"Fujian Faction" Two Children'S Wear Brands Released Popular Trend

A famous city in clothing

One, in Shanghai, a few days ago, "China's top ten children's wear brands" season music and gathered Nike, CONVERSE, Levi's and other world famous brands.

2018 of the first quarter of the epidemic has been released.

"Can you extend the big code to 165~175, and now many kids are tall and tall" "now there are shoes with these products, and the products that match it should be better sold"...

Unlike previous pure releases of new products and internal orders, this season's music has also been the carrier of fashion communication. Through the live broadcast, members of the dealers who did not show up and the members of Ji Ji Yue watched the press conference to learn about the latest products and strategic blueprint of the company.

Ji Jile, executive vice president of the Shishi textile and Garment Industry Federation, and chairman of the children's clothing, Wu Qinghu, have been studying the latest development trend of children's clothing in recent years. He not only made Ji Ji music the only "fast fashion" children's clothing brand that has been profitable for five consecutive years, but also won the honor of "China's ten largest children's clothing brand" by virtue of its excellent marketing and continuous influence. "Our order will always be placed in stone lions. Before, yes, now or later."

Wu Qinghu said that the development of Jiyue music can not be separated from the water and soil of the stone lion. It is proper to make contributions to the hometown. No matter whether the municipal government will issue an order support policy, it will not affect the company's decision to place the order in Shishi. "I have seen that the government's support for this order will be very strong."

From this policy, Wu Qinghu saw the efforts of the municipal Party committee and the municipal government to boost the pformation of traditional enterprises and guide entrepreneurs to take root in the industry. "Our textile and garment industry alliance and the children's wear Association's member enterprises will also actively respond to the government's call and place the order in stone lions to revitalize our industry."

Before, ROOKIE's ordering and product launches will basically be in Xiamen. In the past two years, the company began to pfer some important publications to Shanghai. "This is the strategic need for our brand development."

Chen Jiang, managing director of ROOKIE, said that ROOKIE is a global chain of international brand integration stores. Its development has been spread over 19 countries in the world. It has been the highlight of New York fashion week for 4 years in a row.

In September 9, 2017, ROOKIE launched the "jump to the future" conference in Shanghai 800SHOW. The latest fashion trends of Nike, Jordan, CONVERSE, Levi's and other international brands were presented one by one.

Similarly, ROOKIE has also launched a live broadcast platform, which has opened a special entrance to live on Levi's and CONVERSE's two platforms, attracting many fans to watch. "Single products are no longer suitable for the competitiveness of children's industry."

Chen Jiang believes that, like many international brands, basically "one-stop" shopping platform, whether adults or children, "we have changed now."

If ROOKIE is a child above 3 years old, then the baby enterprises or companies in the country should pay attention to it. The international brands represented by CONVERSE have already begun to get involved in baby clothing, such as "three pieces of suits" that can meet the individual needs of children, and can show more lively and lovely "Lian Fu clothes". "This is just the beginning."

As Chen Jiang, who has five international brands and children's wear at hand, has not stopped. In the future, ROOKIE will attract more strong children's brands with its expanding outlets. "There are already many big brands looking for me to cooperate with children's clothing."

But for the current Chen Jiang and ROOKIE, the most important thing is to set the national reputation in the shortest possible time, do every store well, let the ROOKIE brand win the hearts of the people, and others will be a "success story".

"There are many similarities between our two brands, one of which is the external expansion point."

Zhang Zhize, the director of Ji Ji Le Xiamen operation center, introduced Jiji music as a practitioner of the strategy of "one belt and one road". Especially after the market is getting warmer, more than 10 stores have opened in Taiwan, and Philippines will soon be landing.

Coincidentally, ROOKIE has opened many stores in Taiwan, and there are branches in Hongkong and Macao. "We will definitely go out with the help of" one belt and one road ".

Chen Jiang said, ROOKIE China wants to do the whole Asia Pacific market. Besides China, other Asian countries also have great potential and deserve to be excavated.

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