Wenzhou Garment Industry Goes Out Of New Path Of Pformation And Upgrading, Further Exploration Of Brand Upgrading

According to statistics, from January to July this year,

The main business revenue of Enterprises above designated size is 14 billion 487 million yuan, and the total profit is 1 billion 203 million yuan, up 11.1% from the same period last year.

In recent years, Wenzhou garment enterprises have constantly stepped out of the new path of pformation and upgrading in terms of customization, brand building, and field expansion.

In the field of customization, Wenzhou apparel has formed the advantage of industrial clusters.

Entering the private custom workshop of Cmi Holdings Ltd, the reporter can not help but marvel at its human-machine collaborative production mode based on big data.

Wu Zhize, chairman of the company, said that private customization not only reduced the cost of products and saved the labor force, but also realized the ingenious integration of Internet personalized demand and industrialized mass production.

Indeed, the newly released Cmi Holdings Ltd financial data also confirmed the above judgment: in the first half of this year, the company's operating income was 1 billion 148 million yuan, an increase of 24.09% over the same period last year.

In addition to the wedding birds, a large number of Wenzhou clothing enterprises such as France, Jordan, Xia Meng and so on are pforming through personalized customization. The proportion of private custom products of individual small and medium-sized garment enterprises has increased from 30% to 70%.

And some "small and beautiful" custom shops are also springing up in the streets of Wenzhou.

This year, Wenzhou has been listed as the "China fashion fashion customization demonstration base", which has added a gold card to the local garment industry.

Many garment enterprises in Wenzhou started in OEM.

In order to avoid being led by international leading players, some garment enterprises are beginning to regain their brand. Xia Meng Yi Jie Garments Co., Ltd. is one of them.

The large enterprises, such as news birds, Semir, and so on, have their own brand by taking advantage of the international famous brand agency.

And some small and medium-sized enterprises also continuously enhance their brand awareness and work hard in their own brand building.

At the same time, the apparel industry chain continues to expand outward.

"We cost twenty million yuan to produce 52 sets of anime" super small scout ", which is about to be played in CCTV."

with

Pepe Bea Bea, a cultural Polytron Technologies Inc in Zhejiang, a major business, two years ago, an investment hit the entire clothing circle.

Chairman Huang Shiyi, referring to Disney's business model, integrates the costumes and props of anime characters into children's clothing, and introduces four hundred or five hundred derivative products.

There are many ways to pform and upgrade, and the combination of traditional industries and cultural creativity is also a good choice.

Huang Shiyi said.

In addition, Jordan, snow song, and East Mongolia brands also extend the industrial chain through investment, education, furniture, film and television.

More interesting reports, please pay attention.

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