Look At How This Year'S Double Eleven Pacific Birds Play With New Retail Outlets.

According to the world clothing shoes and hats net, 808 million, November 11th 24:00, Ningbo

Fashion dress Limited by Share Ltd (hereinafter referred to as Taiping bird) handed in the 2017 double eleven pcript.

The five major brands of the day (Taiping bird)

Women's wear, Taiping bird fashion, men's clothing, Lok Ting, MATERIAL GIRL and Mini Peace are all new and high. They have gone through another big exam, with sales volume of 808 million yuan, ranking first in the battle of China fashion apparel group.

In 10 hours and 7 minutes, it broke the record of 615 million last year.

As of 11 days, 24:00 Pacific bird's men's daily sales exceeded 328 million.

Category fourth; Taiping bird's clothing sales exceeded 208 million per day, ranking six in women's clothing category; Lok Cho's single day sales exceeded 163 million, ranking eighth in women's clothing category; Mini peace's single day sales exceeded 72 million, and Material Girl's single day sales exceeded 37 million, and then reached a new high.

Cumulative orders 1 million 700 thousand, total number exceeded 2 million 700 thousand.

Faced with such a pcript, Weng Jianghong, general manager of Ningbo Taiping fashion dress Limited by Share Ltd business department, said: "soundness is more important than numbers."

Pacific bird business headquarters strong atmosphere of operations

This year, in addition to the regular double eleven stock, it also explored cooperation with Tmall in the new retail business. On the basis of the original O2O project, it expanded the participation of the brand line stores under the double 11, through the commodity dimension and the payment dimension, and opened the store to sweep the code purchase business (store store code to drop the card directly to buy the order). The store made its own business (online order, chose the nearest store to pick up the goods). This year double eleven also first launched the store intelligent robot customer service, completed about 50% of the Advisory reception.

In addition, in the first year of the sea, Tmall went to sea to look for the blue ocean overseas. Online and offline linkage made a quick start in Taiwan to catch up with Taiwan consumers. On the eve of double eleven, and Yintai "double 11 half off rush to buy", preheating the happy scene - this year's new retail new play, Taiping bird also played the most vividly, and all consumers together had a happy double eleven.

Taiwan is fast and flash shop.

According to the world clothing shoes and hat net, on the occasion of double eleven this year, on November 10th -11 12, the Taiping bird Tmall double 11 flash store officially landed in Taiwan. For the first time in the form of pop-up store, it faced Taiwan consumers, creating brand contacts between Taiwan consumers.

This flash shop is based on the most popular surrealistic technology elements nowadays, and builds a fashionable landmark. It creates a photography and card rush to attract young consumers to punch cards for the flash shop.

At the same time, Taiping bird invited Plain-me fashion designer Tim and Taiwan famous fashion red man Cleo, Kim Cheng, Li Rou, Lai Yu to broadcast live and experience photo promotion.

In addition, Taiping bird Tmall double 11 flash store will be exposed on the official website and Facebook of Everyday Object and other online media.

The flash shop will also set up two interactive zones that are very suitable for young people to show themselves.

In addition to installation art and technology interaction to make consumers refreshingly new, the Pacific bird also works with Tmall to give a very generous discount. Let Taiwan consumers also feel the fanaticism of Tmall double 11 global carnival, to deepen Taiwan consumers' brand impression of Taiping bird, thereby increasing the drainage of online store (Tmall), and upgrading Taiwan consumers' willingness to buy online through flash shop.

During the double eleven period, PEACEBIRD is located in Taiwan's flash shop.

Playing with rejection is boring and flying with the millennial generation.

At the moment when Lifestyle is repeatedly emphasized, for young people, the way of being comfortable is more popular than life itself. It needs to be fun enough and bring deeper meaning. Sustainability, black technology, good design and fashion trends are all their concerns.

Of course, the premise of degree of freedom comes from cost performance.

The double eleven, the Pacific bird's insight into the social style and personality declaration after 95, has launched a series of interesting new ways.

PEACEBIRD WOMEN joined hands with the US classic anime LOONEY TUNES, launched the new cross-border joint series, cited the classic cartoon characters like bunny, Cui Di, duck and so on, and integrated the interesting design concept of PB WOMEN into the 90s retro cartoon, creating a new American street fashion and more innovative fashion belief.

At the same time, we use black technology to set up AR interactive experience area in 12 intai department store atrium in three places of Beijing, Shanghai and Hangzhou. The rabbit IP is displayed in advance.

At the same time, Taiping bird's clothing combines topic marketing: buying and selling, buying explosive, and collecting the bunny icon with AR interactive to win the shopping discount.

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Meanwhile, Lok Ting, under the Pacific bird, has carefully planned a content marketing campaign called "Dei" interest for double 11, and put forward the idea of "boring say no".

From the current most popular hot words "chatting" interactive topic to the "awkward chat Research Institute" H5 test, from the custom "fun" series SLOGAN TEE, the attitude is written on the clothes; to the offline shop double 11 theme shopping bags, will be "quite material" on the body, consumers feel the brand interaction of high efficiency and interaction all the time.

Taiping bird dress IP

IP leads, birds lead entertainment.

In this shopping feast, Taiping bird also applied the star IP and its own IP to the utmost.

On the eve of Tmall's 11 global carnival, the men's clothing, women's clothing and Lok Ting of Taiping bird have entered the variety show "crazy Wardrobe", playing call together with consumers.

In addition to embracing the fans economy brought by star IP, Taiping bird's original "bird IP" and "bird spirit" have built a more stable pan entertainment ecosystem for fans in the new economic form.

"Bird man" was originally a nickname of the Taiping bird employee. After the baptism of bird bird music festival celebrating the 20 year old bird, the term extended to the fans community: they are born without fear but not forget their original minds. They are independent and pursuing the ultimate. They are passionate and different. They are fashion geeks. They are birds of paradise IP created by Taiping bird.

Since the creation of "bird IP", Taiping bird has been actively engaging in the dialogue with the millennial generation to resonate and convey more responsive IP marketing content and peripheral products.

From the "bird Carnival" of the electricity supplier to the "bird and bird wings", Taiping bird and fans have witnessed the growth and pformation of each other, building together the fine content of Pan entertainment and practicing fashion in the upgrading of consumption.

In order to cater for this Tmall double 11 global carnival, Taiping bird conveys the interpretation of the new version of bird spirit. They are steady, reliable, sensible, and know how to advance and retreat.

Offline stores lined up hot, and offline channels to play new tricks.

Before this double eleven, in from November 3rd to 5th, Taiping bird joined hands with Yintai strong. The biggest welfare for consumers was "double 11 half off rush to buy first".

Taiping bird brand men's wear, women's wear, children's wear and Lok Chai series have released the annual super low discount rate in more than 10 counters of Yintai, and have made a 50 percent off discount.

Not only that, Taiping bird dress to help "silver bird" combination, specially launched the Lonneytunes Bunny custom products, rich species, online and offline booking, it is reported that the three day retail sales grew by nearly five times.

Taiping bird responsible person said: "silver bird program" after implementation, Yintai and Taiping bird cooperation will be reflected in many levels, such as the next inter year activities, "Yintai take you flying together", and next year there will be a number of Pacific bird's brand super brand day special events.

From a cooperative point of view, on the one hand, it improves the sales force and commodity power of Taiping bird in Yintai channel. On the other hand, Taiping bird also has an open mind to give more feedback to the birds by carrying out more channels and richer Marketing contents.

More interesting reports, please pay attention to the world clothing shoes and hats net.