Central Canton Shopping Focuses On High-End Clothing Brand Customization Business Hao Hao Signed As Chief Designer

In September 28, 2017, CNPC's shopping company, central Canton Shopping, was well-known in China.

The signing ceremony of the grand chief designer has been held, and the two sides will establish a strategic cooperative relationship. They plan to sell exclusively to Hao Weimin's French David Sylvia (Dai Siwei) advanced clothing brand in the near future, and form a media promotion and sales platform based on TV shopping and frequency channel, supplemented by network, mobile phone app, WeChat, IPTV, broadcasting and other channels.

Dong Tieming, chairman and CEO of the shopping center of central Canton, Yu Feng, executive vice president of CNG shopping center, and more than 10 senior members of the shopping center of CNG, Yang Chunhua, chairman of Shenzhen fashion week, and Li Hongxia, director of Hongkong Designers Association, were invited to attend the signing ceremony.

The strategic cooperation, the central Canton Shopping exclusive Hao Weimin hired clothing design.

Statistics show that Hao Weimin loved painting since he was young. After graduating from China Textile University, he went to Singapore to engage in fashion design work. He returned to China in 2012 to set up a clothing company, from drawing, design, to tailoring and sewing, he knows every process of clothing and has his own unique technical means.

The design style is elegant, feminine, Chinese and western.

He was awarded the "fashion original design award", "the best original design award", "the top ten fashion designers in Shenzhen" and many other awards.

And Zhu Yawen and Wang Likun starred in the "ocean crossing to see you", Qi Wei's starring "Hello Joan", Wayne Lai's starring "moon is hometown Ming" and many other ancient costumes, urban fashion drama costume modeling guidance.

Insiders analyzed.

Has become the fastest growing business of e-commerce platform, the central Canton Shopping started with the daily necessities business, the force garment industry, hope that the clothing category will become a new core category, leading the new fashion trend, taking more consumer groups, expanding the consumption age, and dress as the major category that it must win.

Data show that 65% of the members of the central Canton Shopping group come from women, and women have a natural affinity for clothing. This also lets the central Canton store expand its clothing category.

From June this year, the central vision shopping new vision released.

The content of the new vision clearly reflects the understanding of the fashion of central Canton Shopping: the real fashion is not luxury and exploding money, but a product that can meet the user's vision and taste, can directly and directly show the user's attitude towards life and the attention to the details of life. Therefore, fashion is doomed to be a point to point vertical business mode.

This time signed the strategic cooperation agreement with the famous designer Hao Weimin, the central Guangdong shopping has produced a beautiful combination of boxing, and the promotion of the energy clothing category consumption.

At the signing ceremony, Hau Wei's 2017 autumn winter and 2018 spring summer new fashion show were held. The chic design and meticulous cutting showed an unparalleled personality and created the charm of women's extraordinary elegance.

The meticulous design of shape and detail celebrates the individuality and style of women, and enhances the femininity.

This signing cooperation has made the central Canton Shopping not only "media" + "shelf" business mode, more integrated into the "production" + "R & D" capabilities.

CNG shopping will focus on improving the design team and self-improvement capability, employing the chief designer, fully tap the domestic fashion power, and bring more fashionable clothing incorporating the international brand design concept to consumers.

From the perspective of supply chain, the central Guangdong shopping plan began in 2018, and vigorously developed the strategic self brand.

Complete the overall layout of the whole industry chain of garment design, production, purchase, publicity and sales.

Reduce the middleman cost and publicity cost, so that consumers can get quality products at a more favorable price, so that the brand side, the seller and the consumer get the win-win situation of the three party.

A sense of fashion.

On the road of pformation, we will lead the fashion trend and bring more fresh, fashionable and cost-effective shopping experience to the masses of consumers.