H&M And ERDEM Are Jointly Sold By Consumers.

At 6:30 in the morning on November 2nd.

Team outside the blue bay store

At 8:30 on the morning of November 2nd, there were no customers queuing up at H&M Blue Bay store.

More than 8 a.m., one after another, netizens sent micro-blog saying that H&M official website was paralyzed and could not be purchased. The reporter found that the website had returned to normal about 10 o'clock.

The fast fashion brand has been a regular way to sell the limited co branded series.

Sweden, November 2nd

The brand H&M officially launched the joint series ERDEM x H&M in 2017. Although some stores in Beijing did not appear crazy queuing phenomenon, it was slightly cold, but the reporter noted that around 8 a.m., H&M official website was in a state of paralysis and returned to normal at about 10 o'clock.

According to the world clothing and shoe net, the ERDEM x H&M series is well-known in the UK.

Erdam (Erdem) was designed and his works were loved by Princess Kate.

In collaboration with H&M, Erdam designed the men's wear series for the first time.

At 6:30 in the morning of November 2nd, when the reporter arrived at the blue harbor in Chaoyang District, it was found that the number of queues at the scene was fewer than in previous years. Fewer than 30 consumers were queuing up. After questioning, the reporters found that there were a few queues in the queue, but only a few.

Consumers, who ranked first in the queue, told reporters that they had queued up here at 16 p.m. the previous day, but did not expect that the number of people coming to queue this year was not large.

Security personnel who maintain order outside the stores also say that the number of security personnel is almost as fast as that of consumers who came to buy them.

According to the world clothing and shoe net, according to the introduction of the on-site staff in the store, each customer can only buy one piece of clothing and colors of the same style, but there is no limit to the total purchase quantity.

The number of queues is also unlimited. Consumers can queue up several times.

When queuing up, every 25 consumers are in a group, each group shopping time is limited to 15 minutes.

According to the sales situation, a new group of consumers will be replenished before they enter the store.

But staff stressed that some goods may still be out of stock, depending on the level of sales.

Reporters saw that as the number of people buying at the scene was small, nearly 1/3 of the first group of consumers completed the purchase again.

As of 8:45 a.m., there were no customers queuing up outside the store, and security personnel would also be queued up to remove the railing.

In addition to Beijing, Shenzhen stores did not see the old days of panic.

However, the joint venture online is more popular.

Simultaneous sale of H&M official website is paralyzed by clicking too much.

According to the world clothing and shoe net, some analysts believe that the number of entity stores involved in this joint venture has been greatly reduced, and the selling day has been remote for the working days and individual stores.

It is understood that the joint name is only sold in 5 H&M stores, including Shanghai Huaihailu Road store, Shanghai Nanjing West Road store, Beijing Blue Bay store, Beijing Sanlitun Taigu shop, Shenzhen Huarun center the Mixc store.

More interesting reports, please pay attention to the world clothing shoes and hats net.