The Secret Of The Fashion Custom Tailor The Future Is Tailor-Made.

In recent years, with the upgrading of consumption power and the improvement of people's aesthetic pursuit, tailor-made business, which once only royal royalty can afford, has gradually become the new favorite of the middle class. The development of science and technology makes menswear mass customization possible.

So what are the opportunities and challenges of Made to Measure (MTM)? How can technology help? Follow the footsteps of Rick to explore the secrets of tailor-made.

Men's clothing market in full swing

Over the past ten years, consumer demand for men's clothing has doubled, and there has been no sign of slowing down.

In 2017, the global sales of men's clothing is expected to reach 5080 billion US dollars, which is quite alarming.

Among them, business formal clothing usually accounts for 1/3 of men's clothing sales, and is an important contributor to the growth of men's clothing sales.

In Asia, the men's wear market is experiencing a particularly strong growth. Asian men's clothing consumption has already surpassed that of North America and Western Europe. In the past five years, men's clothing consumption in this region has increased by 53%.

In addition, in the field of customizing formal clothing, the Chinese market has the greatest potential.

It is estimated that between 2015 and 2020, the average growth rate of China's men's wear market will reach 11.8%.

In China and the world, mass customization is increasingly replacing traditional large-scale standardized production. Enterprises need to quickly supply high-quality products to the market to meet increasingly demanding customer demands.

Why choose tailor-made

With the growth of the "millennial generation" consumer groups, consumers' demand for personalization is increasing.

The pursuit of personal style, quality and quantity, preference for renting more than ownership, and instant results, are changing the attitude of enterprises to consumers at any time and anywhere, and bring about a digital pformation opportunity for men's wear market.

The fashion industry enters 4 of the industry. The mode of operation of the manufacturer, the operation of the brand and the retailer will be completely changed.

The profitability of large-scale personalized production requires higher operational efficiency, and an interconnected data driven supply chain will provide critical technical support for it.

At the same time, China is becoming a service driven economic system.

All this represents a huge business opportunity in the tailored market.

Besides, customized business is also attractive at the practical level, which can respond to actual needs.

If we only produce the products ordered by customers, we will avoid the loss caused by excessive inventory or shrink due to the shortage of sales. Customers' advance payment can also significantly reduce the risk and cash flow problems.

Mass customization has become a global trend

The fashion market is evolving all the time, and the competition is becoming increasingly fierce.

In the face of younger consumers with strong purchasing power and personalized pursuit, ordinary garments can no longer meet their consumption needs.

Focus on

Eric Musgrave, a London Fashion Writer in the market, thinks that customized design can integrate customer opinions in the design process. Customized growth is becoming a global phenomenon.

Fashion writer Eric Musgrave unscramble MTM mystery

The future is tailored to mass customization.

Will become an inevitable trend.

With 40 years of experience in the garment industry,

With advanced technology and profound professional knowledge, we can help customized enterprises overcome the challenges of design, development and production.

Rick's clothing industry solutions can help the world's first class menswear brand streamline the development process, improve the fitness and quality, adapt to the specific production requirements, so as to shorten the time to market and meet customer's business goals.

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