POOVE President CEO Chen Jinbo: From Glory To Glory

Preface

In the environment of market economy, the trend of consumption and industry are always changeable.

The competition between them is like an ebb tide.

In this era, the great brands that can keep on going and walk in the forefront of the industry are all highly forward-looking, highly sensitive to the consumption trend, and able to complete the "gorgeous turn" in a timely manner at the key nodes of every situation.

In June 2017, the Fifth China Business Innovation Conference 2017 China brand 500 strong conference co sponsored by the China Federation of Commerce and the Chinese business newspaper was held in Beijing National Convention Center.

Gu Xiulian, vice chairman of the Standing Committee of the Tenth National People's Congress, He Keng, deputy director of the eleventh session of the NPC finance and Economic Commission, and other leading guests, as well as the top think-tank, benchmarking enterprises and investment consortia from various industries and fields attended the event, and discussed the leading role of the brand in the commercial activities better.

By setting up multiple awards, the conference has a comprehensive and three-dimensional representation of outstanding representatives from all walks of life.

As a representative of the youth industry,

Chen Jinbo, President of China (CEO), was honored with the elite of various industries. He was awarded the "China's top ten business leaders of the brand".

Throughout the development of POOVE, sticking to steady and brave innovation has always been the main theme of its operation. President Chen Jinbo CEO's strong and calm control power has made POOVE competitive in the industry competition. Its sagacity and foresight strategy can grasp the pulse of the trend in the operation of enterprises, seize the opportunity, and carry out a series of changes and pformation in a tight and tight way, so as to create another development climax.

Glory: yesterday and today

China, which has the largest population base in the world, has always been considered as the strongest and largest consumer potential as one of the elements of people's livelihood.

After the reform and opening up, the rapid development of shoes and clothing enterprises has confirmed this understanding very well.

But after twenty or thirty years of rapid growth and the continuous flow of international brands and channels, most domestic brands are becoming increasingly difficult.

The youth consumer market is an exception.

Although the youth footwear industry has always existed, but because of the late start and the traditional consumption concept and other reasons, the youth footwear industry has not formed the upper, middle and lower industry ladder pattern.

In recent years, with the "new generation" gradually becoming parents and the backbone of the market, the higher quality requirements and more advanced consumption concepts have changed the pattern of teenagers' footwear industry.

Ever since

In the "new blue ocean", the market is gradually mature and the industry tier is gradually formed. It can be said that POOVE President CEO Chen Jinbo and POOVE brand under him are the witnesses and witnesses of the whole industry development process.

As the exclusive brand of teenage fashion, the development track of POOVE is the epitome of the whole industry.

Like most of the pioneering stories started in 80s, POOVE's founding process is full of hardships and twists.

Under the leadership of Chen Jinbo, the Chen brothers, adhering to the pioneering spirit of hard struggle and the pioneering spirit of working together, gradually completed the initial accumulation of enterprises.

In the middle of 90s, President Chen Jinbo CEO, based on the market situation in the new era, combined with his sober cognition, put forward the strategic plan with "ant spirit" as the core.

Under the guidance of the "ant spirit", POOVE pformed into the wholesale sales mode, began to focus on the construction of sales channels, tried the "order meeting" mode, developed highly innovative products, and occupied the market.

All this has enabled POOVE to further develop.

In the era of comprehensive brand in twenty-first Century, POOVE took the opportunity to open up the brand operation project.

Chen Jinbo, President of POOVE CEO, who has seen the best opportunity, has caught the opportunity of the shoe and clothing brand which is not specifically aimed at meeting the needs of the youth group. POOVE has been positioned as the exclusive brand for young people. This brand is positioned in the philosophy of management, and is based on the theory of "sugarcane location". That is, through the image analysis of different parts of sugarcane, the market has been deeply subdivided and combed, so that POOVE has found an accurate positioning and a broad market segmentation space in the market.

Not only that, POOVE President Chen Jinbo CEO also guided by the spirit of "zero spirit", opened the magnificent prelude to the two pioneering journey, and optimized the upgrading of terminal image construction, establishing and perfecting the terminal supervision talent system, launching the spokesperson mode, launching the international creative summit and other projects by promoting the integration of shoes, cloth shoes and shoes and clothing, and promoting the strategy of landing the whole country.

Since then, POOVE has embarked on a trinity of brand, product and terminal.

The success or failure of an enterprise is closely related to the management philosophy and pattern of business operators.

Starting from zero, POOVE's entrepreneurial path has always been brilliant. All this is closely related to the personality charisma of Chen Jinbo, the helmsman.

Transformation: flying and Surpassing

Any brand, after developing to a certain stage, will face the problem of how to break through the brand ceiling.

In fact, the pressure of "ceiling" comes from the change of the consumer market.

When the old consumer groups are gradually getting old, if the market is occupied by new consumers, even if the foundation is better, it will be impossible to rely on "eating old books" alone.

In this era of billowing torrent, we see that Microsoft and YAHOO once "noble" is going downhill. We see NOKIA and Motorola as "Big Mac" to disappear. We see Reebok, Fei Le, CONVERSE such a hundred years of brand, and finally can only be annexed and helpless.

But at the same time, there are many typical examples of embracing the times and realizing the magnificent turn.

For example, Coca-Cola, a century old classic, is still full of vitality and eternal youth. For example, double star and Huili, it becomes necessary for people to tide over themselves. For example, the six gods and Wei long are playing with young people on various Internet platforms.

Despite the steady development of the brand in recent years, POOVE President CEO Chen Jinbo is keen to see the changes in the market and industry trends. Under its leadership, POOVE has begun a series of radical reforms based on 30 years of development accumulation and brand accumulation.

The first is the layout and construction of the Golden Triangle team.

President Chen Jinbo CEO brilliant management wisdom and philosophy of management make full use of and play the two things in teamwork and team.

In order to enable POOVE to have the ability of sustainable operation and enable the enterprise culture to be effectively inherited, it is also able to achieve seamless integration with the future era. Chen Jinbo has carefully built a succession team training plan - "Golden Triangle team".

The "Golden Triangle team" fully absorbed Chen Jingmin, Chen Wenjie and Chen Chuanxian, the outstanding leaders of the two generation team. According to their abilities and expertise, these two generation talents were placed in their respective positions to exercise, so that they could perform their duties, and formed a close cooperation and tightly connected leadership decision-making layer around President CEO Chen Jinbo, so that POOVE's strategic deployment could be better implemented, and the formulation of brand strategy could draw more inspiration from the perspective of the younger generation.

Chen Jinbo, President of CEO, a strategically ambitious Golden Triangle leader, set up a team of "Golden Triangle team" strategically, and guided them to work effectively to enable Golden Triangle team to deeply understand their strategic intentions and layout in their own eyes.

President Chen Jinbo CEO pointed out that "the building of the Golden Triangle team will more effectively promote the growth of the two generation team, and ensure that POOVE can make steady progress at any time and under any circumstances, so that the corporate culture will continue to be passed down."

At the same time, the new thinking and new ideas of the outstanding two generation of talents will also enable enterprises to keep pace with the times and continue to maintain vitality and creativity, so as to steadily achieve the grand goal of the brand in the past century.

The second is to launch the three major strategic upgrading of brand, product and terminal.

In the past 30 years, POOVE has been developing steadily. In 2015, it was selected as the "China's 500 most valuable brand" assessed by the world brand laboratory. POOVE's success has become a model of the industry development.

But Chen Jinbo, President of POOVE, CEO, is still seeing a hidden crisis in the blossom of development.

In his view, there is no brand that will always succeed. Only by keeping abreast of the brand of the times! POOVE wants to brave the wind and waves in the surging market economy tide and brave the tide. Only by optimizing and upgrading the brand from inside to outside according to different stages of development and market demand, can the brand maintain its vitality and vitality forever.

Since 2016, under the leadership of President Chen Jinbo CEO, POOVE has discovered the new trend of young people's demand for clothing through in-depth exchanges and joint research with well-known brand image management agencies in China. Nowadays, young people need a brand that can express the true life style of the young people.

Based on this scientific research and analysis conclusion, President Chen Jinbo CEO resolutely and resolutely pushed POOVE's new round of strategic pformation and upgrading.

(photo) POOVE's new upgrade of the fifth generation terminal image

Adhering to the brand-new concept of tide and fashion, POOVE's three strategic upgrading has been steadily advancing.

First is the brand image upgrading, based on the brand new positioning of "youth fashion exclusive brand", re combing the brand connotation, creating a new brand image that is more in line with the trend culture; secondly, upgrading the product, and jointly designing the French design team, drawing inspiration from the pop culture, skateboard, music and technology and other popular culture, creating three exclusive products of fashion, sports and life to fully meet the needs of teenagers on different occasions. At the same time, the terminal image has also been upgraded synchronously, subverting the traditional design phenomenon based on "seller space", creating the fifth generation terminal image, forming a beautiful and differentiated youth shopping space with light LOFT style, creating a exclusive fashion shopping platform for young people.

In May, POOVE made a brand new landmark in the fashion industry through the cross-border cooperation with WOD, the world's biggest hip hop tour.

(photo) POOVE exclusively sponsors WOD youth group China finals.

Chen Jinbo, President of CEO, pointed out that brand management is like planting trees and needs sunlight. People also need continuous fertilization, watering, turning soil, medicine and pruning. Every round of brand optimization and upgrading is like the process of planting trees.

He said, "the strategic pformation and upgrading of POOVE is an important step for the brand to move closer to the new era and approach the youth lifestyle.

In the future, POOVE will continue to deepen the interpretation of the trend of brand fashion through the continuous breakthroughs in product style, the continuous entry of popular elements, the continuous upgrading of terminal consumption experience, and the combination of fashion trends such as WOD, so that the youth group can further feel the charm of POOVE brand.

Not satisfied with the development awareness of the current situation, and do not follow the pace of development, the two contributed to POOVE's glory from glory to glory. This is the release and surpass of POOVE by President Chen Jinbo CEO.

Conclusion

Changjiang Securities Research Report shows that with the arrival of the new baby boom and the upgrading of consumption, it will bring greater market opportunities to the youth market.

This intoxicating future will surely belong to the prepared enterprises and brands. The great progress that POOVE has made in these years is to take the first step in the face of historical opportunities, or even to take the lead in the first half, or to win the opportunity and get the market slowly through the thorough pformation and pformation, or through the optimization and upgrading.

Such a fast pace seems to be a game of luck. In fact, it tests the comprehensive strength of the enterprise and tests the ability of the leader and the ability of strategic layout.

Chen Jinbo, President of POOVE CEO, pointed out that "pformation is the inevitable response to changes in the market environment in the course of business operation, and innovation capability is the internal driving force for promoting the pformation and development of enterprises.

Only those who can make the right strategic decisions at the right time, can keep up with the trend of social development and adapt to the brand of the times can become a truly great brand.

It is the leader's courage, introspection, mentality, boldness and pattern that leads POOVE to move forward to create a brand new present and future for POOVE.