What Are The Characteristics Of Buyers' Favorite Fabrics And How To Improve Their Core Competitiveness?

According to the world clothing shoes and hats net, in China

Today, with the huge development of the domestic market, buyers and suppliers are no longer simply a trading relationship, but become a strategic partnership.

For a competitive brand, the real competition is not the competition among brands, but the competition of supply chain management.

At this point, the mature procurement management system of major international buyers is worthy of reference from domestic brands.

For domestic

As an enterprise, entering international procurement becomes a part of the global supply chain, and it is a landmark milestone in improving its competitiveness and building an international first-class textile enterprise.

Here, we will share with you some experience and experience gained from the sourcing of international brand buyers, and the development of garment development and garment development in cooperation with Chinese suppliers in the procurement process, hoping to inspire some domestic fabric enterprises to understand customer needs and improve the efficiency of product development.

International buyer brand buyers usually design and provide preparatory work for suppliers before the beginning of the season.

So, when we receive these information, what kind of feedback do buyers expect from us? In fact, the information volume of these data is still very large. How do we analyze and refine the actual content of product development?

Let's return to the essence.

First, let's take a look at the characteristics of fabrics that buyers like.

Popularity

Brand buyers

The fabric of buyer's needs must be in fashion.

Combined with the trend hotspots, brand designers will choose fabrics that are suitable for their brand characteristics and price for product development.

Fabric designers need to grasp the buyer's requirements through the analysis of the popular trend data, with coat hair as an example. The information mentioned in the material, such as lattices, stripes, double sides, rough flowers and edges, will help us to focus on these hot spots and provide more valuable research to the guests.

Innovation

We have been emphasizing that innovation based on market and customer needs is vital.

In addition to timely and rapid response to brand effective demand, creative demand is also the unremitting direction.

For example, the application of high-tech new materials and the concept of intelligent wearable devices are all one of the hot spots attracting international attention.

Price

In line with brand price positioning, the fabric that can control the cost of garments within a reasonable range is always verified by the market and enduring.

Large batch purchasers often sell fabric prices according to ready-made clothing price for fabric development.

Performance

Product performance has always been a concern of buyers in the international market.

The concept of performance can be extended to some aspects of clothing comfort after clothing.

For example, the feel of the fabric, the degree of wrinkle, the comfort of wearing, etc.

Quality

Stable quality is the undoubted pursuit of the domestic and international markets.

At present, this definition is no longer confined to some materialization indexes of fabric itself, but also extends to the more environmentally-friendly, more efficient and energy-saving products brought to the products after technological innovation and equipment innovation.

Improving development efficiency is an eternal topic for us.

Buyers are also fabrics suppliers.

In the light of the buyers' needs mentioned above, what level can we improve the fabric and textile enterprises? On this issue, I would like to share with you some experience:

1. there is a 4P concept in marketing, which is the promotion of product price and channel. However, the era of product orientation based on the enterprise itself has already passed.

Enterprises must operate in pursuit of market orientation.

That is, 4C theory - customer, cost, convenience and communication.

This theory has come out for over 20 years, and we are all familiar with it.

But is there any ingenious application in our development process? If it is still based solely on the trend of fashion and does not combine enough customer communication, the development of cost control is of no commercial value.

It's not from what I have, but from what you need.

2. specifically speaking, we should fully understand the needs of customers and market, grasp the main points of fashion trends, communicate with designers and buyers, and balance the designer's design needs and buyer's commercial interests.

Many large number of brand developer buyers are designers, who have a full understanding of brand positioning and competitors in the market; grasp the customers' pain points, understand brand preferences (fast fashion brands or price insensitive designer brands); provide products in combination with the trend and customer characteristics (for example, some customers never buy coarse flowers; because brand positioning or bad experience of past sales, we create demand is not impossible to provide, but the brand has its own tonality.

3. refering to the selling fabrics on the basis of the season, combining with the trend of innovation, including the brand's competitors' selling money (usually effective shortcuts, in fact, many brands are innovated on the basis of the bestsellers); the same applies to cost (analyzing the price range that the purchasers can accept, giving reasonable suggestions in the early development stage, reducing costs through corresponding ways), and is very important for pursuing the commercial benefit scale brand, and cost price control is very important.

Or because of price or performance instability.

The feasibility of mass production is not strong.

Flexible supply refers to increasing the responsiveness to small orders and quick turnover. If the final order can not be implemented, the early development is useless.

Enterprises need several links to balance their comprehensive capabilities and improve their development efficiency.

4. to sum up, the trend data of purchasers' customers are carefully analyzed and combined with the analysis of customer brand characteristics to extract effective information and develop according to their own advantages, so that they can interact with customers better.

Now, as the international market is changing rapidly, exchange rate risk, labor cost increase, and the rise of textile industry in neighbouring countries and so on, how can we improve the core competitiveness of our products?

{page_break}

Persist in innovation

Market oriented technology innovation and product innovation, and marketing mode innovation (Internet + e-business) continue to develop new fabrics and new yarn fabrics. Even if we are not yet subverting the market to create demand, we must insist on constantly improving the level of opening up and awareness, leading to the leading level of the international market. For the new marketing mode of Internet + e-commerce, we should also be brave enough to try and not miss the opportunities of market and industrial subversion. Today, no one can imagine that Uber can change our taxi habits and subvert taxi industry.

Maintain cost advantages.

Let me give you an example. We have contacted some Italy fabric merchants. Many of their fabrics are made in China, but they will focus on sorting out and arranging the fabric series to the buyers and designers according to the customer's style. The buyers will prefer to work with them.

Sometimes they can accept the difference between their services.

By optimizing supply chain control costs, increasing competitiveness, facing the industrial threat of neighboring countries, how to overcome the rising cost brought by international buyers' scattered, unplanned production cycle, and so on, which is a test for our fabric enterprises, especially for large enterprises.

There is always a correlation between the price scale.

Even domestic designer brands are no longer insensitive to fabric cost price.

Quality

Scientific and technological progress, equipment improvement and quality improvement.

The feasibility of the new products of domestic textile enterprises should be fully considered when developing the new products.

Flexible production management

Integrate resources and improve supply chain capabilities to solve the contradiction between small orders and vs production.

The rapid response of fashion requires fabric companies to shorten the production cycle and accept small quantities.

Even large brands like ZARA and H&M sometimes need fabric suppliers to be flexible in the number of new products.

Designer brands need more time and cycle quick response in practice.

Purchasing trend analysis

Nowadays, although the network procurement is favored by the major enterprises, in the traditional way of procurement, the brand purchasing team still plays a great role in virtue of its many years of purchasing experience and accumulated suppliers.

Many enterprises have adopted online and offline purchasing methods to complement each other.

This way will become a mainstream purchasing trend of brand enterprises in the future. For buyers, how to choose electronic trading platform is very important.

At present, all major enterprises are more interested in B2B purchasing platform, such as global resources, Alibaba, China manufacturing network, business treasure and other industries, covering a wide range of suppliers.

The specialized e-procurement platform, which relies on the natural advantages of many suppliers and so on, is also favored by enterprises. Both have their own advantages, and no one can replace them.

Therefore, the integration of specialization and integrated e-procurement platform will become a trend.

Low carbon and environmental protection as the necessary conditions for international procurement

With the advent of the "low carbon era", people's awareness of environmental protection has been enhanced, and products entering the European and American markets must undergo a series of strict certification.

The Chinese government is also increasingly strict in terms of environmental protection requirements and control.

Therefore, whether the product is environmentally friendly or low carbon has become a necessary condition for buyers to choose suppliers.

To ensure the environmental protection of the production process is the breakthrough point that Chinese suppliers should pay special attention to and strengthen in the future enterprise production.

The eco environmental fabric design competition organized by China Textile Information Center has well guided enterprises to pay attention to the development and design of eco-friendly fabrics.

Social responsibility environment

According to statistics, over 200 multinational companies have formulated and implemented the code of corporate social responsibility, requiring suppliers and contract workers to observe labour standards extensively, arrange quality inspection departments of the company or entrust independent audit institutions to conduct regular on-site assessment of their contract factories, that is, factory inspection.

The understanding and implementation of Chinese fabric enterprises has also been in line with international standards.

Personalized customized procurement trend

With the improvement of the networked electronization of young consumers, we see that consumers are more and more involved in the decision of their own needs, and the trend of product customization continues to grow.

Many products are not mass produced such as today, but rather small quantities, according to the specific design needs to produce.

The flexible production line will become a must for competitive manufacturing enterprises.

On the large fabric exhibition in China, we are pleased to see that domestic fabric enterprises have already been leading technology and cost advantage in the Asian market. As long as we make persistent efforts, Chinese fabric enterprises will emerge in large numbers to become competitive international sourcing fabric suppliers.

More interesting reports, please pay attention to the world clothing shoes and hats net.