Is It True That Hermes Has Been Exposed To Quality Problems?

According to the world clothing shoes and hats net, 2017

The industry is coming back to its spring. According to the latest report of the global luxury retail industry, the sales volume of the global luxury goods retail industry is expected to grow by 7% this year.

Among them, one of the international luxury brands.

Hermes announced its performance in the first half of September 14th, and its operating profit margin climbed to a record 34.3% in September 14th.

The success of Hermes is closely related to its high quality requirements over the years.

It can be said that Hermes's requirement for quality improvement has made it a benchmark for the luxury industry, so that people are describing one.

When it is good, it will be called "Hermes" in the XX world.

Hermes is most famous for its top handbags such as Birkin and Kelly.

And the price of a most basic Birkin package is above 50 thousand yuan, which is no doubt luxury for ordinary consumers.

Hermes can have today's brilliant performance, is it just a comment on the treasures of these stores? Recently, when visiting the SKP store in Beijing, reporters found that in the shops without Birkin and Kelly stars, the passenger flow is no less than the Chanel and YSL next door.

Customers are also very interested in silk scarves, accessories and shoes in the shop.

Customers Miss Li told reporters that scarves and shoes are all the big red single products of Hermes at the price of 4, 5 thousand yuan, for ordinary white-collar workers can still be consumed.

At the same time, Miss Li said that the design of the single product is strong, and the quality of the top brands in the world is surely trustworthy.

Hermes also said that the main reason for the increase in revenue was due to increased product innovation, due to the continuity and diversity of demand and creativity.

Indeed, Hermes is constantly innovating products in all fields.

Hermes perfume, tie, belt, scarf...

Every field that Hermes has set foot in can create quality and refresh the height of this field.

In the first half of the year, sales of garments and accessories, silk and textiles in Hermes showed a positive trend.

According to reporters, Hermes's outstanding performance in the first half of 2017 has nothing to do with Hermes's products in all fields.

The sales of fashion accessories were 579 million euros, up 11.9% over the same period, and increased by 10.4% at the constant exchange rate.

Sales of silk scarves and other textiles were 246 million euros, an increase of 7% over the same period, increasing by 5.8% at a constant exchange rate.

Sales of other categories (jewellery and home) were 172 million euros, up 14.4% over the same period last year, rising 13% at the constant exchange rate, the fastest growth for all categories.

Perfume sales amounted to 1.34 billion euros, up 7.9% over the same period, rising 7.7% at a constant exchange rate.

But it is such a brand that keeps improving the quality, it also has the time to worry the customers.

A few days ago, the reporter learned from the sampling results of the quality of adult clothing products circulated in Beijing's industrial and commercial bureau's official website.

Information released by the official website of Beijing industrial and commercial bureau shows that the nominal importer is the 1 batch of Hermes' men's jackets for Hermes (Shanghai) Trading Co. Ltd.

When customers are pushed to the top of the brand in Pyramid, they lose.

Nowadays, the luxury consumption crowd is changing. When the Internet aborigines, the wealthy class of 80, 90 or even 00, take the consumer dominance from the previous generation, luxury goods must be redefined.

The decline of Chanel's performance and the growth of Gucci's counter trend all indicate the importance of adapting to the brand innovation of new consumer groups and the scarcity of sales.

But at the same time, the guarantee of quality is still the premise. If the quality problems are frequent, the scarcity will not keep the hearts of consumers.

More interesting reports, please pay attention to the world clothing shoes and hats net.