Amazon And Kohl 'S Launch The Amazon Return Service

In the early September, chain stores in the United States

(Colls) has just announced that

The news of cooperation indicates that Amazon's "smart home experience shop" will be set up in 10 homes in Losangeles and Chicago.

A few days ago, Kohl 's deepened its cooperation with Amazon, adding a new "Amazon return center" service to Amazon.

According to the world clothing and shoe net, Kohl 's will allow Amason users to return Amason's online orders in their stores, and Kohl' s is also responsible for packing and sending these goods back to Amason.

What is worth mentioning is that Kohl 's is offering this service to Amazon free of charge.

Kohl 's says the service will start from next month in 82 Kohl' s stores in Chicago and Losangeles, and consumers will not have to return their Amazon orders with their original packaging.

Rick Schepp, chief executive of Kohl s, said: "the distribution of our offline outlets and our full channel capabilities, combined with the large loyal users of Amazon, will be a good example of our mutual cooperation."

According to foreign media, Kohl 's can complete online delivery in more than 1100 stores, which is enough to prove that the retailer store has the ability to process online orders.

As for the details of cooperation, Kohl s claims that it will only set up special parking spaces near the entrance of the store for the returned Amazon users, including how to set up the Amazon return center in the store, how to deal with the cost and how to deal with the returned merchandise.

For Amazon, cooperation with Kohl s has enhanced consumer experience in the return link, and on the other hand is one of the main directions of Amazon in 2017, that is, more participation in entity store operations.

On the second point, many analysts have said that the purpose of Amazon's cooperation with Kohl 's is similar to its previous acquisition of a full grain supermarket, not only to increase user convenience, but also to strengthen the following line.

Layout, and do not need to develop a new entity store environment.

However, in this cooperation, Kohl 's is offering this service for Amazon without charge.

What about win-win cooperation?

According to industry experts, the cooperation between Kohl 's and Amazon is to benefit both sides in a different way, so that the two parties can play their value in their respective fields.

For example, Amazon users who have returned demand will go to stores near Kohl 's, which are actually patronizing Kohl' s stores, including some millennial consumers who may never have been to Kohl 's stores.

In this regard, Kohl 's spokesman also admitted: "this cooperation may increase the Kohl" s store traffic and sales.

In the past, 28% of online consumers would choose to shop in the store when they picked up the goods. Therefore, we believe that Amazon users may also return to our store at the same time.

According to Slice Intelligence, a market consultancy, only 10.6% of Amazon consumers are shopping in the Kohl 's store in the past 12 months. The lower coincidence rate also means that cooperation between the two sides will not threaten existing businesses.

In this regard, the industry pointed out that in the past, the channel centric mode has separated consumers' consumption experience between online and physical stores, but now the boundaries between online and offline channels are becoming increasingly blurred.

Traditional retailers want to get a share from the electricity supplier, and many e-commerce companies are also starting to work under the line to make up for the lack of user experience.

The cooperation between Kohl s and Amazon is also changing to "user centered". At the same time, a similar full channel business model will become the trend of development in the coming quarters.

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