Gucci Or We Are Going To Produce Shoes And Bags.

The strong progress has never stopped. In the new quarter, it is again

The biggest winner in the industry.

According to the world clothing and shoe net, Kai Yun group's latest quarterly report shows that in the third quarter of September 30th, although the euro strengthened for three months,

The development has brought a lot of resistance, but the group still surpassed the revenue expectations easily, and overall sales rose 23.2% to 3 billion 920 million euros, and it is expected that by the end of this year, the group will be ahead of the competitors in the luxury industry.

The greatest meritorious person who brings such achievements is undoubtedly the three major trump cards of the group, namely, Gucci, Saint Laurent and Balenciaga, among which Gucci is the most notable and the cash cow in the group.

Data show that Gucci's organic sales jumped 49.4% in the third quarter, easily exceeding the expected value of the 30% increase and breaking the sales growth of 39.3% in the previous quarter.

All categories recorded a two digit increase during the period.

Jean-Marc Duplaix, chief financial officer of Kai Yun group, told reporters that although the pcript was satisfactory, currency fluctuations still reduced revenue by 90 million euros, and this state will continue into the fourth quarter.

What is rare is that in the environment of strong euro, the demand for shopping brought by European tourism has picked up, and the number of Asian consumers has increased by two digits.

"To compensate for the price gap caused by the currency exchange rate, the price of Gucci has increased by 5% since the spring and summer series in 2018. Meanwhile, other brands have begun to adjust prices."

Duplaix said.

Since Alessandro Michele took over as the creative director of Gucci, the pformation of the brand is a typical case in which the industry is most willing to commend. Meanwhile, the market demands more and more brands as it succeeds in rob more and more market share.

Duplaix said that now the first task of Kai Yun group is to adjust the production cycle of Gucci so as to meet customer needs faster.

It is reported that in order to achieve more efficient production rate, shorten the delivery time, and promote the development of the brand to a more vertically integrated organization, the company is planning to set up a design production studio Gucci Art Lab in the early 2018, mainly producing leather products and shoes. At the same time, it will set up a professional team to timely feedback consumer trends, purchase sustainable fabrics, and most importantly, maintain the localization of Gucci supply chain, so as to speed up the release of the new series.

The 350 thousand square foot studio is one of the Gucci's plans to further bring the production back to the interior.

"We never worry that Gucci will maintain the current market share growth rate."

In a telephone conference with investors, Duplaix said, in this regard, Kai Yun group as a backing of the brand will provide sufficient financial support to Gucci.

The control of product production process and delivery time is also to promote.

Brand retail direct sales.

In the period when luxury brands are setting up the electricity supplier, Gucci has been consolidating its physical store network to better match the company's "new store concept".

The so-called "new store concept" is similar to the current popular channel sales. Gucci hopes to pform the physical retail space into an experimental and digital store, which can provide services for consumers across channels.

So far, 25% of the 550 direct store stores have carried out mode innovation, and by the end of this year, another thirty will be completed.

Gucci has put the development of Direct stores in the first place, and the results of this strategy have also been reflected in the data. According to the company's financial reports, sales in straight stores increased by 51% from the third quarter to 1 billion 280 million euros, which accounted for 83% of the total sales of the brand. Online channel Gucci was also not backward. In July this year, Gucci launched the online purchase service of China's official website. Although the group did not announce the online sales of single brand, the overall sales of e-commerce increased by 80%.

The correct way to get both hands is to let Gucci flow upstream in the wave of luxury goods being attacked by electric providers.

RBC capital analyst Rogerio Fujimori pointed out to reporters that there is no doubt that this is the golden age of Gucci.

But after all, the height of the cold, Gucci short time brought about the "Renaissance" tide will fade when it is often questioned in the industry voice.

But for now, Alessandro Michele's highly consistent and distinctive image strategy maintains consumer loyalty, and the brand is still in the period of rapid growth.

More interesting reports, please pay attention to the world clothing shoes and hats net.