Shanxi Conform To The Trend Of Development Electricity Supplier Test Water "New Retail"?

It is reported that people's demand for consumption experience and personalization is getting higher and higher. The deep integration of online and offline is the general trend.

The representative enterprise of agricultural product electric business has been producing a special product network of the world. Recently, it has done a noticeable thing -- opening a shop.

In September 22nd, the largest specialty shop in the world was opened in Taiyuan. In mid October, a store in the Chongqin Jiangbei Airport was ready to open in mid December, and its stores in Chongqing will increase to 5.

To open a physical store, a few years ago, most of the business people were hard to understand.

Zhang Heping, chairman of the tribute world, would not think of himself as the development goal of "opening 1000 entity stores in the whole country in 5 years".

A strong interest in the shop is not a tribute to the family.

With the concept of "new retail" being put forward, Alibaba, Jingdong and other enterprises began to open shop in 2017.

Ali has launched a series of retail stores such as box horse fresh fruit, fruit box, Tmall store and so on.

During the "eleven" period, Jingdong opened 23 entity experience shops at a stretch.

The direction of enterprises such as Ali is "

"Zhang Heping's smell of business opportunities is also" new retail ".

This coincides with the policy direction pointed out in the nineteen major reports: promoting the deep integration of Internet, big data, artificial intelligence and real economy, cultivating new growth points and forming new kinetic energy in the fields of high-end consumption and modern supply chain.

"New retail" undoubtedly welcomed the draught.

New retail sales of agricultural products

What is "new retail"? The industry summed up several elements: the Internet, big data, artificial intelligence, and the upgrading and upgrading of the production, circulation and sales of goods, and the deep integration of online, offline and modern logistics.

In October 24th, the reporter came to the Taiyuan world sports road's tribute world specialty shop, the farm product electric business "new retail" authenticity.

Shoppers are coming in.

Shanxi based specialty products and large touch screen online shopping devices remind people that this is a store that is obviously different from traditional convenience stores.

In addition to old vinegar, millet, red dates, walnuts and other common categories, more special products are full of freshness.

"Step up", a low profile but very authentic Pingyao beef brand, is the latest specialty in the store.

Handmade steamed bread shipped from Wenxi and not long ago is stored in a freezer.

Yuncheng South Yao from mung bean cake, Yuanping pot Kui, Lvliang buckwheat bowl bowl, Jane taste spectrum steamed bread dry, Youyu mutton roll...

"These specialties have similar characteristics, good quality, original ecology, deep in the folk, and very well received by local people, but the consumers outside are not familiar with it," the shop staff introduced: "we scattered the buyers everywhere to excavate them."

Zhang Heping believes that as a rising business innovation, "new retail" has brought about new changes.

Among them, the physical store is only a front end representation, and the fundamental changes in the background goods and people are the most fundamental.

"People are increasingly demanding on consumption experience and personalization, so we must provide richer, better quality goods and better services," he said. "This is the core of new retail, in other words, it is to improve the quality of supply."

In addition to the supply side changes, "new retail" is also accompanied by online and offline integration.

There is a large online shopping equipment in the world's specialty shop. People can quickly access the Internet through the touchscreen, browse the world's Yunnan specialty shops, Chongqing specialty shops, Northeast specialty shops and other online stores, and buy products of all origins in the country.

The staff said that many of the old customers of the physical stores were interested in buying local specialties online and feeling good.

"We served a customer who sampled the Mengzi pomegranate in the Yunnan store and returned to Shanghai to place the order from the Internet. She sent 31 addresses to friends and relatives at once."

Different from online ordering and offline consumption, "new retail" emphasizes customer experience as the core and breaks down the separation of lines, lines and deep integration.

"Online, consumers can directly contact the merchandise, get the consumption advice of professional guidance personnel, form trust, produce consumer stickiness; online, the shelf of the physical store is elongated, and it breaks the space constraints and radiates more people."

Traditional electricity providers usher in opportunities for pformation

The concept of "new retail" is not created by nothing.

Its proposal, on the one hand, has a great relationship with the electricity supplier's traffic dividend to the top, and the gradual slowdown of growth. On the other hand, the traditional department stores are eager to switch to the Internet. Internet Co is busy getting through the line, but the losers are in the majority.

Under such a background, all kinds of formats need to find the right direction, and "new retail" arises at the historic moment.

For Shanxi electricity providers, "new retail" has brought opportunities for pformation and breakout.

Why pformation? This is the result of a deep reflection on the past development path.

Referring to the development of "burning money" in the past, Zhang Heping said that this way is not sustainable, and is not suitable for the same type of entrepreneurial e-commerce.

In the past few years, in the course of building PC terminal and mobile terminal platform in the past few years, Gong world has had similar experiences in order to get fans.

In 2013, they sent 1 million 500 thousand yuan coupons in Beijing on the 3 day, hoping to attract users to register.

But what is disappointing is that those who get the voucher will give 20 yuan each person's allowance, but after they spend it, they will not pay more than 1 cents.

Another problem of traditional electricity suppliers is inventory management, which is related to the characteristics of Internet commercial "impulse sales".

For example, "double eleven" or a node, sales will suddenly explode.

After the node, it calmed down again.

This leads to inventory problems.

Many businesses can not predict what kind of goods they should prepare and how much they should be prepared.

With less preparation, the orders suddenly poured into the market were unable to cope with the situation. More often than not, there was a "3 month sale of 2 steamed bread".

In the process of testing "new retail", Zhang Heping found that online and offline integration made it possible to solve the above problems.

In a physical store, goods can not be sold for a time, stock can be promoted at half price or given to consumers.

Moreover, the "new retail" entity store, as a new entry of traffic, can help enterprises to portray multi-dimensional and clear consumer portraits, and rely on online data to improve the accuracy and efficiency of marketing, so as to solve the problem of inventory management brought about by "impulse sales".

More importantly, through the operation of the "new retail" entity store, the business returns to normal business logic, instead of "losing money" at the expense of user registration, instead, it uses good products, good experience and good service to gather popularity, so as to achieve mutual promotion between online and offline businesses.

Let more people enjoy Shanxi specialties

The exploration of "new retail" by electric business enterprises has brought new experience to more consumers.

With scientific supply chain management, consumers in cities can easily enjoy fresh products that are fresh for only two or three days through offline stores.

Reporters learned that a traditional entity store effective radius of not more than 1 km.

And a new online retail store with online and offline integration can greatly extend the operating radius with the help of the Internet.

Take the tribute world as an example, through cooperation with the US group, Baidu takeaway and other platforms, a physical store can extend its radius to 3.5 kilometers or even wider, so as to provide services for more consumers.

A high-speed rail pit consumer in Taiyuan who buys Shanxi special products on the car and stops at Taiyuan will be able to deliver the goods to his car on time.

Not only that, Shanxi's special agricultural products are also expected to take the "new retail" express, better to go out.

"There are still many special products in Shanxi, hidden in the depths of the alley, no one knows."

Zhang Heping said, "we are looking for these good things through the" buying system "to make the products of Shanxi specialties richer.

At present, there are nearly 300 kinds of specialty products in Shanxi.

Their plan is to pform the regional specialty of one county and one city in Shanxi into the "Shanxi specialty" known in the province through the sale of physical stores, and then develop into "Chinese specialty" through the amplification effect of the Internet.

It has been revealed that tribute world is speeding up the layout of the "new retail" entity store in pportation hub, tourist attractions and urban business circle, making these stores a window for Shanxi specialty.

Outside the province, the tribute world is developing Yunnan specialties, Chongqing specialties and northeast specialties.

Tribute to the world for these special products to take an emotional name - "mother's taste."

They hope that through the exploration of "new retail" and the reconstruction of the concept of special products, special products will not only be accompanied by hand ritual, but also become an indispensable element of people's life.

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