Behind this is the long-term business plan of UNIQLO for the fast selling clothing brand: UNIQLO wants to take this opportunity to further promote UNIQLO LifeWear products.

Katsuda Yukihiro, senior vice president of UNIQLO fast marketing group and head of research and design center of UNIQLO, said, "the J.W. Anderson cooperation series reflects LifeWear's vision of elegance, simplicity, enduring comfort and individuality.

Most of the clothes we wear today are inspired by England uniforms, work clothes and sportswear.

More interesting reports, please pay attention to the world clothing shoes and hats net.