In The Middle Fashion Fashion Industry Group

The world clothing shoes and hats net learned that the Limited by Share Ltd of the positive fashion group (hereinafter referred to as "an Zheng fashion") issued a notice in the afternoon of September 14th, and the company signed the partnership agreement of Hangzhou Xing Xing equity investment partnership (limited partnership) in July 27th. The agreement is agreed upon by the company as a limited partner with a total investment of RMB 50 million yuan. Hangzhou A vision equity investment partnership (limited partnership) (hereinafter referred to as the "vision fund").

Recently, the company received a notice from the fund manager Hangzhou Hua Hua Cci Capital Ltd that the vision fund has completed the filing procedures in the China Securities Investment Fund Association.

Name of the Fund: Hangzhou Xing Xing equity investment partnership (limited partnership)

Manager name: Hangzhou Hua Hua Cci Capital Ltd

Name of custodian: Bank of Hangzhou Limited by Share Ltd

Record code: SX2356

Earlier reports: an Zheng fashion announced in the evening of July 27th that the company signed the partnership agreement on Hangzhou equity investment partnership (limited partnership). The company agreed to invest RMB 50 million yuan as a limited partner to subscribe for the 5% share of the Hangzhou equity investment partnership (limited partnership) (hereinafter referred to as the "vision fund"). The fund mainly invested in the medium and mature enterprises with high growth in the advanced manufacturing, consumption, TMT and other related industries.

　　 Safety fashion The company will make use of its own funds to subscribe to the vision fund under the premise of ensuring the funds needed for daily operation, which will help improve the efficiency of capital utilization and will not affect the daily production and operation activities of the company.

Li Jie, an analyst at Everbright Securities, believes that the company is striving to build a middle and high-end fashion and fashion industry group. After listing, it will diversify investment in the main industry and subscribe to the industry fund, and it is expected to extend the layout in the related fields of children's clothing, e-commerce and other related industries in the future. In June 30th, the company invested 49 million yuan in the 4.9% share of Shanghai Chuang Chuang culture transmission. The latter was a well-known training and consulting organization in the clothing industry. In July 27th, the company invested 50 million yuan to subscribe to Hangzhou's vision equity investment partnership fund 5% of the fund share, for investment in advanced manufacturing, consumption, TMT and other fields.

Li Jie said that in the second half of the year, Andrew fashion is accelerating the opening of stores, and the store efficiency is expected to improve. The weakening of sales promotion will reduce the contribution of revenue, but it will help to raise gross margin. Considering that the main brand of the company is showing a warming trend, small brands will enter a period of rapid growth with sufficient endogenous growth momentum. In the future, it is expected to extend the clothing category such as children's clothing and create a multi brand and multi category high-end clothing industry group, which will have a larger growth space.

According to the financial report, as of the two quarter of 2017, there were 314 direct selling stores in positive fashion, accounting for 36.01%, and 558 in franchise stores, accounting for 63.99%. According to sub brands, the nine main brands are mainly franchising channels. The number of franchised stores in the nine stores was 85.23% at the end of June 2017, and other brands were mainly distributed in the second tier cities.

More interesting content, please pay attention to the world. clothing Shoes and hat nets.