Brand New Bebe, Three Shops Launch Together, Sail China

Shanghai Swire outlets, the world's first new image store, opened in August 29th.

In September 23rd, we opened the the Mixc store in Shanghai, and the Hangzhou the Mixc store in September 29th will display this new store image to the vast number of consumers.

The three shops opened together and set sail for the Chinese market, marking the American modern age.

Brand opens a new chapter in China.

In the middle of 2015, Bebe United States holding Langhao holdings limited to expand the Chinese market.

In 2016

Kong Hui square opened its first store.

Celine Chen, chairman of Langhao group, said that Bebe originated from the United States and has been well known all over the world. All brands take China as a very important market in the future. Bebe will also strive to cultivate China and maintain the brand excellent history DNA. At the same time, it will take the more modern approach to the forefront of fashion trend and deduce the fashionable spirit that belongs exclusively to Bebe.

After entering the market one year later, the consumers who are familiar with international brands and styles are attracted by their achievements, and their performance is 200% year-on-year growth.

With the change of market demand and the importance of customer experience, we have decided to launch a new image store this year.

Bebe new image store concept uses black metal, gray cement, white art lacquer and other elements, combined with marble and wood flooring materials, and product characteristics reflect each other, reflecting the intellectual elegance, modern sexy, fashion simplicity, brand new modern product features.

Lang Hao group, a joint Bebe headquarters in the United States, invites Kenzo, Tod's and other brands to provide professional design of Italy famous design company CSA, the main innovation, and strive to create the best plan to market recognition, reflecting the small and light luxury image suitable for the Chinese market.

Shanghai Xingye Tai Gu Hui store has entered the forefront of women's clothing sales since its opening.

Celine said, "Langhao group has been committed to introducing well-known international brands into the Chinese market, providing consumers with a broader brand choice and a variety of lifestyle experiences.

Li Fung's GBG as an important global Bebe supply chain and partners to help brand development in the Chinese market.

In terms of product design, in addition to the design center in Losangeles, Bebe and our Shanghai also set up a product R & D and design center to provide about 30% of the product line for the market.

Combining product design with the Chinese market, it also provides design reference for global Bebe.

It is hoped that Bebe will become another model for international brands to enter the Chinese market. It will not only bring more choices to consumers, but also broaden the way for many international brands to seek pformation in the local market.

As the world's leading diversified fashion brand, the 2017 new Nathan Jenden, the original DVF creative director of Bebe creative director, has worked with several musicians and models in the autumn and winter, including Jasmine Sanders, Pia Mia, Inka Williams and Herizen Herizen. It has spread the theme of "autumn 2017" in the US market through many channels: "be yourself".

With the latest commercials of the large LED screen Bebe in Times Square, New York, the global publicity campaign for brand 2017 autumn and winter has begun.

The advertising blockbuster, which was produced by Emma Summerton, was produced in Marmont castle in Losangeles. Several brands collaborators in the spotlight demonstrated the changes in the world fashion trend.

Regarding the brand development plan in China, Bebe John Jiang, general manager of China, said: "in the past year, Bebe has been developing steadily in the Chinese market.

After that, the brand will expand the online store and synchronize the development of the electronic business platform. In the future, the market will be guided by demand, and more consumers will be served from online to offline.

Brand entry into China takes three years as a development stage, the first three years to consolidate the foundation, and deeply rooted in the Chinese market, that is, entering the stage of rapid development.

Bebe, founded in 1976 in Losangeles, USA, is committed to becoming the brand leading the fashion trend of contemporary fashion.

With bold, unassailable and charismatic, brand features with unique interpretation of fashion are well known.

Today, Bebe continues to plough into the new generation of fashion and fashion attitude, bravely do its own, insist on self view, and maintain a unique personality.