Ningbo Clothing GXG Wants To Sell Women'S Clothing.

According to the world clothing and shoe net, in August 18th, when the company was founded 10th anniversary,

And quietly went on the two line.

Brand CUCH and MOVBAIN.

According to GXG related personnel, CUCH and MOVBAIN will be officially launched on the 27 th of this month. MOVBAIN will first be sold online, and the first store on the CUCH line will also open on 27.

CUCH positioning is mature, style is biased towards less accomplishment, atmosphere, simplicity and independence; while MOVBAIN is more biased towards the trend, combining street culture with the current popular youth skateboards, hip-hop, electric and graffiti, and so on.

The two brands are like GXG and gxg.jeans of the group.

Ningbo local brand GXG was founded in 2007 and is part of Ningbo zhe Mu sang Holdings Limited.

The main business is men's wear and shoes and clothing bags, serving young people in the age of 25-35 who yearn for and have high taste and high quality.

At present, the group has GXG, gxg.jeans, gxg.kids, yatlas, MOVBAIN, GXG shoes, GXG underwear, love more and love brand.

The GXG style is dominated by mature business winds, while gxg.jeans is also known as gxg.1978 before the trend of youth. The target customers pay more attention to personal publicity, love dress, fashion, quick consumption concept and fashion designers' fashion attitude.

The introduction of women's clothing is not the first attempt of GXG. It had already had the experience of managing women's clothing ONE MORE earlier, but it later belonged to the group.

Looking at the trend of women's clothing now, and selling MOVBAIN online for the first time, it must conform to the current consumption preference of the millennials, pay attention to individuality and emphasize the trend of fashion. Second, it also highlights the strength of GXG in e-commerce, so as to achieve a new performance increment.

It is reported that GXG Taobao franchise store was launched in 2009. In 2010, "double 11", GXG official flagship store broke through daily sales of over 10 million, while 2011's "double 11" was the first title of the whole network with sales volume of forty million.

With the migration of time, big names at home and abroad have joined the electricity supplier war. Some of the top brands have been caught up for a short time, even if they can still squeeze into the top 10.

But GXG's performance on the electricity supplier is still eye-catching. In 2016, men's clothing went beyond UNIQLO, becoming a new round of "bullying screens". The "double 11" started 6 minutes, the GXG group broke 100 million yuan, and the 11 men's single brand broke 100 million yuan, and the total turnover reached 420 million yuan, an increase of 65% over the same period last year.

In the view of Wu Lei, vice general manager of the electricity supplier, the electricity supplier is not difficult. Every problem can be analyzed and solved on the front-end data.

Even today, Wu Lei still points out every day to comment on micro Amoy and buyers, check some data, and make further use of these data to make appropriate adjustments to marketing and supply chain.

In addition, according to GXG insiders, MOVBAIN will not set up an independent store like CUCH, but will consider selling it with its brand in the form of a collection store.

More interesting reports, please pay attention to the world clothing shoes and hats net.