Observation: Explore The Development Path Of Smart Clothing, New Materials Of Graphene Or Detonate The Future.

"We are in a changing era, and the Chinese garment industry is also undergoing a historic pformation from a big garment country to a strong garment country.

Innovation is the main driving force for the garment industry to achieve this goal.

A few days ago, Chen Dapeng, executive vice president of China clothing association, emphasized the importance of innovation in the 2017 China garment industry work report.

The advent of smart clothing is a high-profile innovation in the development of garment industry.

Gartner, the world's leading consulting firm, showed that the number of smart clothing shipped from 2013~2014 was almost zero, climbing to 26 million in 2016, becoming one of the largest shipments in the field of smart wear.

Smart clothing has become a new trend.

Today, smart clothing has moved from concept to reality.

"Technology + function" detonating smart clothing

At present, China's garment industry is in a critical strategic period of growth rate change, industrial structure adjustment, and development power pformation.

From a macro perspective, the dynamic pformation of the industry development mode and the competitive advantage of sustainable development are important tasks for the industry to change and develop.

From a microcosmic perspective, consumers are no longer satisfied with simple basic needs, but the demand for clothing products rich in quality, fashion, technology and personalization is increasing.

Therefore, the great change of consumer demand forced enterprises to take the "smart + clothing" road.

Smart clothing is also called intelligent functional clothing.

It has some scientific and technological functions that traditional clothing can not achieve. Using these functions can help users achieve more application scenarios.

The independent garment critic Ma Gang believes that the development of smart clothing industry is a major trend in the industry.

And clothing to achieve intelligence can not be separated from intelligent textile manufacturing technology, materials and chips that can write code.

For example, Google released intelligent devices such as computers and other intelligent devices, including electronic components, which laid the foundation for its cooperation with smart clothing of cowboy fashion brand Levi 's.

Smart clothing with "technology + function" as the selling point will become the new favorite of the market.

For example, AiraWear and Hera.training intelligent vest that can monitor the body signs and environmental parameters of user movement in real time; enable Lyle&Scott to pay for the commodities quickly by using NFC sensors on the cuffs; it can help patients with stroke and multiple sclerosis and old people to walk again like normal people.

Intelligent clothing products emerge in an endless stream and occupy the market.

Under the guidance of the strategy of "China made 2025" and the expansion of demand for smart clothing market, a large number of apparel enterprises in China started the road of pformation of intelligent manufacturing.

In the famous clothing city of Shishi, Fujian, many clothing enterprises began to introduce intelligent wearable technology to tap opportunities for development.

In the field of men's wear, a large number of leading brands are involved in the field of smart clothing, seven wolves overweight custom business, on-line smart customization terminal, Qipai began to enter the intelligent fashion in an all-round way;

With the rapid development of e-commerce, the fashion industry dominated by textiles and clothing is in urgent need of building new circulation and new retail mode.

In the future, the intelligent clothing with high value-added and high profit rate will become the trend of the times in the future.

Excavate the pain point, the intelligent fever product is just needed

Analyzing the development of China's garment industry, it is easy to find three obstacles to its development: the low cost advantages of production factors have gradually subsided, and the traditional policy effect has been weakening; domestic consumption changes and consumption upgrading have led to the mismatch of supply and demand, and the market environment has undergone tremendous changes.

In this regard, accelerating the development of smart clothing industry will stimulate the innovation vitality of China's garment industry and provide kinetic energy for the upgrading of the industry.

From the perspective of the development of garment enterprises, it is the right direction for enterprises to develop smart clothes to accurately meet the actual needs and solve the pain points of users.

Related experts say that intelligent manufacturing is not simply to replace some labor with machines, but to integrate intelligence into every link of enterprise order, supply chain, production, sale and service, create flexible supply chain, and use the idea of supply side structural reform to realize the pformation and upgrading of China made by means of intelligent manufacturing.

Then, what characteristics do smart clothing need to have to match with consumer demand most accurately?

In the course of investigation, many smart clothing at home and abroad are mainly based on two major demands of sports and health.

In foreign countries, a smart T-shirt which can detect the heart rate and respiratory rate of users is designed by Ralph Lauren, a famous Polo shirt.

This dress is equivalent to a portable trainer who can analyze heartbeat, breathing, pressure and other data. When people are in motion, combined with the application of mobile terminals, PoloTech will prompt the amount of exercise in real time.

At home, innovative enterprises love home technology to create graphene textile fiber materials, launched graphene intelligent heating clothing, protective clothing and other products, and explore the blue ocean of intelligent heating clothing.

Visiting the smart heating clothing market, we found that the seven wolves newly launched graphene heating trousers were leading the sales list.

As the main product of intelligent fever, why can this trousers be touted by consumers?

With questions, he interviewed Mr. Wang who was preparing to pay at seven wolves counters.

He said, "this kind of hot pants that I have introduced by the salesperson just satisfied my needs.

The heating effect of the graphene textile fiber material is better than that of the traditional resistance wire, and it can be washed by water and does not appear bloated.

Mr. Wang is very satisfied with the warm feeling brought by new materials of graphene.

The salesmen of seven wolves told us that since the winter, sales of down jacket and trousers with intelligent heating function have soared. The sales volume of our store has reached more than 500, and the order in the shop has basically been sold out.

"This product is really rich in technology.

The product can maximize the far-infrared heating property of graphene, and has dual functions of warmth retention and health care.

Many customers pass word of mouth, and 35 buy it together.

We got a new shipment two days ago. "

The clerk said.

Graphene smart clothing is aimed at the market just for heating products, thus becoming a dark horse in the sale of men's clothing, has also attracted the attention of many brands.

The "graphene intelligent heating clothing" focuses on detail processing and highlights the direction of scientific and technological innovation, breaking the drawbacks of combining traditional clothing with intelligent hardware, and more humanized design and function to make it a gold category in autumn and winter.

Every kind of really good new material will be launched in the market.

Application of graphene

Above is the double insurance of "technology plus technology".

Erdos brand technology department responsible person believes that the upgrading of new materials and new technologies has laid the foundation for the development of smart clothing.

As a new product in the sales market, graphene intelligent heating clothing not only has the technology content, but also highlights the fashion and functionality.

"Compared with traditional clothing, the value of intelligent heating clothing is high and profit margins are more than doubled."

A distributor of graphene intelligent heating clothing reported that, in order to ensure the growth of sales this winter, a large number of graphene intelligent heating products were ordered.

Linking the future: defining the new fashion with graphene

Smart clothing is a cross-border product. It needs to combine technology, electronics, communications, Internet, medicine, materials science, textile technology, clothing design, garment manufacturing and other industries, and belongs to high-tech emerging industries.

New materials are the cornerstone of industrial development, and also the core competitiveness of new products.

As the thinnest, the most intense, the most conductive and thermal conductivity of new nano materials, graphene is known as "the king of new materials". Scientists even predicted that graphene will "completely change the twenty-first Century".

By combining graphite and textiles, the relevant enterprises will bring vitality to intelligent heating clothing.

Different from the traditional carbon fiber heating material, the new intelligent multi-functional fiber material made of graphene and all kinds of fibers has stronger conductivity and flexibility, and it has the functions of fast heating and far-infrared health care.

Ai Li technology CEO Chen Lijun told us that the development of smart clothing needs four innovative technologies to help.

First, we must overcome the technical difficulties of blending many kinds of fibers into graphene textiles, and realize the technology of developing and applying graphene textiles. Second, we need to solve the problem of interconnectivity and scalability of terminals and intelligent modules, and realize the technology of "intelligent terminal hardware and software platform development"; third, we must solve the establishment of software server platform for clothing applications and the application of big data in garment enterprises, realize the technology of "software server platform and big data application"; fourth, we need to solve the implantation problems of intelligent hardware in clothing, and realize the technology of "intelligent clothing system integration and production processing".

"Breakthroughs and innovations in the four major technological areas will lay the foundation for the garment industry to provide industrial development to the Internet and technology upgrading."

Chen Lijun said.

It is understood that AI technology has the core technology of graphene textile fiber materials.

The company has customized "graphene + intelligence + big data" as one of the technology health graphene smart wear solutions to help enterprises better understand consumer behavior and consumer demand, and make more precise market decisions.

Kevin Kelly, who enjoys the praises of futurists, has said that every consumer now has

It will become the next decision basis for enterprises, so we must pay attention to data collection and analysis.

In the past, the problem of imbalance between online traffic and offline access can also be solved by means of technical means, such as two-dimensional code. For enterprises, they can make full use of member data, insert data wings, and import member electricity suppliers, so that data can produce value.

It can be predicted that in 2018, intellectualization will be the most important strategic point for the development of Chinese garment enterprises.

To seize this opportunity, enterprises will set a key piece for the pformation and upgrading of clothing brands.

For a long time, China's clothing industry will inevitably avoid criticism of serious homogenization, low technology content and few famous brands, and the blue ocean of high intelligence and functional clothing will set off the future of the industry.

When people's health care needs are escalated and the problem of social aging is prominent, smart clothing will activate larger market if it can penetrate through healthy incision.

"

It is the industry of aesthetic expression and technological presentation.

This is an era with both value and content. The choice of our clothing industry must be "technology + culture". Therefore, garment enterprises and garment industry should further lead the new economic era, create consumption value and spread new life style. We have to achieve this high level and play a role in this.

The product is intelligent, the production should be intelligent, and the consumption experience is interactive. The beauty of culture should be escorted by the wisdom of technology.

Sun Ruizhe, President of China Textile Industry Federation and President of China clothing association, said.

For the development of smart clothing, we have met the beauty of intelligence generated by the change of new materials, and look forward to the beauty of technology built around health and data.

When you touch smart clothing, it may be linked to the future.